[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:12.94,0:00:16.41,Default,,0000,0000,0000,,Hi, I'm Liz, and I'm an architect.
Dialogue: 0,0:00:17.09,0:00:19.48,Default,,0000,0000,0000,,Whenever I tell people I'm an architect,
Dialogue: 0,0:00:19.59,0:00:21.68,Default,,0000,0000,0000,,one of the first questions\Nthey often ask me
Dialogue: 0,0:00:21.68,0:00:25.72,Default,,0000,0000,0000,,is whether or not I have read\Nor seen "The Fountainhead."
Dialogue: 0,0:00:26.15,0:00:27.88,Default,,0000,0000,0000,,And for those of you -
Dialogue: 0,0:00:28.44,0:00:29.88,Default,,0000,0000,0000,,Clearly, some of you have.
Dialogue: 0,0:00:29.95,0:00:31.90,Default,,0000,0000,0000,,For those of you who are familiar with it
Dialogue: 0,0:00:31.90,0:00:34.52,Default,,0000,0000,0000,,and have just now silently\Nasked yourself this question,
Dialogue: 0,0:00:34.52,0:00:36.29,Default,,0000,0000,0000,,let me just get that out of the way.
Dialogue: 0,0:00:36.29,0:00:38.94,Default,,0000,0000,0000,,Yes, I have both read the book\Nand seen the movie.
Dialogue: 0,0:00:38.97,0:00:41.38,Default,,0000,0000,0000,,No, I didn't really like either of them.
Dialogue: 0,0:00:41.45,0:00:43.89,Default,,0000,0000,0000,,(Laughter) (Applause)
Dialogue: 0,0:00:45.15,0:00:48.01,Default,,0000,0000,0000,,And yes, this probably should have been\Nsome indication to me
Dialogue: 0,0:00:48.01,0:00:50.96,Default,,0000,0000,0000,,that I was well on my way\Nto an architectural identity crisis,
Dialogue: 0,0:00:51.20,0:00:54.20,Default,,0000,0000,0000,,which then leads into the second\Nquestion that I often get,
Dialogue: 0,0:00:54.20,0:00:56.45,Default,,0000,0000,0000,,"What kind of buildings do you design?"
Dialogue: 0,0:00:56.90,0:00:58.70,Default,,0000,0000,0000,,And for me, for the longest time,
Dialogue: 0,0:00:58.70,0:01:01.48,Default,,0000,0000,0000,,this has been a hard question to answer.
Dialogue: 0,0:01:01.48,0:01:04.28,Default,,0000,0000,0000,,Usually, I hem and haw,\Nand then I often say,
Dialogue: 0,0:01:04.34,0:01:06.12,Default,,0000,0000,0000,,"Oh, I design community centers."
Dialogue: 0,0:01:06.16,0:01:08.85,Default,,0000,0000,0000,,Partly because a lot of my work\Nis with communities,
Dialogue: 0,0:01:08.85,0:01:10.32,Default,,0000,0000,0000,,so it's kind of true,
Dialogue: 0,0:01:10.47,0:01:13.44,Default,,0000,0000,0000,,and community centers is a typology\Nthat people can relate to.
Dialogue: 0,0:01:13.44,0:01:15.39,Default,,0000,0000,0000,,So they're like, "Oh yeah! Great! Cool!"
Dialogue: 0,0:01:15.39,0:01:17.42,Default,,0000,0000,0000,,And then we move on with the conversation.
Dialogue: 0,0:01:17.60,0:01:21.05,Default,,0000,0000,0000,,But the truth of the matter is\NI actually don't design community centers.
Dialogue: 0,0:01:21.44,0:01:23.54,Default,,0000,0000,0000,,And so what I wanted\Nto try to do here today
Dialogue: 0,0:01:23.58,0:01:26.98,Default,,0000,0000,0000,,is to explain to you exactly\Nwhat it is that I do.
Dialogue: 0,0:01:27.52,0:01:31.54,Default,,0000,0000,0000,,I'm an architect\Nthat doesn't design buildings.
Dialogue: 0,0:01:32.26,0:01:35.05,Default,,0000,0000,0000,,The things that I design,\Nthe things that I build
Dialogue: 0,0:01:35.23,0:01:38.35,Default,,0000,0000,0000,,are actually opportunities for impact.
Dialogue: 0,0:01:39.16,0:01:42.11,Default,,0000,0000,0000,,Right now, you're probably\Nasking yourself one of two questions
Dialogue: 0,0:01:42.11,0:01:44.32,Default,,0000,0000,0000,,which I can safely say\Nthat my family, friends,
Dialogue: 0,0:01:44.32,0:01:47.93,Default,,0000,0000,0000,,and even architecture school professors\Nhave asked themselves more than once.
Dialogue: 0,0:01:47.93,0:01:51.39,Default,,0000,0000,0000,,The first is, "What the heck\Nis designing opportunities for impact?"
Dialogue: 0,0:01:51.51,0:01:52.78,Default,,0000,0000,0000,,That's a good question.
Dialogue: 0,0:01:53.15,0:01:56.96,Default,,0000,0000,0000,,The second is, "What kind of architect\Ndoesn't design buildings?"
Dialogue: 0,0:01:57.04,0:01:58.27,Default,,0000,0000,0000,,Also a good question.
Dialogue: 0,0:01:58.27,0:02:00.67,Default,,0000,0000,0000,,By the way, that second question\Nis often known as,
Dialogue: 0,0:02:00.67,0:02:04.84,Default,,0000,0000,0000,,"Wow, did she really go $75,000 into debt\Nat a prestigious architecture school
Dialogue: 0,0:02:04.84,0:02:06.92,Default,,0000,0000,0000,,only to not practice architecture?"
Dialogue: 0,0:02:07.27,0:02:09.46,Default,,0000,0000,0000,,I'm still trying to work that one out.
Dialogue: 0,0:02:09.88,0:02:11.99,Default,,0000,0000,0000,,But let me see if I can explain to you
Dialogue: 0,0:02:11.99,0:02:14.66,Default,,0000,0000,0000,,what it means to design\Nopportunities for impact.
Dialogue: 0,0:02:14.90,0:02:17.73,Default,,0000,0000,0000,,It often means that I'm wearing\None of three hats:
Dialogue: 0,0:02:17.83,0:02:19.22,Default,,0000,0000,0000,,that of the expert citizen,
Dialogue: 0,0:02:19.22,0:02:20.53,Default,,0000,0000,0000,,that of the storyteller,
Dialogue: 0,0:02:20.53,0:02:22.52,Default,,0000,0000,0000,,that of the translator.
Dialogue: 0,0:02:23.23,0:02:25.32,Default,,0000,0000,0000,,Expert citizen is this great term
Dialogue: 0,0:02:25.32,0:02:28.86,Default,,0000,0000,0000,,that I came across a couple of years ago\Nin a book called "Spatial Agency,"
Dialogue: 0,0:02:28.86,0:02:32.03,Default,,0000,0000,0000,,and it so perfectly encapsulated\Npart of what I do
Dialogue: 0,0:02:32.16,0:02:34.45,Default,,0000,0000,0000,,that I have used it religiously since.
Dialogue: 0,0:02:34.82,0:02:38.31,Default,,0000,0000,0000,,An expert citizen, I imagine,\Nis many of us in this room here today.
Dialogue: 0,0:02:38.34,0:02:40.70,Default,,0000,0000,0000,,We've been trained\Nin some type of expertise,
Dialogue: 0,0:02:40.70,0:02:42.29,Default,,0000,0000,0000,,in my case as a designer.
Dialogue: 0,0:02:42.64,0:02:45.27,Default,,0000,0000,0000,,What I love about this\Nis the pairing with the citizen.
Dialogue: 0,0:02:45.27,0:02:48.46,Default,,0000,0000,0000,,The idea that we're still humans\Nat the end of the day.
Dialogue: 0,0:02:48.73,0:02:50.93,Default,,0000,0000,0000,,We have emotions, we have assumptions,
Dialogue: 0,0:02:50.93,0:02:52.28,Default,,0000,0000,0000,,we have intuition.
Dialogue: 0,0:02:52.35,0:02:54.93,Default,,0000,0000,0000,,And the idea of expert often means
Dialogue: 0,0:02:54.93,0:02:57.54,Default,,0000,0000,0000,,people think of it\Nas we're looking at things
Dialogue: 0,0:02:57.54,0:03:00.14,Default,,0000,0000,0000,,purely in this objective way,\Nalmost scientifically.
Dialogue: 0,0:03:00.47,0:03:04.37,Default,,0000,0000,0000,,But I think it's important to remember\Nthat when you combine that human element,
Dialogue: 0,0:03:04.64,0:03:07.04,Default,,0000,0000,0000,,it's actually a really rich combination.
Dialogue: 0,0:03:07.68,0:03:11.48,Default,,0000,0000,0000,,Many of the communities that I work with\Nare considered to be citizen experts.
Dialogue: 0,0:03:11.86,0:03:14.50,Default,,0000,0000,0000,,Whether I'm working in a poor\NAfrican-American community
Dialogue: 0,0:03:14.50,0:03:15.81,Default,,0000,0000,0000,,in San Francisco
Dialogue: 0,0:03:15.93,0:03:18.60,Default,,0000,0000,0000,,or a low-income\NKenyan community in Nairobi,
Dialogue: 0,0:03:18.77,0:03:20.82,Default,,0000,0000,0000,,those people know more\Nabout what it is like
Dialogue: 0,0:03:20.82,0:03:23.36,Default,,0000,0000,0000,,to live in their communities\Nthan I ever will.
Dialogue: 0,0:03:23.75,0:03:25.80,Default,,0000,0000,0000,,They know about their needs\Nand aspirations,
Dialogue: 0,0:03:25.80,0:03:27.92,Default,,0000,0000,0000,,their successes and their failures.
Dialogue: 0,0:03:27.92,0:03:29.92,Default,,0000,0000,0000,,And what I need to do\Nas the expert citizen
Dialogue: 0,0:03:29.92,0:03:31.83,Default,,0000,0000,0000,,is to create space at the table for them
Dialogue: 0,0:03:31.83,0:03:33.91,Default,,0000,0000,0000,,to be able to come\Nand share that knowledge.
Dialogue: 0,0:03:33.93,0:03:36.14,Default,,0000,0000,0000,,Because oftentimes\Nthey have not been empowered
Dialogue: 0,0:03:36.14,0:03:38.11,Default,,0000,0000,0000,,to see that knowledge as expertise.
Dialogue: 0,0:03:38.20,0:03:41.83,Default,,0000,0000,0000,,And so I try, as much as possible,\Nto issue out an invitation
Dialogue: 0,0:03:41.88,0:03:44.07,Default,,0000,0000,0000,,in which they feel comfortable doing that.
Dialogue: 0,0:03:44.42,0:03:47.45,Default,,0000,0000,0000,,I can best describe this\Nthrough the story of Mama Sama.
Dialogue: 0,0:03:47.77,0:03:50.37,Default,,0000,0000,0000,,Mama Sama and many women\Nthroughout the global South
Dialogue: 0,0:03:50.37,0:03:52.70,Default,,0000,0000,0000,,face a problem when it comes to cooking.
Dialogue: 0,0:03:53.14,0:03:56.72,Default,,0000,0000,0000,,The traditional technology\Nis actually a three-stone fire.
Dialogue: 0,0:03:56.72,0:03:58.72,Default,,0000,0000,0000,,And it actually creates a lot of issues
Dialogue: 0,0:03:58.72,0:04:01.32,Default,,0000,0000,0000,,including health,\Nfrom the smoke inhalation,
Dialogue: 0,0:04:01.32,0:04:02.34,Default,,0000,0000,0000,,and environment,
Dialogue: 0,0:04:02.34,0:04:05.06,Default,,0000,0000,0000,,from the deforestation and air pollution,
Dialogue: 0,0:04:05.07,0:04:08.25,Default,,0000,0000,0000,,and then also safety,\Nwhen people go out to fetch wood.
Dialogue: 0,0:04:09.09,0:04:11.38,Default,,0000,0000,0000,,Cookstoves, particularly\Nimproved cookstoves,
Dialogue: 0,0:04:11.38,0:04:13.76,Default,,0000,0000,0000,,is something that has been around\Nfor over 30 years
Dialogue: 0,0:04:13.76,0:04:18.55,Default,,0000,0000,0000,,as an effort to try and alleviate\Nthe issues that come up with the fire.
Dialogue: 0,0:04:18.93,0:04:22.30,Default,,0000,0000,0000,,And there has been a huge push\Nfrom many governments and NGOs
Dialogue: 0,0:04:22.30,0:04:25.29,Default,,0000,0000,0000,,to try and rapidly increase\Nthe adoption of the cookstoves
Dialogue: 0,0:04:25.29,0:04:27.21,Default,,0000,0000,0000,,by the year 2020.
Dialogue: 0,0:04:27.41,0:04:30.83,Default,,0000,0000,0000,,Last year, when I was a fellow at ido.org,\Nmy colleagues and I were hired
Dialogue: 0,0:04:30.83,0:04:32.84,Default,,0000,0000,0000,,by the Global Alliance\Nfor Clean Cookstoves
Dialogue: 0,0:04:32.84,0:04:34.18,Default,,0000,0000,0000,,to try and investigate a way
Dialogue: 0,0:04:34.18,0:04:36.67,Default,,0000,0000,0000,,to close that gap\Nbetween the adoption of the stove
Dialogue: 0,0:04:36.75,0:04:39.91,Default,,0000,0000,0000,,and the potential\Nthat it could still have.
Dialogue: 0,0:04:40.07,0:04:43.81,Default,,0000,0000,0000,,And so we spent three weeks in Tanzania,\Nwhich was one of the target countries.
Dialogue: 0,0:04:44.00,0:04:45.16,Default,,0000,0000,0000,,We went into many homes,
Dialogue: 0,0:04:45.16,0:04:48.44,Default,,0000,0000,0000,,talked to many citizen experts,\Nlike Mama Sama.
Dialogue: 0,0:04:48.98,0:04:50.76,Default,,0000,0000,0000,,And we even cooked with them.
Dialogue: 0,0:04:51.14,0:04:53.14,Default,,0000,0000,0000,,And what we found\Nis that many of the women
Dialogue: 0,0:04:53.14,0:04:55.67,Default,,0000,0000,0000,,actually were familiar\Nwith the idea of the cookstove.
Dialogue: 0,0:04:55.67,0:04:57.41,Default,,0000,0000,0000,,They even understood its benefits.
Dialogue: 0,0:04:57.45,0:05:00.17,Default,,0000,0000,0000,,The problem was that when it came time
Dialogue: 0,0:05:00.17,0:05:02.66,Default,,0000,0000,0000,,to cooking a lot of food\Nfor their extended family,
Dialogue: 0,0:05:02.91,0:05:05.06,Default,,0000,0000,0000,,a single cookstove was not enough.
Dialogue: 0,0:05:05.38,0:05:08.23,Default,,0000,0000,0000,,When they wanted to cook ugali,\Nwhich is a traditional dish,
Dialogue: 0,0:05:08.36,0:05:11.46,Default,,0000,0000,0000,,it is just as hard to cook\Non a cookstove, if not harder,
Dialogue: 0,0:05:11.56,0:05:13.44,Default,,0000,0000,0000,,than cooking on a woodfire.
Dialogue: 0,0:05:14.02,0:05:17.83,Default,,0000,0000,0000,,And when it came to the cost of fuel,\Nparticularly if they were using charcoal,
Dialogue: 0,0:05:18.40,0:05:20.14,Default,,0000,0000,0000,,the cost of a month's supply of fuel
Dialogue: 0,0:05:20.14,0:05:22.94,Default,,0000,0000,0000,,was equal to 10 times\Nthe cost of a single stove.
Dialogue: 0,0:05:23.20,0:05:25.93,Default,,0000,0000,0000,,In that case, the benefits\Nof a cookstove were not enough.
Dialogue: 0,0:05:26.62,0:05:29.30,Default,,0000,0000,0000,,So we were sent into the field\Nto answer the question of
Dialogue: 0,0:05:29.30,0:05:32.67,Default,,0000,0000,0000,,"How could we use design to increase\Nthe adoption of the cookstove?"
Dialogue: 0,0:05:32.77,0:05:35.70,Default,,0000,0000,0000,,But what we found was\Nthat adoption really wasn't the problem.
Dialogue: 0,0:05:35.73,0:05:37.16,Default,,0000,0000,0000,,Many of them owned cookstoves,
Dialogue: 0,0:05:37.16,0:05:40.25,Default,,0000,0000,0000,,they just couldn't afford\Nto be able to use it often.
Dialogue: 0,0:05:40.25,0:05:41.68,Default,,0000,0000,0000,,And if you don't use it often,
Dialogue: 0,0:05:41.68,0:05:43.77,Default,,0000,0000,0000,,you actually can't get\Nthe benefits from it.
Dialogue: 0,0:05:43.77,0:05:46.26,Default,,0000,0000,0000,,So by taking the time\Nto listen to Mama Sama
Dialogue: 0,0:05:46.26,0:05:47.69,Default,,0000,0000,0000,,and the other citizen experts,
Dialogue: 0,0:05:47.69,0:05:51.52,Default,,0000,0000,0000,,and really understand their needs\Nand aspirations of their daily life,
Dialogue: 0,0:05:51.67,0:05:54.44,Default,,0000,0000,0000,,what we found is that in order\Nto generate design solutions
Dialogue: 0,0:05:54.44,0:05:55.90,Default,,0000,0000,0000,,that would be appropriate,
Dialogue: 0,0:05:55.93,0:05:58.26,Default,,0000,0000,0000,,we had to actually design\Nfrom this question,
Dialogue: 0,0:05:58.50,0:06:01.39,Default,,0000,0000,0000,,"How might we design for the cook\Nand not the cookstove?"
Dialogue: 0,0:06:01.93,0:06:05.96,Default,,0000,0000,0000,,It wasn't about improving\Nthe actual technology of the stove,
Dialogue: 0,0:06:06.28,0:06:08.47,Default,,0000,0000,0000,,it wasn't about increasing\Naccess to markets.
Dialogue: 0,0:06:08.59,0:06:10.05,Default,,0000,0000,0000,,It was about designing things
Dialogue: 0,0:06:10.05,0:06:12.33,Default,,0000,0000,0000,,that actually responded\Nto the women themselves.
Dialogue: 0,0:06:12.96,0:06:15.82,Default,,0000,0000,0000,,And so we came up with a bunch\Nof different design solutions,
Dialogue: 0,0:06:15.82,0:06:18.60,Default,,0000,0000,0000,,everything from implements\Nthat could be added to the stove
Dialogue: 0,0:06:18.60,0:06:19.87,Default,,0000,0000,0000,,to make it easier to cook
Dialogue: 0,0:06:19.87,0:06:22.03,Default,,0000,0000,0000,,to actually creating\Nfuel-saving initiatives,
Dialogue: 0,0:06:22.03,0:06:25.25,Default,,0000,0000,0000,,something the Global Alliance\Nhad not previously looked at.
Dialogue: 0,0:06:26.10,0:06:28.75,Default,,0000,0000,0000,,Next, I want to talk to you\Nabout being a storyteller.
Dialogue: 0,0:06:29.49,0:06:33.10,Default,,0000,0000,0000,,And through that, I'm going to tell\Na little bit about the story of Roberto.
Dialogue: 0,0:06:33.52,0:06:35.60,Default,,0000,0000,0000,,Roberto and his colleagues\Nare many things:
Dialogue: 0,0:06:35.60,0:06:38.58,Default,,0000,0000,0000,,they are artisans, they are craftsmen,\Nthey are tradesmen.
Dialogue: 0,0:06:39.38,0:06:41.20,Default,,0000,0000,0000,,They're also day laborers.
Dialogue: 0,0:06:41.54,0:06:44.61,Default,,0000,0000,0000,,They're some of the over\N115,000 men and women
Dialogue: 0,0:06:44.61,0:06:45.87,Default,,0000,0000,0000,,who look for a day’s work
Dialogue: 0,0:06:45.87,0:06:49.07,Default,,0000,0000,0000,,for a day’s wages\Nin cities across the US every day.
Dialogue: 0,0:06:49.49,0:06:51.97,Default,,0000,0000,0000,,And the vast majority of the sites\Nthat they do it at
Dialogue: 0,0:06:51.97,0:06:53.35,Default,,0000,0000,0000,,are informal sites,
Dialogue: 0,0:06:53.35,0:06:55.61,Default,,0000,0000,0000,,meaning that they were\Ndesigned for other uses.
Dialogue: 0,0:06:55.82,0:06:58.33,Default,,0000,0000,0000,,They are the street corners,\Nthe gas stations,
Dialogue: 0,0:06:58.33,0:07:00.23,Default,,0000,0000,0000,,the Home Depot parking lot.
Dialogue: 0,0:07:00.53,0:07:05.00,Default,,0000,0000,0000,,And usually at those sites, they lack\Neven the most basic of human necessities.
Dialogue: 0,0:07:05.18,0:07:06.50,Default,,0000,0000,0000,,There's no shelter,
Dialogue: 0,0:07:06.68,0:07:09.22,Default,,0000,0000,0000,,there's no water, there's no toilets.
Dialogue: 0,0:07:09.82,0:07:10.84,Default,,0000,0000,0000,,A few years ago,
Dialogue: 0,0:07:10.84,0:07:14.17,Default,,0000,0000,0000,,I was the design director at a non-profit\Ncalled Public Architecture,
Dialogue: 0,0:07:14.17,0:07:16.66,Default,,0000,0000,0000,,and my colleagues and I felt\Nthat there was something
Dialogue: 0,0:07:16.66,0:07:17.100,Default,,0000,0000,0000,,that we could do about this.
Dialogue: 0,0:07:17.100,0:07:21.34,Default,,0000,0000,0000,,But it wasn't like a day laborer\Nwas ever going to walk into our office
Dialogue: 0,0:07:21.34,0:07:24.54,Default,,0000,0000,0000,,and say, "Hi, I'm Roberto,\Nand I'm having a problem at the corner.
Dialogue: 0,0:07:24.54,0:07:26.26,Default,,0000,0000,0000,,I could really use your help."
Dialogue: 0,0:07:26.57,0:07:29.41,Default,,0000,0000,0000,,So we actually, had to go\Nout into the streets to them.
Dialogue: 0,0:07:29.50,0:07:32.75,Default,,0000,0000,0000,,And we treated them\Nboth as our clients and our co-designers.
Dialogue: 0,0:07:32.83,0:07:36.26,Default,,0000,0000,0000,,And the product of those conversations,\Nseveral years of conversations,
Dialogue: 0,0:07:36.49,0:07:37.82,Default,,0000,0000,0000,,resulted in this -
Dialogue: 0,0:07:38.01,0:07:39.53,Default,,0000,0000,0000,,the Day Labour Station.
Dialogue: 0,0:07:39.65,0:07:41.97,Default,,0000,0000,0000,,This is a prototype,\Na semi-permanent structure
Dialogue: 0,0:07:41.97,0:07:44.31,Default,,0000,0000,0000,,that can be deployed\Nat informal hiring sites.
Dialogue: 0,0:07:44.38,0:07:46.30,Default,,0000,0000,0000,,It's based on an idea of a kit of parts
Dialogue: 0,0:07:46.30,0:07:49.12,Default,,0000,0000,0000,,so you can reconfigure it\Nto meet the needs of a given site.
Dialogue: 0,0:07:49.21,0:07:52.38,Default,,0000,0000,0000,,In this case, what you see\Nis a rather large station
Dialogue: 0,0:07:52.39,0:07:55.50,Default,,0000,0000,0000,,because it was supposed to be\Na proposal for a site in Los Angeles
Dialogue: 0,0:07:55.50,0:07:57.81,Default,,0000,0000,0000,,that was going to house over 150 workers.
Dialogue: 0,0:07:58.06,0:08:00.21,Default,,0000,0000,0000,,But the central elements\Nwere always the same:
Dialogue: 0,0:08:00.24,0:08:03.71,Default,,0000,0000,0000,,a seating area and pods\Nthat could house a bathroom,
Dialogue: 0,0:08:03.82,0:08:06.04,Default,,0000,0000,0000,,an office for a work site coordinator,
Dialogue: 0,0:08:06.07,0:08:09.59,Default,,0000,0000,0000,,or even a kitchen so that you could have\Nan income-generating food business
Dialogue: 0,0:08:09.59,0:08:11.48,Default,,0000,0000,0000,,that could help to sustain the station.
Dialogue: 0,0:08:11.48,0:08:12.91,Default,,0000,0000,0000,,It's flexible in use,
Dialogue: 0,0:08:12.91,0:08:15.30,Default,,0000,0000,0000,,everything from an employment\Ncenter to a classroom
Dialogue: 0,0:08:15.30,0:08:18.31,Default,,0000,0000,0000,,so you could teach\Nadditional skills to the workers.
Dialogue: 0,0:08:18.83,0:08:22.22,Default,,0000,0000,0000,,I often get asked if by building this,\Nwas I not making it worse
Dialogue: 0,0:08:22.22,0:08:24.72,Default,,0000,0000,0000,,for Roberto and others like him.
Dialogue: 0,0:08:25.26,0:08:28.12,Default,,0000,0000,0000,,But the fact of the matter\Nis that many of these hiring sites
Dialogue: 0,0:08:28.12,0:08:30.32,Default,,0000,0000,0000,,have been around for years if not decades.
Dialogue: 0,0:08:30.38,0:08:31.76,Default,,0000,0000,0000,,If you think of most cities
Dialogue: 0,0:08:31.84,0:08:35.20,Default,,0000,0000,0000,,when you go around and you're looking,\Nthere are no giant signs saying,
Dialogue: 0,0:08:35.20,0:08:36.47,Default,,0000,0000,0000,,"Day laborers here!"
Dialogue: 0,0:08:36.74,0:08:39.64,Default,,0000,0000,0000,,But if you were to ask anyone,\Nthey would be able to tell you,
Dialogue: 0,0:08:39.64,0:08:42.90,Default,,0000,0000,0000,,"Oh, yeah. You go to that corner,\Nand that's where you pick them up."
Dialogue: 0,0:08:42.90,0:08:44.86,Default,,0000,0000,0000,,The fact that there is nothing there
Dialogue: 0,0:08:44.86,0:08:47.56,Default,,0000,0000,0000,,belies the fact that they're\Nactually rather permanent.
Dialogue: 0,0:08:47.56,0:08:50.75,Default,,0000,0000,0000,,I recall Juan, who was a day laborer\Nthat I met in Houston
Dialogue: 0,0:08:50.75,0:08:53.45,Default,,0000,0000,0000,,when we were looking\Nat building one of these there,
Dialogue: 0,0:08:53.45,0:08:56.61,Default,,0000,0000,0000,,and he said to me, "I've been coming\Nto this site for many years.
Dialogue: 0,0:08:56.73,0:08:58.71,Default,,0000,0000,0000,,It is a place in which I earn my living.
Dialogue: 0,0:08:58.71,0:09:00.28,Default,,0000,0000,0000,,It is sacred to me.
Dialogue: 0,0:09:00.61,0:09:03.88,Default,,0000,0000,0000,,But because there is nothing here,\Nno one else sees that."
Dialogue: 0,0:09:04.80,0:09:06.80,Default,,0000,0000,0000,,And so for Juan and others like him,
Dialogue: 0,0:09:06.80,0:09:09.31,Default,,0000,0000,0000,,building this wasn't\Nabout trying to create something
Dialogue: 0,0:09:09.31,0:09:11.50,Default,,0000,0000,0000,,that would bring\Nunwanted attention to them.
Dialogue: 0,0:09:11.50,0:09:13.36,Default,,0000,0000,0000,,It was about trying to create something
Dialogue: 0,0:09:13.36,0:09:16.18,Default,,0000,0000,0000,,that is actually emblematic\Nof the permanence of their site
Dialogue: 0,0:09:16.18,0:09:18.74,Default,,0000,0000,0000,,and that could help actually\Nbring dignity to them.
Dialogue: 0,0:09:19.49,0:09:23.01,Default,,0000,0000,0000,,In terms of an architectural project,\Nthis was actually a bit of a failure.
Dialogue: 0,0:09:23.01,0:09:25.36,Default,,0000,0000,0000,,We launched it right before\Nthe economic collapse,
Dialogue: 0,0:09:25.36,0:09:28.65,Default,,0000,0000,0000,,and although I flew all around the country\Nat the invitation of cities
Dialogue: 0,0:09:28.65,0:09:31.22,Default,,0000,0000,0000,,who were really interested\Nas this is a novel solution,
Dialogue: 0,0:09:31.22,0:09:32.54,Default,,0000,0000,0000,,when the collapse hit,
Dialogue: 0,0:09:32.54,0:09:34.89,Default,,0000,0000,0000,,as you're closing schools\Nand cutting services,
Dialogue: 0,0:09:34.89,0:09:38.38,Default,,0000,0000,0000,,it simply was politically untenable\Nto spend money on illegals.
Dialogue: 0,0:09:39.22,0:09:40.94,Default,,0000,0000,0000,,But that actually forced us to think
Dialogue: 0,0:09:40.94,0:09:43.100,Default,,0000,0000,0000,,about what were some of the other\Noutcomes that came out of this.
Dialogue: 0,0:09:43.100,0:09:46.34,Default,,0000,0000,0000,,We treated this project\Nnot as a design exercise
Dialogue: 0,0:09:46.67,0:09:49.11,Default,,0000,0000,0000,,but as an opportunity\Nto create transformation
Dialogue: 0,0:09:49.11,0:09:52.01,Default,,0000,0000,0000,,of the way in which people\Nsaw a particular type of space
Dialogue: 0,0:09:52.14,0:09:53.89,Default,,0000,0000,0000,,and saw a particular type of people.
Dialogue: 0,0:09:54.42,0:09:55.69,Default,,0000,0000,0000,,And to that end,
Dialogue: 0,0:09:55.71,0:10:00.77,Default,,0000,0000,0000,,we tried to tell the stories of Roberto,\NJuan, Gabrielle, Leobardo
Dialogue: 0,0:10:00.77,0:10:02.13,Default,,0000,0000,0000,,and others like them.
Dialogue: 0,0:10:02.13,0:10:05.05,Default,,0000,0000,0000,,We tried to tell the stories of them\Nand their American dream,
Dialogue: 0,0:10:05.05,0:10:07.77,Default,,0000,0000,0000,,their desire to come here\Nfor a better life for themselves
Dialogue: 0,0:10:07.77,0:10:08.98,Default,,0000,0000,0000,,and for their families.
Dialogue: 0,0:10:08.98,0:10:11.61,Default,,0000,0000,0000,,And we tried to tell the stories\Nof their sacred spaces,
Dialogue: 0,0:10:11.65,0:10:15.06,Default,,0000,0000,0000,,the places in which they earned a living\Nwhich would support that dream.
Dialogue: 0,0:10:15.22,0:10:17.13,Default,,0000,0000,0000,,And we took that story far and wide.
Dialogue: 0,0:10:17.13,0:10:19.40,Default,,0000,0000,0000,,We took it to The Los Angeles Times,
Dialogue: 0,0:10:19.40,0:10:21.53,Default,,0000,0000,0000,,the Cooper-Hewitt,\NNational Design Museum,
Dialogue: 0,0:10:21.53,0:10:22.94,Default,,0000,0000,0000,,the Venice Bienalle.
Dialogue: 0,0:10:22.94,0:10:26.50,Default,,0000,0000,0000,,And what you see here is actually\Na poster from a big international award
Dialogue: 0,0:10:26.50,0:10:28.18,Default,,0000,0000,0000,,that we won for this project.
Dialogue: 0,0:10:28.36,0:10:30.92,Default,,0000,0000,0000,,And on this poster are actually\Nquotes from emails
Dialogue: 0,0:10:30.92,0:10:33.50,Default,,0000,0000,0000,,that I received over the years\Nfrom doing this project,
Dialogue: 0,0:10:33.50,0:10:35.36,Default,,0000,0000,0000,,both good and, actually, a lot bad.
Dialogue: 0,0:10:35.36,0:10:37.84,Default,,0000,0000,0000,,And the thing that we felt\Nreally important
Dialogue: 0,0:10:37.84,0:10:40.19,Default,,0000,0000,0000,,was that this was a catalyst\Nfor a conversation.
Dialogue: 0,0:10:40.59,0:10:42.97,Default,,0000,0000,0000,,No one was talking\Nabout these sites before,
Dialogue: 0,0:10:42.97,0:10:44.69,Default,,0000,0000,0000,,and by opening up the conversation
Dialogue: 0,0:10:44.69,0:10:46.82,Default,,0000,0000,0000,,we were talking both\Nabout what they are now
Dialogue: 0,0:10:46.82,0:10:48.70,Default,,0000,0000,0000,,and what they have the potential to be.
Dialogue: 0,0:10:48.90,0:10:52.68,Default,,0000,0000,0000,,It was also really important to tell\Nthe story not only to the wider public
Dialogue: 0,0:10:52.68,0:10:55.39,Default,,0000,0000,0000,,but also to the workers themselves.
Dialogue: 0,0:10:56.13,0:10:58.23,Default,,0000,0000,0000,,One of my favorite moments\Nfrom this project
Dialogue: 0,0:10:58.23,0:10:59.67,Default,,0000,0000,0000,,was that I had the opportunity
Dialogue: 0,0:10:59.67,0:11:01.88,Default,,0000,0000,0000,,to present it to a convention\Nof day laborers -
Dialogue: 0,0:11:01.88,0:11:03.49,Default,,0000,0000,0000,,and yes, there is such a thing.
Dialogue: 0,0:11:03.49,0:11:05.70,Default,,0000,0000,0000,,And I only spoke\Nfor a short period of time,
Dialogue: 0,0:11:05.70,0:11:08.39,Default,,0000,0000,0000,,but after I did,\Nmany people came up to me,
Dialogue: 0,0:11:08.64,0:11:11.48,Default,,0000,0000,0000,,and I was truly touched\Nby how touched they were
Dialogue: 0,0:11:11.74,0:11:14.30,Default,,0000,0000,0000,,at being able to see up there\Non that big screen
Dialogue: 0,0:11:14.30,0:11:17.31,Default,,0000,0000,0000,,something that acknowledged\Nthat they had been seen,
Dialogue: 0,0:11:17.48,0:11:20.22,Default,,0000,0000,0000,,that they had been heard,\Nand that they had been valued.
Dialogue: 0,0:11:20.75,0:11:23.03,Default,,0000,0000,0000,,And that's the power\Nof being a storyteller.
Dialogue: 0,0:11:23.55,0:11:26.14,Default,,0000,0000,0000,,As for the translator hat,\Nyou have actually seen that
Dialogue: 0,0:11:26.14,0:11:28.68,Default,,0000,0000,0000,,over the ten plus minutes\Nthat I've been talking.
Dialogue: 0,0:11:28.72,0:11:32.17,Default,,0000,0000,0000,,It's basically taking the things I hear\Nwhen I listen at the table
Dialogue: 0,0:11:32.37,0:11:35.57,Default,,0000,0000,0000,,and the stories that I know\Nthat I need to tell to create impact
Dialogue: 0,0:11:35.57,0:11:38.70,Default,,0000,0000,0000,,and combining them\Ninto something that is tangible -
Dialogue: 0,0:11:38.92,0:11:40.80,Default,,0000,0000,0000,,a reflection of all of that.
Dialogue: 0,0:11:40.91,0:11:44.03,Default,,0000,0000,0000,,And that allows us to move forward\Non whatever the social issue is
Dialogue: 0,0:11:44.03,0:11:45.54,Default,,0000,0000,0000,,that I'm trying to address.
Dialogue: 0,0:11:45.65,0:11:49.54,Default,,0000,0000,0000,,And so, that is what it means\Nto design opportunities for impact.
Dialogue: 0,0:11:49.93,0:11:51.72,Default,,0000,0000,0000,,It means that I'm an expert citizen
Dialogue: 0,0:11:51.72,0:11:54.26,Default,,0000,0000,0000,,who creates space at the table\Nfor citizen experts.
Dialogue: 0,0:11:54.68,0:11:57.48,Default,,0000,0000,0000,,That I'm a storyteller\Nthat tries to tell authentic stories
Dialogue: 0,0:11:57.48,0:11:59.61,Default,,0000,0000,0000,,of the people I meet and design with.
Dialogue: 0,0:11:59.84,0:12:01.56,Default,,0000,0000,0000,,And that I'm a translator
Dialogue: 0,0:12:01.57,0:12:04.95,Default,,0000,0000,0000,,who tries to bring tangibility\Nto a vision of places and services
Dialogue: 0,0:12:04.95,0:12:08.46,Default,,0000,0000,0000,,that speak to the needs and aspirations\Nof the human experience.
Dialogue: 0,0:12:09.26,0:12:12.31,Default,,0000,0000,0000,,And so I hope that if you take\Nanything away today from my talk,
Dialogue: 0,0:12:12.31,0:12:14.03,Default,,0000,0000,0000,,well, there is sort of three things.
Dialogue: 0,0:12:14.03,0:12:17.45,Default,,0000,0000,0000,,The first is never really ask that\NFountainhead question to an architect.
Dialogue: 0,0:12:17.45,0:12:18.74,Default,,0000,0000,0000,,We don't like it.
Dialogue: 0,0:12:19.46,0:12:20.89,Default,,0000,0000,0000,,The other thing is that I hope
Dialogue: 0,0:12:20.89,0:12:24.17,Default,,0000,0000,0000,,that you think about architecture\Nand design a little bit differently:
Dialogue: 0,0:12:24.17,0:12:26.90,Default,,0000,0000,0000,,about what it is and what it has\Nthe potential to impact.
Dialogue: 0,0:12:26.90,0:12:29.57,Default,,0000,0000,0000,,And the third is that the things\Nthat I have shown you
Dialogue: 0,0:12:29.57,0:12:32.42,Default,,0000,0000,0000,,are about the combination\Nof both the hard skills of design
Dialogue: 0,0:12:32.42,0:12:34.39,Default,,0000,0000,0000,,and the soft skills of humanity.
Dialogue: 0,0:12:34.74,0:12:39.10,Default,,0000,0000,0000,,But those soft skills are not the domain,\Nthe exclusive domain of design.
Dialogue: 0,0:12:39.23,0:12:41.06,Default,,0000,0000,0000,,They can be used by all of you
Dialogue: 0,0:12:41.06,0:12:44.83,Default,,0000,0000,0000,,in anything that you are trying to do\Nin your own lives and in your own crafts.
Dialogue: 0,0:12:44.83,0:12:46.99,Default,,0000,0000,0000,,And so I hope that you move on today
Dialogue: 0,0:12:46.99,0:12:49.17,Default,,0000,0000,0000,,trying to figure out exactly\Nhow to do that.
Dialogue: 0,0:12:49.30,0:12:50.34,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:12:50.34,0:12:53.34,Default,,0000,0000,0000,,(Applause)