1 00:00:00,757 --> 00:00:04,244 Five hundred seventy-one million 2 00:00:04,244 --> 00:00:10,551 two hundred thirty thousand pounds of paper towels 3 00:00:10,551 --> 00:00:12,438 are used by Americans 4 00:00:12,438 --> 00:00:16,109 every year. 5 00:00:16,109 --> 00:00:19,164 If we could -- correction, wrong figure -- 6 00:00:19,164 --> 00:00:21,515 13 billion used every year. 7 00:00:21,515 --> 00:00:24,618 If we could reduce the usage of paper towels, 8 00:00:24,618 --> 00:00:27,800 one paper towel per person per day, 9 00:00:27,800 --> 00:00:34,681 571,230,000 pounds of paper not used. 10 00:00:34,681 --> 00:00:36,816 We can do that. 11 00:00:36,816 --> 00:00:40,746 Now there are all kinds of paper towel dispensers. 12 00:00:40,746 --> 00:00:44,977 There's the tri-fold. People typically take two or three. 13 00:00:44,977 --> 00:00:49,140 There's the one that cuts it, that you have to tear off. 14 00:00:49,140 --> 00:00:51,404 People go one, two, three, four, tear. 15 00:00:51,404 --> 00:00:52,842 This much, right? 16 00:00:52,842 --> 00:00:55,307 There's the one that cuts itself. 17 00:00:55,307 --> 00:00:59,447 People go, one, two, three, four. 18 00:00:59,447 --> 00:01:03,522 Or there's the same thing, but recycled paper, 19 00:01:03,522 --> 00:01:08,035 you have to get five of those because they're not as absorbent, of course. 20 00:01:08,035 --> 00:01:14,556 The fact is, you can do it all with one towel. 21 00:01:14,556 --> 00:01:16,596 The key, two words: 22 00:01:16,596 --> 00:01:21,044 This half of the room, your word is "shake." 23 00:01:21,044 --> 00:01:23,226 Let's hear it. Shake. Louder. 24 00:01:23,226 --> 00:01:24,771 Audience: Shake. 25 00:01:24,771 --> 00:01:26,947 Joe Smith: Your word is "fold." 26 00:01:26,947 --> 00:01:28,063 Audience: Fold. 27 00:01:28,063 --> 00:01:28,990 JS: Again. 28 00:01:28,990 --> 00:01:31,059 Audience: Fold. JS: Really loud. 29 00:01:31,059 --> 00:01:32,607 Audience: Shake. Fold. 30 00:01:32,607 --> 00:01:36,767 JS: OK. Wet hands. 31 00:01:36,767 --> 00:01:41,567 Shake -- one, two, three, four, five, six, seven, eight, nine, 10, 11, 12. 32 00:01:41,567 --> 00:01:44,505 Why 12? Twelve apostles, twelve tribes, 33 00:01:44,505 --> 00:01:48,612 twelve zodiac signs, twelve months. The one I like the best: 34 00:01:48,612 --> 00:01:50,809 It's the biggest number with one syllable. 35 00:01:50,809 --> 00:01:55,071 (Laughter) 36 00:01:55,071 --> 00:02:02,431 Tri-fold. Fold ... 37 00:02:02,431 --> 00:02:03,983 Dry. 38 00:02:03,983 --> 00:02:08,215 (Applause) 39 00:02:08,215 --> 00:02:13,429 Audience: Shake. 40 00:02:13,429 --> 00:02:16,361 Fold. 41 00:02:16,361 --> 00:02:18,939 JS: Cuts itself. Fold. The fold is important 42 00:02:18,939 --> 00:02:23,821 because it allows interstitial suspension. 43 00:02:23,821 --> 00:02:26,299 You don't have to remember that part, but trust me. 44 00:02:26,299 --> 00:02:31,352 (Laughter) 45 00:02:31,352 --> 00:02:38,069 Audience: Shake. Fold. 46 00:02:38,069 --> 00:02:43,731 JS: Cuts itself. 47 00:02:43,731 --> 00:02:44,888 You know the funny thing is, 48 00:02:44,888 --> 00:02:47,063 I get my hands drier than people do with three or four, 49 00:02:47,063 --> 00:02:49,511 because they can't get in between the cracks. 50 00:02:49,511 --> 00:02:52,655 If you think this isn't as good... 51 00:02:52,655 --> 00:03:01,124 Audience: Shake. Fold. 52 00:03:01,124 --> 00:03:04,692 JS: Now, there's now a real fancy invention, 53 00:03:04,692 --> 00:03:07,099 it's the one where you wave your hand 54 00:03:07,099 --> 00:03:08,890 and it kicks it out. 55 00:03:08,890 --> 00:03:10,976 It's way too big a towel. 56 00:03:10,976 --> 00:03:12,003 Let me tell you a secret. 57 00:03:12,003 --> 00:03:14,090 If you're really quick, if you're really quick -- 58 00:03:14,090 --> 00:03:15,670 and I can prove this -- 59 00:03:15,670 --> 00:03:20,519 this is half a towel from the dispenser in this building. 60 00:03:20,519 --> 00:03:23,886 How? As soon as it starts, you just tear it off. 61 00:03:23,886 --> 00:03:25,558 It's smart enough to stop. 62 00:03:25,558 --> 00:03:29,550 And you get half a towel. 63 00:03:29,550 --> 00:03:42,827 Audience: Shake. Fold. 64 00:03:42,827 --> 00:03:49,661 JS: Now, let's all say it together. Shake. Fold. 65 00:03:49,661 --> 00:03:53,804 You will for the rest of your life remember those words 66 00:03:53,804 --> 00:03:56,787 every time you pick up a paper towel. 67 00:03:56,787 --> 00:04:01,875 And remember, one towel per person for one year -- 68 00:04:01,875 --> 00:04:06,595 571,230,000 pounds of paper. No small thing. 69 00:04:06,595 --> 00:04:08,843 And next year, toilet paper. 70 00:04:08,843 --> 00:04:10,219 (Laughter)