1 00:00:00,225 --> 00:00:02,487 America's public energy conversation 2 00:00:02,487 --> 00:00:04,710 boils down to this question: 3 00:00:04,710 --> 00:00:08,090 Would you rather die of A) oil wars, 4 00:00:08,090 --> 00:00:10,700 or B) climate change, 5 00:00:10,700 --> 00:00:12,100 or C) nuclear holocaust, 6 00:00:12,100 --> 00:00:15,400 or D) all of the above? 7 00:00:15,400 --> 00:00:18,200 Oh, I missed one: or E) none of the above? 8 00:00:18,200 --> 00:00:20,315 That's the one we're not normally offered. 9 00:00:20,315 --> 00:00:22,454 What if we could make energy do our work 10 00:00:22,454 --> 00:00:24,900 without working our undoing? 11 00:00:24,900 --> 00:00:27,000 Could we have fuel without fear? 12 00:00:27,000 --> 00:00:29,408 Could we reinvent fire? 13 00:00:29,408 --> 00:00:31,038 You see, fire made us human; 14 00:00:31,038 --> 00:00:33,092 fossil fuels made us modern. 15 00:00:33,092 --> 00:00:34,392 But now we need a new fire 16 00:00:34,392 --> 00:00:37,915 that makes us safe, secure, healthy and durable. 17 00:00:37,915 --> 00:00:40,174 Let's see how. 18 00:00:40,174 --> 00:00:43,060 Four-fifths of the world's energy 19 00:00:43,060 --> 00:00:44,833 still comes from burning each year 20 00:00:44,833 --> 00:00:48,333 four cubic miles of the rotted remains 21 00:00:48,333 --> 00:00:50,933 of primeval swamp goo. 22 00:00:50,933 --> 00:00:53,067 Those fossil fuels 23 00:00:53,067 --> 00:00:56,144 have built our civilization. 24 00:00:56,144 --> 00:00:58,213 They've created our wealth. 25 00:00:58,229 --> 00:00:59,805 They've enriched the lives of billions. 26 00:00:59,805 --> 00:01:02,444 But they also have rising costs 27 00:01:02,444 --> 00:01:06,833 to our security, economy, health and environment 28 00:01:06,833 --> 00:01:10,087 that are starting to erode, if not outweigh their benefits. 29 00:01:10,087 --> 00:01:12,329 So we need a new fire. 30 00:01:12,329 --> 00:01:15,231 And switching from the old fire to the new fire 31 00:01:15,231 --> 00:01:19,267 means changing two big stories about oil and electricity, 32 00:01:19,267 --> 00:01:23,944 each of which puts two-fifths of the fossil carbon in the air. 33 00:01:23,944 --> 00:01:25,913 But they're really quite distinct. 34 00:01:25,913 --> 00:01:29,325 Less than one percent of our electricity is made from oil -- 35 00:01:29,325 --> 00:01:33,029 although almost half is made from coal. 36 00:01:33,029 --> 00:01:35,308 Their uses are quite concentrated. 37 00:01:35,308 --> 00:01:38,048 Three-fourths of our oil fuel is transportation. 38 00:01:38,048 --> 00:01:40,823 Three-fourths of our electricity powers buildings. 39 00:01:40,823 --> 00:01:42,864 And the rest of both runs factories. 40 00:01:42,864 --> 00:01:46,700 So very efficient vehicles, buildings and factories 41 00:01:46,700 --> 00:01:48,469 save oil and coal, 42 00:01:48,469 --> 00:01:51,900 and also natural gas that can displace both of them. 43 00:01:51,900 --> 00:01:55,585 But today's energy system is not just inefficient, 44 00:01:55,585 --> 00:01:57,592 it is also disconnected, 45 00:01:57,592 --> 00:02:00,300 aging, dirty and insecure. 46 00:02:00,300 --> 00:02:02,777 So it needs refurbishment. 47 00:02:02,777 --> 00:02:06,205 By 2050 though, it could become efficient, 48 00:02:06,205 --> 00:02:09,467 connected and distributed 49 00:02:09,467 --> 00:02:10,867 with elegantly frugal 50 00:02:10,867 --> 00:02:13,600 autos, factories and buildings 51 00:02:13,600 --> 00:02:15,967 all relying on a modern, secure 52 00:02:15,967 --> 00:02:18,629 and resilient electricity system. 53 00:02:18,629 --> 00:02:24,067 We can eliminate our addiction to oil and coal by 2050 54 00:02:24,067 --> 00:02:27,236 and use one-third less natural gas 55 00:02:27,236 --> 00:02:30,121 while switching to efficient use 56 00:02:30,121 --> 00:02:32,705 and renewable supply. 57 00:02:32,705 --> 00:02:36,238 This could cost, by 2050, 58 00:02:36,238 --> 00:02:39,490 five trillion dollars less in net present value, 59 00:02:39,490 --> 00:02:42,133 that is expressed as a lump sum today, 60 00:02:42,133 --> 00:02:43,679 than business as usual -- 61 00:02:43,679 --> 00:02:45,133 assuming that carbon emissions 62 00:02:45,133 --> 00:02:48,198 and all other hidden or external costs are worth zero -- 63 00:02:48,198 --> 00:02:52,082 a conservatively low estimate. 64 00:02:52,082 --> 00:02:54,033 Yet this cheaper energy system 65 00:02:54,033 --> 00:02:57,867 could support 158 percent bigger U.S. economy 66 00:02:57,867 --> 00:03:00,236 all without needing oil or coal, 67 00:03:00,236 --> 00:03:02,700 or for that matter nuclear energy. 68 00:03:02,700 --> 00:03:05,723 Moreover, this transition needs no new inventions 69 00:03:05,723 --> 00:03:08,985 and no acts of Congress 70 00:03:08,985 --> 00:03:13,467 and no new federal taxes, mandate subsidies or laws 71 00:03:13,467 --> 00:03:16,418 and running Washington gridlock. 72 00:03:16,418 --> 00:03:17,333 Let me say that again. 73 00:03:17,333 --> 00:03:20,102 I'm going to tell you how to get the United States 74 00:03:20,102 --> 00:03:23,413 completely off oil and coal, five trillion dollars cheaper 75 00:03:23,413 --> 00:03:24,759 with no act of Congress 76 00:03:24,759 --> 00:03:27,269 led by business for profit. 77 00:03:27,269 --> 00:03:30,908 In other words, we're going to use our most effective institutions -- 78 00:03:30,908 --> 00:03:34,721 private enterprise co-evolving with civil society 79 00:03:34,721 --> 00:03:37,233 and sped by military innovation 80 00:03:37,233 --> 00:03:40,033 to go around our least effective institutions. 81 00:03:40,033 --> 00:03:42,367 And whether you care most 82 00:03:42,367 --> 00:03:45,798 about profits and jobs and competitive advantage 83 00:03:45,798 --> 00:03:48,208 or national security, or environmental stewardship 84 00:03:48,208 --> 00:03:50,369 and climate protection and public health, 85 00:03:50,369 --> 00:03:54,652 reinventing fire makes sense and makes money. 86 00:03:54,652 --> 00:03:58,098 General Eisenhower reputedly said 87 00:03:58,098 --> 00:04:00,718 that enlarging the boundaries of a tough problem 88 00:04:00,718 --> 00:04:05,287 makes it soluble by encompassing more options and more synergies. 89 00:04:05,287 --> 00:04:06,956 So in reinventing fire, 90 00:04:06,956 --> 00:04:10,123 we integrated all four sectors that use energy -- 91 00:04:10,123 --> 00:04:13,762 transportation, buildings, industry and electricity -- 92 00:04:13,762 --> 00:04:16,385 and we integrated four kinds of innovation, 93 00:04:16,385 --> 00:04:18,933 not just technology and policy, 94 00:04:18,933 --> 00:04:22,033 but also design and business strategy. 95 00:04:22,033 --> 00:04:24,048 Those combinations yield 96 00:04:24,048 --> 00:04:26,154 very much more than the sum of the parts, 97 00:04:26,154 --> 00:04:31,500 especially in creating deeply disruptive business opportunities. 98 00:04:31,500 --> 00:04:35,548 Oil costs our economy two billion dollars a day, 99 00:04:35,548 --> 00:04:37,915 plus another four billion dollars a day 100 00:04:37,915 --> 00:04:40,562 in hidden economic and military costs, 101 00:04:40,562 --> 00:04:44,492 raising its total cost to over a sixth of GDP. 102 00:04:44,492 --> 00:04:47,036 Our mobility fuel goes three-fifths to automobiles. 103 00:04:47,036 --> 00:04:49,682 So let's start by making autos oil free. 104 00:04:49,682 --> 00:04:52,862 Two-thirds of the energy it takes to move a typical car 105 00:04:52,862 --> 00:04:55,064 is caused by its weight. 106 00:04:55,064 --> 00:04:58,571 And every unit of energy you save at the wheels, 107 00:04:58,571 --> 00:04:59,818 by taking out weight or drag, 108 00:04:59,818 --> 00:05:01,848 saves seven units in the tank, 109 00:05:01,848 --> 00:05:03,533 because you don't have to waste six units 110 00:05:03,533 --> 00:05:05,633 getting the energy to the wheels. 111 00:05:05,633 --> 00:05:09,218 Unfortunately, over the past quarter century, 112 00:05:09,218 --> 00:05:11,933 epidemic obesity has made our two-ton steel cars 113 00:05:11,933 --> 00:05:15,756 gain weight twice as fast as we have. 114 00:05:15,756 --> 00:05:19,410 But today, ultralight, ultrastrong materials, 115 00:05:19,410 --> 00:05:21,979 like carbon fiber composites, 116 00:05:21,995 --> 00:05:24,367 can make dramatic weight savings snowball 117 00:05:24,367 --> 00:05:28,282 and can make cars simpler and cheaper to build. 118 00:05:28,282 --> 00:05:30,648 Lighter and more slippery autos 119 00:05:30,648 --> 00:05:32,895 need less force to move them, 120 00:05:32,895 --> 00:05:35,169 so their engines get smaller. 121 00:05:35,169 --> 00:05:38,000 Indeed, that sort of vehicle fitness 122 00:05:38,000 --> 00:05:41,167 then makes electric propulsion affordable 123 00:05:41,167 --> 00:05:44,300 because the batteries or fuel cells 124 00:05:44,300 --> 00:05:47,900 also get smaller and lighter and cheaper. 125 00:05:47,900 --> 00:05:51,800 So sticker prices will ultimately fall to about the same as today, 126 00:05:51,800 --> 00:05:55,321 while the driving cost, even from the start, 127 00:05:55,321 --> 00:05:57,069 is very much lower. 128 00:05:57,069 --> 00:06:01,215 So these innovations together can transform automakers 129 00:06:01,215 --> 00:06:03,577 from wringing tiny savings 130 00:06:03,577 --> 00:06:06,908 out of Victorian engine and seal-stamping technologies 131 00:06:06,908 --> 00:06:09,646 to the steeply falling costs 132 00:06:09,646 --> 00:06:14,746 of three linked innovations that strongly reenforce each other -- 133 00:06:14,746 --> 00:06:18,669 namely ultralight materials, making them into structures 134 00:06:18,669 --> 00:06:21,000 and electric propulsion. 135 00:06:21,000 --> 00:06:25,700 The sales can grow and the prices fall even faster 136 00:06:25,700 --> 00:06:27,408 with temporary feebates, 137 00:06:27,408 --> 00:06:29,662 that is rebates for efficient new autos 138 00:06:29,662 --> 00:06:32,762 paid for by fees on inefficient ones. 139 00:06:32,762 --> 00:06:35,608 And just in the first two years 140 00:06:35,608 --> 00:06:39,056 the biggest of Europe's five feebate programs 141 00:06:39,056 --> 00:06:43,102 has tripled the speed of improving automotive efficiency. 142 00:06:43,102 --> 00:06:46,531 The resulting shift to electric autos 143 00:06:46,531 --> 00:06:48,002 is going to be as game-changing 144 00:06:48,002 --> 00:06:52,200 as shifting from typewriters to the gains in computers. 145 00:06:52,200 --> 00:06:54,300 Of course, computers and electronics 146 00:06:54,300 --> 00:06:56,600 are now America's biggest industry, 147 00:06:56,600 --> 00:06:58,754 while typewriter makers have vanished. 148 00:06:58,754 --> 00:07:00,675 So vehicle fitness 149 00:07:00,675 --> 00:07:04,244 opens a new automotive competitive strategy 150 00:07:04,244 --> 00:07:07,498 that can double the oil savings over the next 40 years, 151 00:07:07,498 --> 00:07:10,375 but then also make electrification affordable, 152 00:07:10,375 --> 00:07:14,359 and that displaces the rest of the oil. 153 00:07:14,359 --> 00:07:17,915 America could lead this next automotive revolution. 154 00:07:17,915 --> 00:07:20,400 Currently the leader is Germany. 155 00:07:20,400 --> 00:07:22,908 Last year, Volkswagen announced 156 00:07:22,908 --> 00:07:25,131 that by next year they'll be producing 157 00:07:25,131 --> 00:07:28,000 this carbon fiber plugin hybrid 158 00:07:28,000 --> 00:07:30,408 getting 230 miles a gallon. 159 00:07:30,408 --> 00:07:32,923 Also last year, BMW announced 160 00:07:32,923 --> 00:07:35,192 this carbon fiber electric car, 161 00:07:35,192 --> 00:07:37,167 they said that its carbon fiber is paid for 162 00:07:37,167 --> 00:07:39,221 by needing fewer batteries. 163 00:07:39,221 --> 00:07:41,752 And they said, "We do not intend to be a typewriter maker." 164 00:07:41,767 --> 00:07:45,275 Audi claimed it's going to beat them both by a year. 165 00:07:45,275 --> 00:07:48,500 Seven years ago, an even faster and cheaper 166 00:07:48,500 --> 00:07:51,092 American manufacturing technology 167 00:07:51,092 --> 00:07:58,536 was used to make this little carbon fiber test part, 168 00:07:58,536 --> 00:08:00,875 which doubles as a carbon cap. 169 00:08:00,875 --> 00:08:02,438 (Laughter) 170 00:08:02,438 --> 00:08:05,500 In one minute -- and you can tell from the sound 171 00:08:05,500 --> 00:08:08,333 how immensely stiff and strong it is. 172 00:08:08,333 --> 00:08:11,825 Don't worry about dropping it, it's tougher than titanium. 173 00:08:11,825 --> 00:08:14,048 Tom Friedman actually whacked it as hard as he could with a sledgehammer 174 00:08:14,048 --> 00:08:15,587 without even scuffing it. 175 00:08:15,587 --> 00:08:17,702 But such manufacturing techniques 176 00:08:17,702 --> 00:08:20,925 can scale to automotive speed and cost 177 00:08:20,925 --> 00:08:22,379 with aerospace performance. 178 00:08:22,379 --> 00:08:25,900 They can save four-fifths of the capital needed to make autos. 179 00:08:25,900 --> 00:08:27,062 They can save lives 180 00:08:27,062 --> 00:08:28,354 because this stuff can absorb 181 00:08:28,354 --> 00:08:31,618 up to 12 times as much crash energy per pound as steel. 182 00:08:31,618 --> 00:08:33,367 If we made all of our autos this way, 183 00:08:33,367 --> 00:08:36,290 it would save oil equivalent to finding 184 00:08:36,290 --> 00:08:39,122 one and a half Saudi Arabias, or half an OPEC, 185 00:08:39,122 --> 00:08:43,554 by drilling in the Detroit formation, a very prospective play. 186 00:08:43,554 --> 00:08:46,254 And all those mega-barrels under Detroit 187 00:08:46,254 --> 00:08:48,767 cost an average of 18 bucks a barrel. 188 00:08:48,767 --> 00:08:50,613 They are all-American, carbon-free 189 00:08:50,613 --> 00:08:52,933 and inexhaustible. 190 00:08:52,933 --> 00:08:55,687 The same physics and the same business logic 191 00:08:55,687 --> 00:08:57,233 also apply to big vehicles. 192 00:08:57,233 --> 00:08:59,925 In the five years ending with 2010, 193 00:08:59,925 --> 00:09:04,500 Walmart saved 60 percent of the fuel per ton-mile 194 00:09:04,500 --> 00:09:05,900 in its giant fleet of heavy trucks 195 00:09:05,900 --> 00:09:07,300 through better logistics and design. 196 00:09:07,300 --> 00:09:10,315 But just the technological savings in heavy trucks 197 00:09:10,315 --> 00:09:12,200 can get to two-thirds. 198 00:09:12,200 --> 00:09:15,487 And combined with triple to quintuple efficiency airplanes, 199 00:09:15,487 --> 00:09:17,208 now on the drawing board, 200 00:09:17,208 --> 00:09:19,454 can save close to a trillion dollars. 201 00:09:19,454 --> 00:09:23,823 Also today's military revolution in energy efficiency 202 00:09:23,823 --> 00:09:26,800 is going to speed up all of these civilian advances 203 00:09:26,800 --> 00:09:29,329 in much the same way that military R&D 204 00:09:29,329 --> 00:09:32,523 has given us the Internet, the Global Positioning System 205 00:09:32,523 --> 00:09:35,592 and the jet engine and microchip industries. 206 00:09:35,592 --> 00:09:39,115 As we design and build vehicles better, 207 00:09:39,115 --> 00:09:41,215 we can also use them smarter 208 00:09:41,215 --> 00:09:43,462 by harnessing four powerful techniques 209 00:09:43,462 --> 00:09:45,454 for eliminating needless driving. 210 00:09:45,454 --> 00:09:48,246 Instead of just seeing the travel grow, 211 00:09:48,246 --> 00:09:50,900 we can use innovative pricing, 212 00:09:50,900 --> 00:09:54,854 charging for road infrastructure by the mile, not by the gallon. 213 00:09:54,854 --> 00:09:58,100 We can use some smart IT to enhance transit 214 00:09:58,100 --> 00:10:01,641 and enable car sharing and ride sharing. 215 00:10:01,641 --> 00:10:05,900 We can allow smart and lucrative growth models 216 00:10:05,900 --> 00:10:10,077 that help people already be near where they want to be, 217 00:10:10,077 --> 00:10:11,590 so they don't need to go somewhere else. 218 00:10:11,590 --> 00:10:13,700 And we can use smart IT 219 00:10:13,700 --> 00:10:16,236 to make traffic free-flowing. 220 00:10:16,252 --> 00:10:19,067 Together, those things can give us the same or better access 221 00:10:19,067 --> 00:10:23,567 with 46 to 84 percent less driving, 222 00:10:23,567 --> 00:10:26,205 saving another 0.4 trillion dollars, 223 00:10:26,205 --> 00:10:31,200 plus 0.3 trillion dollars from using trucks more productively. 224 00:10:31,200 --> 00:10:33,905 So 40 years hence, when you add it all up, 225 00:10:33,905 --> 00:10:36,913 a far more mobile U.S. economy 226 00:10:36,913 --> 00:10:38,992 can use no oil. 227 00:10:38,992 --> 00:10:42,500 Saving or displacing barrels for 25 bucks 228 00:10:42,500 --> 00:10:43,900 rather than buying them for over a hundred, 229 00:10:43,900 --> 00:10:47,675 adds up to a $4 trillion net saving 230 00:10:47,675 --> 00:10:50,682 counting all the hidden costs at zero. 231 00:10:50,682 --> 00:10:53,600 So to get mobility without oil, 232 00:10:53,600 --> 00:10:55,700 to phase out the oil, 233 00:10:55,700 --> 00:10:59,131 we can get efficient and then switch fuels. 234 00:10:59,131 --> 00:11:03,475 Those 125 to 240 mile-per-gallon-equivalent autos 235 00:11:03,475 --> 00:11:07,318 can use any mixture of hydrogen fuel cells, 236 00:11:07,318 --> 00:11:10,429 electricity and advanced biofuels. 237 00:11:10,429 --> 00:11:14,082 The trucks and planes can realistically use 238 00:11:14,082 --> 00:11:16,902 hydrogen or advanced biofuels. 239 00:11:16,902 --> 00:11:18,967 The trucks could even use natural gas. 240 00:11:18,967 --> 00:11:20,967 But no vehicles will need oil. 241 00:11:20,967 --> 00:11:24,052 And the most biofuel we might need, 242 00:11:24,052 --> 00:11:25,795 just three million barrels a day, 243 00:11:25,795 --> 00:11:27,433 can be made two-thirds from waste 244 00:11:27,433 --> 00:11:29,267 without displacing any cropland 245 00:11:29,267 --> 00:11:32,300 and without harming soil or climate. 246 00:11:32,300 --> 00:11:34,315 Our team speeds up these kinds of oil savings 247 00:11:34,315 --> 00:11:37,267 by what we call "institutional acupuncture." 248 00:11:37,267 --> 00:11:38,667 We figure out where the business logic 249 00:11:38,667 --> 00:11:41,136 is congested and not flowing properly, 250 00:11:41,136 --> 00:11:42,948 we stick little needles in it to get it flowing, 251 00:11:42,948 --> 00:11:45,441 working with partners like Ford and Walmart and the Pentagon. 252 00:11:45,441 --> 00:11:48,902 And the long transition is already well under way. 253 00:11:48,902 --> 00:11:53,205 In fact, three years ago mainstream analysts were starting to see peak oil, 254 00:11:53,205 --> 00:11:56,152 not in supply, but in demand. 255 00:11:56,152 --> 00:12:01,264 And Deutsche Bank even said world oil use could peak around 2016. 256 00:12:01,264 --> 00:12:05,925 In other words, oil is getting uncompetitive even at low prices 257 00:12:05,925 --> 00:12:10,018 before it becomes unavailable even at high prices. 258 00:12:10,018 --> 00:12:12,944 But the electrified vehicles 259 00:12:12,944 --> 00:12:15,721 don't need to burden the electricity grid. 260 00:12:15,721 --> 00:12:19,156 Rather, when smart autos exchange electricity and information 261 00:12:19,156 --> 00:12:21,582 through smart buildings with smart grids, 262 00:12:21,582 --> 00:12:24,898 they're adding to the grid valuable flexibility and storage 263 00:12:24,898 --> 00:12:26,748 that help the grid integrate 264 00:12:26,748 --> 00:12:29,595 varying solar and wind power. 265 00:12:29,595 --> 00:12:31,271 So the electrified autos 266 00:12:31,271 --> 00:12:33,895 make the auto and electricity problems 267 00:12:33,895 --> 00:12:36,133 easier to solve together than separately. 268 00:12:36,133 --> 00:12:37,964 And they also converge the oil story 269 00:12:37,964 --> 00:12:40,548 with our second big story, 270 00:12:40,548 --> 00:12:44,308 saving electricity and then making it differently. 271 00:12:44,308 --> 00:12:47,290 And those twin revolutions in electricity 272 00:12:47,290 --> 00:12:50,344 will bring to that sector 273 00:12:50,344 --> 00:12:53,129 more numerous and profound and diverse disruptions 274 00:12:53,129 --> 00:12:54,490 than any other sector, 275 00:12:54,490 --> 00:12:58,705 because we've got 21st century technology and speed colliding head-on 276 00:12:58,705 --> 00:13:03,400 with 20th and 19th century institutions, rules and cultures. 277 00:13:03,400 --> 00:13:06,475 Changing how we make electricity gets easier 278 00:13:06,475 --> 00:13:08,990 if we need less of it. 279 00:13:08,990 --> 00:13:10,652 Most of it now is wasted 280 00:13:10,652 --> 00:13:12,633 and the technologies for saving it 281 00:13:12,633 --> 00:13:15,587 keep improving faster than we're installing them. 282 00:13:15,587 --> 00:13:18,033 So the unbought efficiency resource 283 00:13:18,033 --> 00:13:20,933 keeps getting ever bigger and cheaper. 284 00:13:20,933 --> 00:13:23,995 But as efficiency in buildings and industry 285 00:13:23,995 --> 00:13:25,967 starts to grow faster than the economy, 286 00:13:25,967 --> 00:13:30,390 America's electricity use could actually shrink, 287 00:13:30,390 --> 00:13:33,987 even with the little extra use required 288 00:13:33,987 --> 00:13:35,967 for those efficient electrified autos. 289 00:13:35,967 --> 00:13:40,795 And we can do this just by reasonably accelerating existing trends. 290 00:13:40,795 --> 00:13:43,133 Over the next 40 years, buildings, 291 00:13:43,133 --> 00:13:45,341 which use three-quarters of the electricity, 292 00:13:45,341 --> 00:13:49,175 can triple or quadruple their energy productivity, 293 00:13:49,175 --> 00:13:53,100 saving 1.4 trillion dollars, net present value, 294 00:13:53,100 --> 00:13:56,700 with a 33 percent internal rate of return 295 00:13:56,700 --> 00:13:58,371 or in English, 296 00:13:58,371 --> 00:14:01,567 the savings are worth four times what they cost. 297 00:14:01,567 --> 00:14:03,805 And industry can accelerate too, 298 00:14:03,805 --> 00:14:05,521 doubling its energy productivity 299 00:14:05,521 --> 00:14:08,469 with a 21 percent internal rate of return. 300 00:14:08,469 --> 00:14:10,508 The key is a disruptive innovation 301 00:14:10,508 --> 00:14:13,331 that we call integrative design 302 00:14:13,331 --> 00:14:16,259 that often makes very big energy savings 303 00:14:16,259 --> 00:14:18,736 cost less than small or no savings. 304 00:14:18,736 --> 00:14:21,364 That is, it can give you expanding returns, 305 00:14:21,364 --> 00:14:23,218 not diminishing returns. 306 00:14:23,218 --> 00:14:26,964 That is how our 2010 retrofit 307 00:14:26,964 --> 00:14:30,167 is saving over two-fifths of the energy in the Empire State Building -- 308 00:14:30,167 --> 00:14:34,321 remanufacturing those six and a half thousand windows on site 309 00:14:34,321 --> 00:14:38,633 into super windows that pass light, but reflect heat. 310 00:14:38,633 --> 00:14:41,818 plus better lights and office equipment and such 311 00:14:41,818 --> 00:14:45,433 cut the maximum cooling load by a third. 312 00:14:45,433 --> 00:14:50,500 And then renovating smaller chillers instead of adding bigger ones 313 00:14:50,500 --> 00:14:52,023 saved 17 million dollars of 314 00:14:52,023 --> 00:14:55,400 capital cost, which helped pay for the other improvements 315 00:14:55,400 --> 00:14:59,444 and reduce the payback to just three years. 316 00:14:59,444 --> 00:15:01,667 Integrative design can also increase 317 00:15:01,667 --> 00:15:03,875 energy savings in industry. 318 00:15:03,875 --> 00:15:05,867 Dow's billion-dollar efficiency investment 319 00:15:05,867 --> 00:15:09,167 has already returned nine billion dollars. 320 00:15:09,167 --> 00:15:12,113 But industry as a whole has another half-trillion dollars 321 00:15:12,113 --> 00:15:14,308 of energy still to save. 322 00:15:14,308 --> 00:15:18,867 For example, three-fifths of the world's electricity runs motors. 323 00:15:18,867 --> 00:15:20,936 Half of that runs pumps and fans. 324 00:15:20,936 --> 00:15:23,810 And those can all be made more efficient, 325 00:15:23,810 --> 00:15:25,525 and the motors that turn them 326 00:15:25,525 --> 00:15:29,175 can have their system efficiency roughly doubled 327 00:15:29,175 --> 00:15:33,090 by integrating 35 improvements, paying back in about a year. 328 00:15:33,090 --> 00:15:36,318 But first we ought to be capturing bigger, cheaper savings 329 00:15:36,318 --> 00:15:38,967 that are normally ignored and are not in the textbooks. 330 00:15:38,967 --> 00:15:42,121 For example, pumps, the biggest use of motors, 331 00:15:42,121 --> 00:15:43,938 move liquid through pipes. 332 00:15:43,938 --> 00:15:45,738 But a standard industrial pumping loop 333 00:15:45,738 --> 00:15:50,115 was redesigned to use at least 86 percent less energy, 334 00:15:50,115 --> 00:15:52,054 not by getting better pumps, 335 00:15:52,054 --> 00:15:55,436 but just by replacing long, thin, crooked pipes 336 00:15:55,436 --> 00:15:58,052 with fat, short, straight pipes. 337 00:15:58,052 --> 00:16:01,267 This is not about new technology, 338 00:16:01,267 --> 00:16:03,244 it's just rearranging our metal furniture. 339 00:16:03,244 --> 00:16:05,598 Of course, it also shrinks the pumping equipment 340 00:16:05,598 --> 00:16:07,313 and its capital costs. 341 00:16:07,313 --> 00:16:09,933 So what do such savings mean 342 00:16:09,933 --> 00:16:13,615 for the electricity that is three-fifths used in motors? 343 00:16:13,615 --> 00:16:16,715 Well, from the coal burned at the power plant 344 00:16:16,715 --> 00:16:19,836 through all these compounding losses, 345 00:16:19,836 --> 00:16:22,659 only a tenth of the fuel energy 346 00:16:22,659 --> 00:16:25,659 actually ends up coming out the pipe as flow. 347 00:16:25,659 --> 00:16:29,333 But now let's turn those compounding losses around backwards, 348 00:16:29,333 --> 00:16:34,964 and every unit of flow or friction that we save in the pipe 349 00:16:34,964 --> 00:16:39,108 saves 10 units of fuel cost, pollution 350 00:16:39,108 --> 00:16:41,715 and what Hunter Lovins calls "global weirding" 351 00:16:41,731 --> 00:16:43,133 back at the power plant. 352 00:16:43,133 --> 00:16:44,825 And of course, as you go back upstream, 353 00:16:44,825 --> 00:16:48,125 the components get smaller and therefore cheaper. 354 00:16:48,125 --> 00:16:52,705 Our team has lately found such snowballing energy savings 355 00:16:52,705 --> 00:16:55,938 in more than 30 billion dollars worth of industrial redesigns -- 356 00:16:55,938 --> 00:16:58,667 everything from data centers and chip fabs 357 00:16:58,667 --> 00:17:00,859 to mines and refineries. 358 00:17:00,859 --> 00:17:02,300 Typically our retrofit designs 359 00:17:02,300 --> 00:17:05,254 save about 30 to 60 percent of the energy 360 00:17:05,254 --> 00:17:07,200 and pay back in a few years, 361 00:17:07,200 --> 00:17:11,354 while the new facility designs save 40 to 90-odd percent 362 00:17:11,369 --> 00:17:13,800 with generally lower capital cost. 363 00:17:13,800 --> 00:17:16,864 Now needing less electricity 364 00:17:16,864 --> 00:17:19,179 would ease and speed 365 00:17:19,179 --> 00:17:22,341 the shift to new sources of electricity, chiefly renewables. 366 00:17:22,341 --> 00:17:26,825 China leads their explosive growth and their plummeting cost. 367 00:17:26,825 --> 00:17:30,246 In fact, these solar power module costs 368 00:17:30,246 --> 00:17:32,625 have just fallen off the bottom of the chart. 369 00:17:32,625 --> 00:17:35,695 And Germany now has more solar workers 370 00:17:35,695 --> 00:17:38,333 than America has steel workers. 371 00:17:38,333 --> 00:17:40,179 Already in about 20 states 372 00:17:40,179 --> 00:17:42,533 private installers will come 373 00:17:42,533 --> 00:17:46,018 put those cheap solar cells on your roof with no money down 374 00:17:46,018 --> 00:17:47,887 and beat your utility bill. 375 00:17:47,887 --> 00:17:50,079 Such unregulated products 376 00:17:50,079 --> 00:17:52,933 could ultimately add up to a virtual utility 377 00:17:52,933 --> 00:17:55,887 that bypasses your electric company 378 00:17:55,887 --> 00:17:59,718 just as your cellphone bypassed your wireline phone company. 379 00:17:59,718 --> 00:18:03,136 And this sort of thing gives utility executives the heebee-jeebees 380 00:18:03,136 --> 00:18:05,359 and it gives venture capitalists sweet dreams. 381 00:18:05,359 --> 00:18:08,452 Renewables are no longer a fringe activity. 382 00:18:08,452 --> 00:18:10,929 For each of the past four years 383 00:18:10,929 --> 00:18:13,767 half of the world's new generating capacity 384 00:18:13,767 --> 00:18:15,364 has been renewable, 385 00:18:15,364 --> 00:18:17,056 mainly lately in developing countries. 386 00:18:17,056 --> 00:18:21,348 In 2010, renewables other than big hydro, 387 00:18:21,348 --> 00:18:23,679 particularly wind and solar cells, 388 00:18:23,679 --> 00:18:28,671 got 151 billion dollars of private investment, 389 00:18:28,671 --> 00:18:31,256 and they actually surpassed the total installed capacity 390 00:18:31,256 --> 00:18:32,941 of nuclear power in the world 391 00:18:32,941 --> 00:18:36,400 by adding 60 billion watts in that one year. 392 00:18:36,400 --> 00:18:40,100 That happens to be the same amount of solar cell capacity 393 00:18:40,100 --> 00:18:42,915 that the world can now make every year -- 394 00:18:42,915 --> 00:18:46,262 a number that goes up 60 or 70 percent a year. 395 00:18:46,262 --> 00:18:51,795 In contrast, the net additions of nuclear capacity and coal capacity 396 00:18:51,795 --> 00:18:55,364 and the orders behind those keep fading 397 00:18:55,364 --> 00:18:57,900 because they cost too much and they have too much financial risk. 398 00:18:57,900 --> 00:18:59,300 In fact in this country, 399 00:18:59,300 --> 00:19:01,415 no new nuclear power plant 400 00:19:01,415 --> 00:19:03,933 has been able to raise any private construction capital, 401 00:19:03,933 --> 00:19:08,348 despite seven years of 100-plus percent subsidies. 402 00:19:08,348 --> 00:19:12,352 So how else could we replace the coal-fired power plants? 403 00:19:12,352 --> 00:19:16,121 Well efficiency and gas can displace them all 404 00:19:16,121 --> 00:19:18,805 at just below their operating cost 405 00:19:18,805 --> 00:19:22,559 and, combined with renewables, can displace them more than 23 times 406 00:19:22,559 --> 00:19:24,633 at less than their replacement cost. 407 00:19:24,633 --> 00:19:26,641 But we only need to replace them once. 408 00:19:26,641 --> 00:19:29,329 We're often told though 409 00:19:29,329 --> 00:19:31,710 that only coal and nuclear plants can keep the lights on, 410 00:19:31,710 --> 00:19:32,995 because they're 24/7, 411 00:19:32,995 --> 00:19:35,818 whereas wind and solar power are variable, 412 00:19:35,818 --> 00:19:38,833 and hence supposedly unreliable. 413 00:19:38,833 --> 00:19:42,218 Actually no generator is 24/7. They all break. 414 00:19:42,218 --> 00:19:44,333 And when a big plant goes down, 415 00:19:44,333 --> 00:19:47,125 you lose a thousand megawatts in milliseconds, 416 00:19:47,125 --> 00:19:50,618 often for weeks or months, often without warning. 417 00:19:50,618 --> 00:19:52,615 That is exactly why we've designed the grid 418 00:19:52,615 --> 00:19:56,885 to back up failed plants with working plants. 419 00:19:56,885 --> 00:19:58,615 And in exactly the same way, 420 00:19:58,615 --> 00:20:03,646 the grid can handle wind and solar power's 421 00:20:03,646 --> 00:20:06,195 forecastable variations. 422 00:20:06,195 --> 00:20:09,502 Hourly simulations 423 00:20:09,502 --> 00:20:13,269 show that largely or wholly renewable grids 424 00:20:13,269 --> 00:20:15,046 can deliver highly reliable power 425 00:20:15,046 --> 00:20:16,675 when they're forecasted, 426 00:20:16,675 --> 00:20:18,729 integrated and diversified 427 00:20:18,729 --> 00:20:20,782 by both type and location. 428 00:20:20,782 --> 00:20:25,005 And that's true both for continental areas like the U.S. or Europe 429 00:20:25,005 --> 00:20:29,490 and for smaller areas embedded within a larger grid. 430 00:20:29,490 --> 00:20:31,129 That is how, for example, 431 00:20:31,129 --> 00:20:33,513 four German states in 2010 432 00:20:33,513 --> 00:20:36,110 were 43 to 52 percent wind powered. 433 00:20:36,125 --> 00:20:39,767 Portugal was 45 percent renewable powered, 434 00:20:39,767 --> 00:20:42,092 Denmark 36. 435 00:20:42,092 --> 00:20:45,377 And it's how all of Europe can shift 436 00:20:45,377 --> 00:20:46,662 to renewable electricity. 437 00:20:46,662 --> 00:20:51,387 In America, our aging, dirty and insecure power system 438 00:20:51,387 --> 00:20:54,271 has to be replaced anyway by 2050. 439 00:20:54,271 --> 00:20:55,898 And whatever we replace it with 440 00:20:55,898 --> 00:20:57,336 is going to cost about the same, 441 00:20:57,336 --> 00:21:00,046 about six trillion dollars at present value -- 442 00:21:00,046 --> 00:21:02,254 whether we buy more of what we've got 443 00:21:02,254 --> 00:21:04,367 or new nuclear and so-called clean coal, 444 00:21:04,367 --> 00:21:07,998 or renewables that are more or less centralized. 445 00:21:07,998 --> 00:21:11,267 But those four futures at the same cost 446 00:21:11,267 --> 00:21:13,336 differ profoundly in their risks, 447 00:21:13,336 --> 00:21:15,867 around national security, 448 00:21:15,867 --> 00:21:19,405 fuel, water, finance, technology, 449 00:21:19,405 --> 00:21:20,936 climate and health. 450 00:21:20,936 --> 00:21:23,771 For example, our over-centralized grid 451 00:21:23,771 --> 00:21:27,702 is very vulnerable to cascading 452 00:21:27,702 --> 00:21:30,429 and potentially economy-shattering blackouts 453 00:21:30,429 --> 00:21:33,867 caused by bad space weather or other natural disasters 454 00:21:33,867 --> 00:21:35,813 or a terrorist attack. 455 00:21:35,813 --> 00:21:38,544 But that blackout risk disappears, 456 00:21:38,544 --> 00:21:40,521 and all of the other risks are best managed, 457 00:21:40,536 --> 00:21:42,790 with distributed renewables 458 00:21:42,790 --> 00:21:47,067 organized into local micro-grids that normally interconnect, 459 00:21:47,067 --> 00:21:48,875 but can stand alone at need. 460 00:21:48,875 --> 00:21:50,913 That is, they can disconnect fractally 461 00:21:50,913 --> 00:21:53,767 and then reconnect seamlessly. 462 00:21:53,767 --> 00:21:57,044 That approach is exactly what the Pentagon is adopting 463 00:21:57,044 --> 00:21:58,359 for its own power supply. 464 00:21:58,359 --> 00:22:01,625 They think they need that; how about the rest of us that they're defending? 465 00:22:01,625 --> 00:22:03,310 We want our stuff to work too. 466 00:22:03,325 --> 00:22:06,895 At about the same cost as business as usual, 467 00:22:06,895 --> 00:22:08,900 this would maximize national security, 468 00:22:08,900 --> 00:22:12,902 customer choice, entrepreneurial opportunity 469 00:22:12,902 --> 00:22:14,525 and innovation. 470 00:22:14,525 --> 00:22:20,200 Together, efficient use and diverse dispersed renewable supply 471 00:22:20,200 --> 00:22:23,123 are starting to transform the whole electricity sector. 472 00:22:23,123 --> 00:22:24,754 Traditionally utilities build 473 00:22:24,754 --> 00:22:26,923 a lot of giant coal and nuclear plants 474 00:22:26,923 --> 00:22:28,869 and a bunch of big gas plants 475 00:22:28,869 --> 00:22:29,938 and maybe a little bit of efficiency renewables. 476 00:22:29,938 --> 00:22:32,467 And those utilities were rewarded, 477 00:22:32,467 --> 00:22:34,921 as they still are in 34 states, 478 00:22:34,921 --> 00:22:38,387 for selling you more electricity. 479 00:22:38,387 --> 00:22:41,185 However, especially where regulators 480 00:22:41,185 --> 00:22:44,738 are now instead rewarding cutting your bills, 481 00:22:44,738 --> 00:22:48,521 the investments are shifting radically 482 00:22:48,521 --> 00:22:51,052 toward efficiency, demand response, cogeneration, 483 00:22:51,052 --> 00:22:54,421 renewables and ways to knit them all together reliably 484 00:22:54,421 --> 00:22:55,844 with less transmission 485 00:22:55,844 --> 00:22:58,698 and little or no bulk electricity storage. 486 00:22:58,698 --> 00:23:01,525 So our energy future is not fate, but choice, 487 00:23:01,525 --> 00:23:04,271 and that choice is very flexible. 488 00:23:04,271 --> 00:23:05,871 In 1976, for example, 489 00:23:05,871 --> 00:23:07,679 government and industry insisted 490 00:23:07,695 --> 00:23:10,279 that the amount of energy needed to make a dollar of GDP 491 00:23:10,279 --> 00:23:12,062 could never go down. 492 00:23:12,062 --> 00:23:15,692 And I heretically suggested it could go down several-fold. 493 00:23:15,692 --> 00:23:17,941 Well that's what's actually happened so far. 494 00:23:17,956 --> 00:23:19,271 It's fallen by half. 495 00:23:19,271 --> 00:23:21,762 But with today's much better technologies, 496 00:23:21,762 --> 00:23:24,671 more mature delivery channels and integrative design, 497 00:23:24,671 --> 00:23:28,571 we can do far more and even cheaper. 498 00:23:28,571 --> 00:23:31,079 So to solve the energy problem, 499 00:23:31,079 --> 00:23:33,000 we just needed to enlarge it. 500 00:23:33,000 --> 00:23:36,200 And the results may at first seem incredible, 501 00:23:36,200 --> 00:23:37,977 but as Marshall McLuhan said, 502 00:23:37,977 --> 00:23:40,729 "Only puny secrets need protection. 503 00:23:40,729 --> 00:23:46,813 Big discoveries are protected by public incredulity." 504 00:23:46,813 --> 00:23:50,295 Now combine the electricity and oil revolutions, 505 00:23:50,295 --> 00:23:51,979 both driven by modern efficiency, 506 00:23:51,979 --> 00:23:55,521 and you get the really big story: reinventing fire, 507 00:23:55,521 --> 00:24:00,652 where business enabled and sped by smart policies in mindful markets 508 00:24:00,652 --> 00:24:05,182 can lead the United States completely off oil and coal by 2050, 509 00:24:05,182 --> 00:24:07,502 saving 5 trillion dollars, 510 00:24:07,502 --> 00:24:10,095 growing the economy 2.6-fold, 511 00:24:10,095 --> 00:24:11,738 strengthening out national security, 512 00:24:11,738 --> 00:24:14,723 oh, and by the way, by getting rid of the oil and coal, 513 00:24:14,723 --> 00:24:19,233 reducing the fossil carbon emissions by 82 to 86 percent. 514 00:24:19,233 --> 00:24:22,567 Now if you like any of those outcomes, 515 00:24:22,567 --> 00:24:24,759 you can support reinventing fire 516 00:24:24,759 --> 00:24:26,621 without needing to like all of them 517 00:24:26,621 --> 00:24:30,044 and without needing to agree about which of them is most important. 518 00:24:30,044 --> 00:24:33,121 So focusing on outcomes, not motives, 519 00:24:33,121 --> 00:24:35,677 can turn gridlock and conflict 520 00:24:35,677 --> 00:24:39,979 into a unifying solution to America's energy challenge. 521 00:24:39,979 --> 00:24:43,036 This also turns out to be the best way 522 00:24:43,036 --> 00:24:45,536 to cope with global challenges -- 523 00:24:45,536 --> 00:24:48,115 climate change, nuclear proliferation, 524 00:24:48,115 --> 00:24:50,546 energy insecurity, energy poverty -- 525 00:24:50,546 --> 00:24:54,192 all of which make us less safe. 526 00:24:54,192 --> 00:24:57,879 Now our team at RMI helps smart companies 527 00:24:57,879 --> 00:25:00,948 to get unstuck and speed this journey 528 00:25:00,948 --> 00:25:04,010 via six sectoral initiatives, with some more hatching. 529 00:25:04,010 --> 00:25:06,967 Of course there's still a lot of old thinking out there too. 530 00:25:06,967 --> 00:25:10,144 Former oil man Maurice Strong said, 531 00:25:10,144 --> 00:25:12,090 "Not all the fossils are in the fuel." 532 00:25:12,090 --> 00:25:16,395 But as Edgar Woolard, who used to chair Dupont, reminds us, 533 00:25:16,395 --> 00:25:20,541 "Companies hampered by old thinking won't be a problem 534 00:25:20,541 --> 00:25:26,121 because," he said," they simply won't be around long-term." 535 00:25:26,121 --> 00:25:28,985 I've described not just a once-in-a-civilization 536 00:25:28,985 --> 00:25:30,592 business opportunity, 537 00:25:30,592 --> 00:25:33,015 but one of the most profound transitions 538 00:25:33,015 --> 00:25:35,531 in the history of our species. 539 00:25:35,531 --> 00:25:38,954 We humans are inventing a new fire, 540 00:25:38,954 --> 00:25:40,698 not dug from below, 541 00:25:40,698 --> 00:25:43,605 but flowing from above; 542 00:25:43,605 --> 00:25:46,536 not scarce, but bountiful; 543 00:25:46,536 --> 00:25:48,236 not local, but everywhere; 544 00:25:48,236 --> 00:25:50,867 not transient, but permanent; 545 00:25:50,867 --> 00:25:53,767 not costly, but free. 546 00:25:53,767 --> 00:25:57,167 And but for a little transitional tail of natural gas 547 00:25:57,167 --> 00:26:00,729 and a bit of biofuel grown in ways that sustain and endure, 548 00:26:00,729 --> 00:26:04,438 this new fire is flameless. 549 00:26:04,438 --> 00:26:08,502 Efficiently used, it really can do our work 550 00:26:08,502 --> 00:26:11,356 without working our undoing. 551 00:26:11,356 --> 00:26:16,238 Each of you owns a piece of that $5 trillion prize. 552 00:26:16,238 --> 00:26:18,492 And our new book "Reinventing Fire" 553 00:26:18,492 --> 00:26:20,877 describes how you can capture it. 554 00:26:20,877 --> 00:26:23,146 So with the conversation just begun 555 00:26:23,146 --> 00:26:25,031 at ReinventingFire.com, 556 00:26:25,031 --> 00:26:27,162 let me invite you each 557 00:26:27,162 --> 00:26:31,000 to engage with us and with each other, with everyone around you, 558 00:26:31,000 --> 00:26:33,792 to help make the world richer, fairer, 559 00:26:33,792 --> 00:26:36,400 cooler and safer 560 00:26:36,400 --> 00:26:39,208 by together reinventing fire. 561 00:26:39,208 --> 00:26:41,067 Thank you. 562 00:26:41,067 --> 00:26:42,467 (Applause)