0:00:00.757,0:00:04.244 Five hundred seventy-one million 0:00:04.244,0:00:10.551 two hundred thirty thousand pounds of paper towels 0:00:10.551,0:00:12.438 are used by Americans 0:00:12.438,0:00:16.109 every year. 0:00:16.109,0:00:19.164 If we could -- correction, wrong figure -- 0:00:19.164,0:00:21.515 13 billion used every year. 0:00:21.515,0:00:24.618 If we could reduce the usage of paper towels, 0:00:24.618,0:00:27.800 one paper towel per person per day, 0:00:27.800,0:00:34.681 571,230,000 pounds of paper not used. 0:00:34.681,0:00:36.816 We can do that. 0:00:36.816,0:00:40.746 Now there are all kinds of paper towel dispensers. 0:00:40.746,0:00:44.977 There's the tri-fold. People typically take two or three. 0:00:44.977,0:00:49.140 There's the one that cuts it, that you have to tear off. 0:00:49.140,0:00:51.404 People go one, two, three, four, tear. 0:00:51.404,0:00:52.842 This much, right? 0:00:52.842,0:00:55.307 There's the one that cuts itself. 0:00:55.307,0:00:59.447 People go, one, two, three, four. 0:00:59.447,0:01:03.522 Or there's the same thing, but recycled paper, 0:01:03.522,0:01:08.035 you have to get five of those because they're not as absorbent, of course. 0:01:08.035,0:01:14.556 The fact is, you can do it all with one towel. 0:01:14.556,0:01:16.596 The key, two words: 0:01:16.596,0:01:21.044 This half of the room, your word is "shake." 0:01:21.044,0:01:23.226 Let's hear it. Shake. Louder. 0:01:23.226,0:01:24.771 Audience: Shake. 0:01:24.771,0:01:26.947 Joe Smith: Your word is "fold." 0:01:26.947,0:01:28.063 Audience: Fold. 0:01:28.063,0:01:28.990 JS: Again. 0:01:28.990,0:01:31.059 Audience: Fold. JS: Really loud. 0:01:31.059,0:01:32.607 Audience: Shake. Fold. 0:01:32.607,0:01:36.767 JS: OK. Wet hands. 0:01:36.767,0:01:41.567 Shake -- one, two, three, four, five, six, seven, eight, nine, 10, 11, 12. 0:01:41.567,0:01:44.505 Why 12? Twelve apostles, twelve tribes, 0:01:44.505,0:01:48.612 twelve zodiac signs, twelve months. The one I like the best: 0:01:48.612,0:01:50.809 It's the biggest number with one syllable. 0:01:50.809,0:01:55.071 (Laughter) 0:01:55.071,0:02:02.431 Tri-fold. Fold ... 0:02:02.431,0:02:03.983 Dry. 0:02:03.983,0:02:08.215 (Applause) 0:02:08.215,0:02:13.429 Audience: Shake. 0:02:13.429,0:02:16.361 Fold. 0:02:16.361,0:02:18.939 JS: Cuts itself. Fold. The fold is important 0:02:18.939,0:02:23.821 because it allows interstitial suspension. 0:02:23.821,0:02:26.299 You don't have to remember that part, but trust me. 0:02:26.299,0:02:31.352 (Laughter) 0:02:31.352,0:02:38.069 Audience: Shake. Fold. 0:02:38.069,0:02:43.731 JS: Cuts itself. 0:02:43.731,0:02:44.888 You know the funny thing is, 0:02:44.888,0:02:47.063 I get my hands drier than people do with three or four, 0:02:47.063,0:02:49.511 because they can't get in between the cracks. 0:02:49.511,0:02:52.655 If you think this isn't as good... 0:02:52.655,0:03:01.124 Audience: Shake. Fold. 0:03:01.124,0:03:04.692 JS: Now, there's now a real fancy invention, 0:03:04.692,0:03:07.099 it's the one where you wave your hand 0:03:07.099,0:03:08.890 and it kicks it out. 0:03:08.890,0:03:10.976 It's way too big a towel. 0:03:10.976,0:03:12.003 Let me tell you a secret. 0:03:12.003,0:03:14.090 If you're really quick, if you're really quick -- 0:03:14.090,0:03:15.670 and I can prove this -- 0:03:15.670,0:03:20.519 this is half a towel from the dispenser in this building. 0:03:20.519,0:03:23.886 How? As soon as it starts, you just tear it off. 0:03:23.886,0:03:25.558 It's smart enough to stop. 0:03:25.558,0:03:29.550 And you get half a towel. 0:03:29.550,0:03:42.827 Audience: Shake. Fold. 0:03:42.827,0:03:49.661 JS: Now, let's all say it together. Shake. Fold. 0:03:49.661,0:03:53.804 You will for the rest of your life remember those words 0:03:53.804,0:03:56.787 every time you pick up a paper towel. 0:03:56.787,0:04:01.875 And remember, one towel per person for one year -- 0:04:01.875,0:04:06.595 571,230,000 pounds of paper. No small thing. 0:04:06.595,0:04:08.843 And next year, toilet paper. 0:04:08.843,0:04:10.219 (Laughter)