WEBVTT 00:00:00.757 --> 00:00:04.244 Five hundred seventy-one million 00:00:04.244 --> 00:00:10.551 two hundred thirty thousand pounds of paper towels 00:00:10.551 --> 00:00:12.438 are used by Americans 00:00:12.438 --> 00:00:16.109 every year. 00:00:16.109 --> 00:00:19.164 If we could -- correction, wrong figure -- 00:00:19.164 --> 00:00:21.515 13 billion used every year. 00:00:21.515 --> 00:00:24.618 If we could reduce the usage of paper towels, 00:00:24.618 --> 00:00:27.800 one paper towel per person per day, 00:00:27.800 --> 00:00:34.681 571,230,000 pounds of paper not used. 00:00:34.681 --> 00:00:36.816 We can do that. NOTE Paragraph 00:00:36.816 --> 00:00:40.746 Now there are all kinds of paper towel dispensers. 00:00:40.746 --> 00:00:44.977 There's the tri-fold. People typically take two or three. 00:00:44.977 --> 00:00:49.140 There's the one that cuts it, that you have to tear off. 00:00:49.140 --> 00:00:51.404 People go one, two, three, four, tear. 00:00:51.404 --> 00:00:52.842 This much, right? 00:00:52.842 --> 00:00:55.307 There's the one that cuts itself. 00:00:55.307 --> 00:00:59.447 People go, one, two, three, four. 00:00:59.447 --> 00:01:03.522 Or there's the same thing, but recycled paper, 00:01:03.522 --> 00:01:08.035 you have to get five of those because they're not as absorbent, of course. NOTE Paragraph 00:01:08.035 --> 00:01:14.556 The fact is, you can do it all with one towel. 00:01:14.556 --> 00:01:16.596 The key, two words: 00:01:16.596 --> 00:01:21.044 This half of the room, your word is "shake." 00:01:21.044 --> 00:01:23.226 Let's hear it. Shake. Louder. NOTE Paragraph 00:01:23.226 --> 00:01:24.771 Audience: Shake. NOTE Paragraph 00:01:24.771 --> 00:01:26.947 Joe Smith: Your word is "fold." NOTE Paragraph 00:01:26.947 --> 00:01:28.063 Audience: Fold. NOTE Paragraph 00:01:28.063 --> 00:01:28.990 JS: Again. NOTE Paragraph 00:01:28.990 --> 00:01:31.059 Audience: Fold. JS: Really loud. NOTE Paragraph 00:01:31.059 --> 00:01:32.607 Audience: Shake. Fold. NOTE Paragraph 00:01:32.607 --> 00:01:36.767 JS: OK. Wet hands. 00:01:36.767 --> 00:01:41.567 Shake -- one, two, three, four, five, six, seven, eight, nine, 10, 11, 12. 00:01:41.567 --> 00:01:44.505 Why 12? Twelve apostles, twelve tribes, 00:01:44.505 --> 00:01:48.612 twelve zodiac signs, twelve months. The one I like the best: 00:01:48.612 --> 00:01:50.809 It's the biggest number with one syllable. NOTE Paragraph 00:01:50.809 --> 00:01:55.071 (Laughter) NOTE Paragraph 00:01:55.071 --> 00:02:02.431 Tri-fold. Fold ... 00:02:02.431 --> 00:02:03.983 Dry. NOTE Paragraph 00:02:03.983 --> 00:02:08.215 (Applause) NOTE Paragraph 00:02:08.215 --> 00:02:13.429 Audience: Shake. NOTE Paragraph 00:02:13.429 --> 00:02:16.361 Fold. NOTE Paragraph 00:02:16.361 --> 00:02:18.939 JS: Cuts itself. Fold. The fold is important 00:02:18.939 --> 00:02:23.821 because it allows interstitial suspension. 00:02:23.821 --> 00:02:26.299 You don't have to remember that part, but trust me. NOTE Paragraph 00:02:26.299 --> 00:02:31.352 (Laughter) NOTE Paragraph 00:02:31.352 --> 00:02:38.069 Audience: Shake. Fold. NOTE Paragraph 00:02:38.069 --> 00:02:43.731 JS: Cuts itself. 00:02:43.731 --> 00:02:44.888 You know the funny thing is, 00:02:44.888 --> 00:02:47.063 I get my hands drier than people do with three or four, 00:02:47.063 --> 00:02:49.511 because they can't get in between the cracks. 00:02:49.511 --> 00:02:52.655 If you think this isn't as good... NOTE Paragraph 00:02:52.655 --> 00:03:01.124 Audience: Shake. Fold. NOTE Paragraph 00:03:01.124 --> 00:03:04.692 JS: Now, there's now a real fancy invention, 00:03:04.692 --> 00:03:07.099 it's the one where you wave your hand 00:03:07.099 --> 00:03:08.890 and it kicks it out. 00:03:08.890 --> 00:03:10.976 It's way too big a towel. 00:03:10.976 --> 00:03:12.003 Let me tell you a secret. 00:03:12.003 --> 00:03:14.090 If you're really quick, if you're really quick -- 00:03:14.090 --> 00:03:15.670 and I can prove this -- 00:03:15.670 --> 00:03:20.519 this is half a towel from the dispenser in this building. 00:03:20.519 --> 00:03:23.886 How? As soon as it starts, you just tear it off. 00:03:23.886 --> 00:03:25.558 It's smart enough to stop. 00:03:25.558 --> 00:03:29.550 And you get half a towel. NOTE Paragraph 00:03:29.550 --> 00:03:42.827 Audience: Shake. Fold. NOTE Paragraph 00:03:42.827 --> 00:03:49.661 JS: Now, let's all say it together. Shake. Fold. 00:03:49.661 --> 00:03:53.804 You will for the rest of your life remember those words 00:03:53.804 --> 00:03:56.787 every time you pick up a paper towel. 00:03:56.787 --> 00:04:01.875 And remember, one towel per person for one year -- 00:04:01.875 --> 00:04:06.595 571,230,000 pounds of paper. No small thing. 00:04:06.595 --> 00:04:08.843 And next year, toilet paper. NOTE Paragraph 00:04:08.843 --> 00:04:10.219 (Laughter)