1 99:59:59,999 --> 99:59:59,999 America's public energy conversation 2 99:59:59,999 --> 99:59:59,999 boils down to this question: 3 99:59:59,999 --> 99:59:59,999 Would you rather die of A.) oil wars, 4 99:59:59,999 --> 99:59:59,999 or B.) climate change, 5 99:59:59,999 --> 99:59:59,999 or C.) nuclear holocaust, 6 99:59:59,999 --> 99:59:59,999 or D.) all of the above? 7 99:59:59,999 --> 99:59:59,999 Oh, I missed one: or E.) none of the above? 8 99:59:59,999 --> 99:59:59,999 That's the one we're not normally offered. 9 99:59:59,999 --> 99:59:59,999 What if we could make energy do our work 10 99:59:59,999 --> 99:59:59,999 without working out undoing? 11 99:59:59,999 --> 99:59:59,999 Could we have fuel without fear? 12 99:59:59,999 --> 99:59:59,999 Could we reinvent fire? 13 99:59:59,999 --> 99:59:59,999 You see, fire made us human; 14 99:59:59,999 --> 99:59:59,999 fossil fuels made us modern. 15 99:59:59,999 --> 99:59:59,999 But now we need a new fire 16 99:59:59,999 --> 99:59:59,999 that makes us safe, secure, healthy and durable. 17 99:59:59,999 --> 99:59:59,999 Let's see how. 18 99:59:59,999 --> 99:59:59,999 Four-fifths of the world's energy 19 99:59:59,999 --> 99:59:59,999 still comes from burning each year 20 99:59:59,999 --> 99:59:59,999 four cubic miles of the rotten remains 21 99:59:59,999 --> 99:59:59,999 of primeval swamp goo. 22 99:59:59,999 --> 99:59:59,999 Those fossil fuels 23 99:59:59,999 --> 99:59:59,999 have built our civilization. 24 99:59:59,999 --> 99:59:59,999 They've created our wealth. 25 99:59:59,999 --> 99:59:59,999 They've enriched the lives of billions. 26 99:59:59,999 --> 99:59:59,999 But they also have rising costs 27 99:59:59,999 --> 99:59:59,999 to our security, economy, health and environment 28 99:59:59,999 --> 99:59:59,999 that are starting to erode, if not outweigh their benefits. 29 99:59:59,999 --> 99:59:59,999 So we need a new fire. 30 99:59:59,999 --> 99:59:59,999 And switching from the old fire to the new fire 31 99:59:59,999 --> 99:59:59,999 means changing two big stories about oil and electricity, 32 99:59:59,999 --> 99:59:59,999 each of which puts two-fifths of the fossil carbon in the air. 33 99:59:59,999 --> 99:59:59,999 But they're really quite distinct. 34 99:59:59,999 --> 99:59:59,999 Less than one percent of our electricity is made from oil -- 35 99:59:59,999 --> 99:59:59,999 although almost half is made from coal. 36 99:59:59,999 --> 99:59:59,999 Their uses are quite concentrated. 37 99:59:59,999 --> 99:59:59,999 Three-fourths of our oil fuel is transportation. 38 99:59:59,999 --> 99:59:59,999 Three-fourths of our electricity powers buildings. 39 99:59:59,999 --> 99:59:59,999 And the rest of both runs factories. 40 99:59:59,999 --> 99:59:59,999 So very efficient vehicles, buildings and factories 41 99:59:59,999 --> 99:59:59,999 save oil and coal, 42 99:59:59,999 --> 99:59:59,999 and also natural gas that can displace both of them. 43 99:59:59,999 --> 99:59:59,999 But today's energy system is not just inefficient, 44 99:59:59,999 --> 99:59:59,999 it is also disconnected, 45 99:59:59,999 --> 99:59:59,999 aging, dirty and insecure. 46 99:59:59,999 --> 99:59:59,999 So it needs refurbishment. 47 99:59:59,999 --> 99:59:59,999 By 2050 though, it could become efficient, 48 99:59:59,999 --> 99:59:59,999 connected and distributed 49 99:59:59,999 --> 99:59:59,999 with elegantly frugal 50 99:59:59,999 --> 99:59:59,999 autos, factories and buildings 51 99:59:59,999 --> 99:59:59,999 all relying on a modern, secure 52 99:59:59,999 --> 99:59:59,999 and resilient electricity system. 53 99:59:59,999 --> 99:59:59,999 We can eliminate our addiction to oil and coal by 2050 54 99:59:59,999 --> 99:59:59,999 and use one-third less natural gas 55 99:59:59,999 --> 99:59:59,999 while switching to efficient use 56 99:59:59,999 --> 99:59:59,999 and renewable supply. 57 99:59:59,999 --> 99:59:59,999 This could cost, by 2050, 58 99:59:59,999 --> 99:59:59,999 five trillion dollars less in net present value, 59 99:59:59,999 --> 99:59:59,999 that is expressed as a lump sum today, 60 99:59:59,999 --> 99:59:59,999 than business as usual -- 61 99:59:59,999 --> 99:59:59,999 assuming that carbon emissions 62 99:59:59,999 --> 99:59:59,999 and all other hidden or external costs are worth zero -- 63 99:59:59,999 --> 99:59:59,999 a conservatively low estimate. 64 99:59:59,999 --> 99:59:59,999 Yet this cheaper energy system 65 99:59:59,999 --> 99:59:59,999 could support 158 percent bigger U.S. economy 66 99:59:59,999 --> 99:59:59,999 all without needing oil or coal, 67 99:59:59,999 --> 99:59:59,999 or for that matter nuclear energy. 68 99:59:59,999 --> 99:59:59,999 Moreover, this transition needs no new inventions 69 99:59:59,999 --> 99:59:59,999 and no acts of Congress 70 99:59:59,999 --> 99:59:59,999 and no new federal taxes, mandated subsidies or laws 71 99:59:59,999 --> 99:59:59,999 and running Washington gridlock. 72 99:59:59,999 --> 99:59:59,999 Let me say that again. 73 99:59:59,999 --> 99:59:59,999 I'm going to tell you how to get the United States 74 99:59:59,999 --> 99:59:59,999 completely off oil and coal, five trillion dollars cheaper 75 99:59:59,999 --> 99:59:59,999 with no act of Congress 76 99:59:59,999 --> 99:59:59,999 led by business for profit. 77 99:59:59,999 --> 99:59:59,999 In other words, we're going to use our most effective institutions -- 78 99:59:59,999 --> 99:59:59,999 private enterprise co-evolving with civil society 79 99:59:59,999 --> 99:59:59,999 and sped by military innovation 80 99:59:59,999 --> 99:59:59,999 to go around our least effective institutions. 81 99:59:59,999 --> 99:59:59,999 And whether you care most 82 99:59:59,999 --> 99:59:59,999 about profits and jobs and competitive advantage 83 99:59:59,999 --> 99:59:59,999 or national security, or environmental stewardship 84 99:59:59,999 --> 99:59:59,999 and climate protection and public health, 85 99:59:59,999 --> 99:59:59,999 reinventing fire makes sense and makes money. 86 99:59:59,999 --> 99:59:59,999 General Eisenhower reputedly said 87 99:59:59,999 --> 99:59:59,999 that enlarging the boundaries of a tough problem 88 99:59:59,999 --> 99:59:59,999 makes it soluble by encompassing more options and more synergies. 89 99:59:59,999 --> 99:59:59,999 So in reinventing fire, 90 99:59:59,999 --> 99:59:59,999 we integrated all four sectors that use energy -- 91 99:59:59,999 --> 99:59:59,999 transportation, buildings, industry and electricity -- 92 99:59:59,999 --> 99:59:59,999 and we integrated four kinds of innovation, 93 99:59:59,999 --> 99:59:59,999 not just technology and policy, 94 99:59:59,999 --> 99:59:59,999 but also design and business strategy. 95 99:59:59,999 --> 99:59:59,999 Those combination yield 96 99:59:59,999 --> 99:59:59,999 very much more than the sum of the parts, 97 99:59:59,999 --> 99:59:59,999 especially in creating deeply disruptive business opportunities. 98 99:59:59,999 --> 99:59:59,999 Oil costs our economy two billion dollars a day, 99 99:59:59,999 --> 99:59:59,999 plus another four billion dollars a day 100 99:59:59,999 --> 99:59:59,999 in hidden economic and military costs, 101 99:59:59,999 --> 99:59:59,999 raising its total cost to over a sixth of GDP. 102 99:59:59,999 --> 99:59:59,999 Our mobility fuel goes three-fifths to automobiles. 103 99:59:59,999 --> 99:59:59,999 So let's start by making autos oil free. 104 99:59:59,999 --> 99:59:59,999 Two-thirds of the energy it takes to move a typical car 105 99:59:59,999 --> 99:59:59,999 is caused by its weight. 106 99:59:59,999 --> 99:59:59,999 And every unit of energy you save at the wheels, 107 99:59:59,999 --> 99:59:59,999 by taking out weight or drag, 108 99:59:59,999 --> 99:59:59,999 saves seven units in the tank, 109 99:59:59,999 --> 99:59:59,999 because you don't have to waste six units 110 99:59:59,999 --> 99:59:59,999 getting the energy to the wheels. 111 99:59:59,999 --> 99:59:59,999 Unfortunately, of the past quarter century, 112 99:59:59,999 --> 99:59:59,999 epidemic obesity has made our two-ton steel cars 113 99:59:59,999 --> 99:59:59,999 gain weight twice as fast as we have. 114 99:59:59,999 --> 99:59:59,999 But today, ultralight, ultrastrong materials, 115 99:59:59,999 --> 99:59:59,999 like carbon fiber composites, 116 99:59:59,999 --> 99:59:59,999 can make dramatic weight-saving snowball 117 99:59:59,999 --> 99:59:59,999 and can make cars simpler and cheaper to build. 118 99:59:59,999 --> 99:59:59,999 Lighter and more slippery autos 119 99:59:59,999 --> 99:59:59,999 need less force to move them, 120 99:59:59,999 --> 99:59:59,999 so their engines get smaller. 121 99:59:59,999 --> 99:59:59,999 Indeed, that sort of vehicle fitness 122 99:59:59,999 --> 99:59:59,999 then makes electric propulsion affordable 123 99:59:59,999 --> 99:59:59,999 because the batteries fuel cells 124 99:59:59,999 --> 99:59:59,999 also get smaller and lighter and cheaper. 125 99:59:59,999 --> 99:59:59,999 So sticker prices will ultimately fall to about the same as today, 126 99:59:59,999 --> 99:59:59,999 while the driving cost, even from the start, 127 99:59:59,999 --> 99:59:59,999 is very much lower. 128 99:59:59,999 --> 99:59:59,999 So these innovations together can transform automakers 129 99:59:59,999 --> 99:59:59,999 from wringing tiny savings 130 99:59:59,999 --> 99:59:59,999 out of Victorian engine and seal-stamping technologies 131 99:59:59,999 --> 99:59:59,999 to the steeply falling costs 132 99:59:59,999 --> 99:59:59,999 of three linked innovations that strongly reenforce each other -- 133 99:59:59,999 --> 99:59:59,999 namely ultralight materials, making them into structures 134 99:59:59,999 --> 99:59:59,999 and electric propulsion. 135 99:59:59,999 --> 99:59:59,999 The sales can grow and the prices fall even faster 136 99:59:59,999 --> 99:59:59,999 with temporary feebates, 137 99:59:59,999 --> 99:59:59,999 that is rebates for efficient new autos 138 99:59:59,999 --> 99:59:59,999 paid for by fees on inefficient ones. 139 99:59:59,999 --> 99:59:59,999 And just in the first two years 140 99:59:59,999 --> 99:59:59,999 the biggest of Europe's five feebate programs 141 99:59:59,999 --> 99:59:59,999 has tripled the speed of improving automotive efficiency. 142 99:59:59,999 --> 99:59:59,999 The resulting shift to electric autos 143 99:59:59,999 --> 99:59:59,999 is going to be as game-changing 144 99:59:59,999 --> 99:59:59,999 as shifting from typewriters to the gains in computers. 145 99:59:59,999 --> 99:59:59,999 Of course, computers and electronics 146 99:59:59,999 --> 99:59:59,999 are now America's biggest industry, 147 99:59:59,999 --> 99:59:59,999 while typewriter makers have vanished. 148 99:59:59,999 --> 99:59:59,999 So vehicle fitness 149 99:59:59,999 --> 99:59:59,999 opens a new automotive competitive strategy 150 99:59:59,999 --> 99:59:59,999 that can double the oil savings over the next 40 years, 151 99:59:59,999 --> 99:59:59,999 but then also make electrication, 152 99:59:59,999 --> 99:59:59,999 and that displaces the rest of the oil. 153 99:59:59,999 --> 99:59:59,999 America could lead this next automotive revolution. 154 99:59:59,999 --> 99:59:59,999 Currently the leader is Germany. 155 99:59:59,999 --> 99:59:59,999 Last year, Volkswagen announced 156 99:59:59,999 --> 99:59:59,999 that by next year they'll be producing 157 99:59:59,999 --> 99:59:59,999 this carbon fiber plugin hybrid 158 99:59:59,999 --> 99:59:59,999 getting 230 miles a gallon. 159 99:59:59,999 --> 99:59:59,999 Also last year, BMW announced 160 99:59:59,999 --> 99:59:59,999 this carbon fiber electric car, 161 99:59:59,999 --> 99:59:59,999 they said that its carbon fiber is paid for 162 99:59:59,999 --> 99:59:59,999 by needing fewer batteries. 163 99:59:59,999 --> 99:59:59,999 And they said, "We do not intend to be a typewriter maker." 164 99:59:59,999 --> 99:59:59,999 Audi claimed it's going to beat them both by a year. 165 99:59:59,999 --> 99:59:59,999 Seven years ago, an even faster and cheaper 166 99:59:59,999 --> 99:59:59,999 American manufacturing technology 167 99:59:59,999 --> 99:59:59,999 was used to make this little carbon fiber test part, 168 99:59:59,999 --> 99:59:59,999 which doubles as a carbon cap. 169 99:59:59,999 --> 99:59:59,999 (Laughter) 170 99:59:59,999 --> 99:59:59,999 In one minute -- and you can tell from the sound 171 99:59:59,999 --> 99:59:59,999 how immensely still and strong it is. 172 99:59:59,999 --> 99:59:59,999 Don't worry about dropping it, it's tougher than titanium. 173 99:59:59,999 --> 99:59:59,999 Tom Friedman actually whacked it as hard as he could with a sledgehammer 174 99:59:59,999 --> 99:59:59,999 without even scuffing it. 175 99:59:59,999 --> 99:59:59,999 But such manufacturing techniques 176 99:59:59,999 --> 99:59:59,999 can scale to automotive speed and cost 177 99:59:59,999 --> 99:59:59,999 with aerospace performance. 178 99:59:59,999 --> 99:59:59,999 They can save four-fifths of the capital needed to make autos. 179 99:59:59,999 --> 99:59:59,999 They can save lives 180 99:59:59,999 --> 99:59:59,999 because this stuff can absorb 181 99:59:59,999 --> 99:59:59,999 up to 12 times as much crash energy per pound as steel. 182 99:59:59,999 --> 99:59:59,999 If we made all of our autos this way, 183 99:59:59,999 --> 99:59:59,999 it would save oil equivalent to finding 184 99:59:59,999 --> 99:59:59,999 one and a half Saudi Arabias, or half an OPEC, 185 99:59:59,999 --> 99:59:59,999 by drilling in the Detroit formation a very prospective play. 186 99:59:59,999 --> 99:59:59,999 And all those mega-barrels under Detroit 187 99:59:59,999 --> 99:59:59,999 cost an average of 18 bucks a barrel. 188 99:59:59,999 --> 99:59:59,999 They are all-American, carbon-free 189 99:59:59,999 --> 99:59:59,999 and inexhaustible. 190 99:59:59,999 --> 99:59:59,999 The same physics and the same business logic 191 99:59:59,999 --> 99:59:59,999 also apply to big vehicles. 192 99:59:59,999 --> 99:59:59,999 In the five years ending with 2010, 193 99:59:59,999 --> 99:59:59,999 Walmart saved 60 percent of the fuel-per-ton-mile 194 99:59:59,999 --> 99:59:59,999 in its giant fleet of heavy trucks 195 99:59:59,999 --> 99:59:59,999 through better logistics and design. 196 99:59:59,999 --> 99:59:59,999 But just the technological savings in heavy trucks 197 99:59:59,999 --> 99:59:59,999 can get two-thirds. 198 99:59:59,999 --> 99:59:59,999 And combined with triple to quintuple efficiency airplanes, 199 99:59:59,999 --> 99:59:59,999 now on the drawing board, 200 99:59:59,999 --> 99:59:59,999 can save close to a trillion dollars. 201 99:59:59,999 --> 99:59:59,999 Also today's military revolution in energy efficiency 202 99:59:59,999 --> 99:59:59,999 is going to speed up all of these civilian advances 203 99:59:59,999 --> 99:59:59,999 in much the same way that military R&D 204 99:59:59,999 --> 99:59:59,999 has given us the internet, the Global Positioning System 205 99:59:59,999 --> 99:59:59,999 and the jet engine and microchip industries. 206 99:59:59,999 --> 99:59:59,999 As we design and build vehicles better, 207 99:59:59,999 --> 99:59:59,999 we can also use them smarter 208 99:59:59,999 --> 99:59:59,999 by harnessing four powerful techniques 209 99:59:59,999 --> 99:59:59,999 for eliminating needless driving. 210 99:59:59,999 --> 99:59:59,999 Instead of just seeing the travel grow, 211 99:59:59,999 --> 99:59:59,999 we can use innovative pricing, 212 99:59:59,999 --> 99:59:59,999 charging for road infrastructure by the mile, not by the gallon. 213 99:59:59,999 --> 99:59:59,999 We can use some smart I.T. to enhance transit 214 99:59:59,999 --> 99:59:59,999 and enable car sharing and ride sharing. 215 99:59:59,999 --> 99:59:59,999 We can allow smart and lucrative growth models 216 99:59:59,999 --> 99:59:59,999 that help people already be near where they want to be, 217 99:59:59,999 --> 99:59:59,999 so they don't need to go somewhere else. 218 99:59:59,999 --> 99:59:59,999 And we can use smart I.T. 219 99:59:59,999 --> 99:59:59,999 to make traffic free-flowing. 220 99:59:59,999 --> 99:59:59,999 Together, those things can give us the same or better access 221 99:59:59,999 --> 99:59:59,999 with 46 to 84 percent less driving, 222 99:59:59,999 --> 99:59:59,999 saving another 0.4 trillion dollars, 223 99:59:59,999 --> 99:59:59,999 plus 0.3 trillion dollars from using trucks more productively. 224 99:59:59,999 --> 99:59:59,999 So 40 years hence, when you add it all up, 225 99:59:59,999 --> 99:59:59,999 a far more mobile U.S. economy 226 99:59:59,999 --> 99:59:59,999 can use no oil. 227 99:59:59,999 --> 99:59:59,999 Saving or displacing barrels for 25 bucks 228 99:59:59,999 --> 99:59:59,999 rather than buying them for over a hundred, 229 99:59:59,999 --> 99:59:59,999 adds up to over a trillion-dollar net saving 230 99:59:59,999 --> 99:59:59,999 counting all the hidden costs at zero. 231 99:59:59,999 --> 99:59:59,999 So to get mobility without oil, 232 99:59:59,999 --> 99:59:59,999 to phase out the oil, 233 99:59:59,999 --> 99:59:59,999 we can get it efficient and then switch fuels. 234 99:59:59,999 --> 99:59:59,999 Those 125 to 240 mile per gallon equivalent autos 235 99:59:59,999 --> 99:59:59,999 can use any mixture of hydrogen fuel cells, 236 99:59:59,999 --> 99:59:59,999 electricity and advanced biofuels. 237 99:59:59,999 --> 99:59:59,999 The trucks and planes can realistically use 238 99:59:59,999 --> 99:59:59,999 hydrogen or advanced biofuels. 239 99:59:59,999 --> 99:59:59,999 The trucks could even use natural gas. 240 99:59:59,999 --> 99:59:59,999 But no vehicles will need oil. 241 99:59:59,999 --> 99:59:59,999 And the most biofuel we might need, 242 99:59:59,999 --> 99:59:59,999 just three million barrels a day, 243 99:59:59,999 --> 99:59:59,999 can be made two-thirds from waste 244 99:59:59,999 --> 99:59:59,999 without displacing any cropland 245 99:59:59,999 --> 99:59:59,999 and without harming soil or climate. 246 99:59:59,999 --> 99:59:59,999 Our team speeds up these kinds of oil savings 247 99:59:59,999 --> 99:59:59,999 by what we call "institutional acupuncture." 248 99:59:59,999 --> 99:59:59,999 We figure out where the business logic 249 99:59:59,999 --> 99:59:59,999 is congested and not flowing properly, 250 99:59:59,999 --> 99:59:59,999 we stick little needles in it to get it flowing, 251 99:59:59,999 --> 99:59:59,999 working with partners like Ford and Walmart and the Pentagon. 252 99:59:59,999 --> 99:59:59,999 And the long transition is already well under way. 253 99:59:59,999 --> 99:59:59,999 In fact, three years ago mainstream analysts were starting to see peak oil, 254 99:59:59,999 --> 99:59:59,999 not in supply, but in demand. 255 99:59:59,999 --> 99:59:59,999 And Deutsche Bank even world oil use could peak around 2016. 256 99:59:59,999 --> 99:59:59,999 In other words, oil is getting uncompetitive even at low prices 257 99:59:59,999 --> 99:59:59,999 before it becomes unavailable even at high prices. 258 99:59:59,999 --> 99:59:59,999 But the electrified vehicles 259 99:59:59,999 --> 99:59:59,999 don't need to burden the electricity grid. 260 99:59:59,999 --> 99:59:59,999 Rather, when smart autos exchange electricity and information 261 99:59:59,999 --> 99:59:59,999 through smart buildings with smart grids, 262 99:59:59,999 --> 99:59:59,999 they're adding to the grid valuable flexibility and storage 263 99:59:59,999 --> 99:59:59,999 that help the grid integrate 264 99:59:59,999 --> 99:59:59,999 varying solar and wind power. 265 99:59:59,999 --> 99:59:59,999 So the electrified autos 266 99:59:59,999 --> 99:59:59,999 make the auto and electricity problems 267 99:59:59,999 --> 99:59:59,999 easier to solve together than separately. 268 99:59:59,999 --> 99:59:59,999 And they also converge the oil story 269 99:59:59,999 --> 99:59:59,999 with our second big story, 270 99:59:59,999 --> 99:59:59,999 saving electricity and then making it differently. 271 99:59:59,999 --> 99:59:59,999 And those twin revolutions in electricity 272 99:59:59,999 --> 99:59:59,999 will bring to that sector 273 99:59:59,999 --> 99:59:59,999 more numerous and profound and diverse disruptions 274 99:59:59,999 --> 99:59:59,999 than any other sector, 275 99:59:59,999 --> 99:59:59,999 because we've got 21st century technology and speed colliding head-on 276 99:59:59,999 --> 99:59:59,999 with 20th and 19th century institutions, rules and cultures. 277 99:59:59,999 --> 99:59:59,999 Changing how we make electricity gets easier 278 99:59:59,999 --> 99:59:59,999 if we need less of it. 279 99:59:59,999 --> 99:59:59,999 Most of it now is wasted 280 99:59:59,999 --> 99:59:59,999 and the technologies for saving it 281 99:59:59,999 --> 99:59:59,999 keep improving faster than we're installing them. 282 99:59:59,999 --> 99:59:59,999 So the unbought efficiency resource 283 99:59:59,999 --> 99:59:59,999 keeps getting ever bigger and cheaper. 284 99:59:59,999 --> 99:59:59,999 But as efficiency in buildings and industry 285 99:59:59,999 --> 99:59:59,999 starts to grow faster than the economy, 286 99:59:59,999 --> 99:59:59,999 Americans' electricity use could actually shrink, 287 99:59:59,999 --> 99:59:59,999 even with the little extra use required 288 99:59:59,999 --> 99:59:59,999 for the efficient electrified autos. 289 99:59:59,999 --> 99:59:59,999 And we can do this just by reasonably accelerating existing trends. 290 99:59:59,999 --> 99:59:59,999 Over the next 40 years, buildings, 291 99:59:59,999 --> 99:59:59,999 which use three-quarters of the electricity, 292 99:59:59,999 --> 99:59:59,999 can triple or quadruple their energy productivity, 293 99:59:59,999 --> 99:59:59,999 saving 1.4 trillion dollars, net present value, 294 99:59:59,999 --> 99:59:59,999 with a 33 percent internal rate return 295 99:59:59,999 --> 99:59:59,999 or in English, 296 99:59:59,999 --> 99:59:59,999 the savings are worth four times of what they cost. 297 99:59:59,999 --> 99:59:59,999 And industry can accelerate too, 298 99:59:59,999 --> 99:59:59,999 doubling its energy productivity 299 99:59:59,999 --> 99:59:59,999 with a 21 percent internal rate of return. 300 99:59:59,999 --> 99:59:59,999 The key is a disruptive innovation 301 99:59:59,999 --> 99:59:59,999 that we call integrative design 302 99:59:59,999 --> 99:59:59,999 that often makes very big energy savings 303 99:59:59,999 --> 99:59:59,999 cost less than small or no savings. 304 99:59:59,999 --> 99:59:59,999 That is, it can give you expanding returns, 305 99:59:59,999 --> 99:59:59,999 not diminishing returns. 306 99:59:59,999 --> 99:59:59,999 That is how our 2010 retrofit 307 99:59:59,999 --> 99:59:59,999 is saving over two-fifths of the energy in the Empire State Building -- 308 99:59:59,999 --> 99:59:59,999 remanufacturing those six and a half thousand windows on site 309 99:59:59,999 --> 99:59:59,999 into super windows that pass light, but reflect heat. 310 99:59:59,999 --> 99:59:59,999 plus better lights and office equipment and such 311 99:59:59,999 --> 99:59:59,999 cut the maximum cooling load by a third. 312 99:59:59,999 --> 99:59:59,999 And then renovating smaller chillers instead of adding bigger ones 313 99:59:59,999 --> 99:59:59,999 saved 17 million dollars -- 314 99:59:59,999 --> 99:59:59,999 a capital cost which helped pay for the other improvements 315 99:59:59,999 --> 99:59:59,999 and reduce the payback to just three years. 316 99:59:59,999 --> 99:59:59,999 Integrative design can also increase 317 99:59:59,999 --> 99:59:59,999 energy savings in industry. 318 99:59:59,999 --> 99:59:59,999 Dow's billion-dollar efficiency investment 319 99:59:59,999 --> 99:59:59,999 has already returned nine billion dollars. 320 99:59:59,999 --> 99:59:59,999 But industry as a whole has another half-trillion dollars 321 99:59:59,999 --> 99:59:59,999 of energy still to save. 322 99:59:59,999 --> 99:59:59,999 For example, three-fifths of the world's electricity runs motors. 323 99:59:59,999 --> 99:59:59,999 Half of that runs pumps and fans. 324 99:59:59,999 --> 99:59:59,999 And those can all be made more efficient, 325 99:59:59,999 --> 99:59:59,999 and the motors that turn them 326 99:59:59,999 --> 99:59:59,999 can have their system efficiency roughly doubled 327 99:59:59,999 --> 99:59:59,999 by integrating 35 improvements, paying back in about a year. 328 99:59:59,999 --> 99:59:59,999 But first we ought to be capturing bigger, cheaper savings 329 99:59:59,999 --> 99:59:59,999 that are normally ignored and that are not in the textbooks. 330 99:59:59,999 --> 99:59:59,999 For example, pumps, the biggest use of motors, 331 99:59:59,999 --> 99:59:59,999 move liquid through pipes. 332 99:59:59,999 --> 99:59:59,999 But a standard industrial pumping loop 333 99:59:59,999 --> 99:59:59,999 was redesigned to use at least 86 percent less energy, 334 99:59:59,999 --> 99:59:59,999 not by getting better pumps, 335 99:59:59,999 --> 99:59:59,999 but just by replacing long, thin, crooked pipes 336 99:59:59,999 --> 99:59:59,999 with fat, short, straight pipes. 337 99:59:59,999 --> 99:59:59,999 This is not about new technology, 338 99:59:59,999 --> 99:59:59,999 it's just rearranging our metal furniture. 339 99:59:59,999 --> 99:59:59,999 Of course, it also shrinks the pumping equipment 340 99:59:59,999 --> 99:59:59,999 and its capital costs. 341 99:59:59,999 --> 99:59:59,999 So what do such savings mean 342 99:59:59,999 --> 99:59:59,999 for the electricity that is three-fifths used in motors? 343 99:59:59,999 --> 99:59:59,999 Well, from the coal burned at the power plant 344 99:59:59,999 --> 99:59:59,999 through all these compounding losses, 345 99:59:59,999 --> 99:59:59,999 only a tenth of the fuel energy 346 99:59:59,999 --> 99:59:59,999 actually ends up coming out the pipe as flow. 347 99:59:59,999 --> 99:59:59,999 But now let's turn those compounding losses around backwards, 348 99:59:59,999 --> 99:59:59,999 and every unit of flow or friction that we save in the pipe 349 99:59:59,999 --> 99:59:59,999 saves 10 units of fuel cost, pollution 350 99:59:59,999 --> 99:59:59,999 and what Hunter Lovins calls "global weirding" 351 99:59:59,999 --> 99:59:59,999 back at the power plant. 352 99:59:59,999 --> 99:59:59,999 And of course, as you go back upstream, 353 99:59:59,999 --> 99:59:59,999 the components get smaller and therefore cheaper. 354 99:59:59,999 --> 99:59:59,999 Our team has lately found such snowballing energy savings 355 99:59:59,999 --> 99:59:59,999 in more than 30 billion dollars-worth of industrial redisigns -- 356 99:59:59,999 --> 99:59:59,999 everything from data centers and chip fabs 357 99:59:59,999 --> 99:59:59,999 to mines and refineries. 358 99:59:59,999 --> 99:59:59,999 Typically are retrofit designs 359 99:59:59,999 --> 99:59:59,999 save about 30 to 60 percent of the energy 360 99:59:59,999 --> 99:59:59,999 and pay back in a few years, 361 99:59:59,999 --> 99:59:59,999 while the new facility designs save 40 to 95-odd percent 362 99:59:59,999 --> 99:59:59,999 with generally lower capital cost. 363 99:59:59,999 --> 99:59:59,999 Now needing less electricity 364 99:59:59,999 --> 99:59:59,999 would ease and speed 365 99:59:59,999 --> 99:59:59,999 the shift to new sources of electricity, chiefly renewables. 366 99:59:59,999 --> 99:59:59,999 China leads their explosive growth and their plummeting cost. 367 99:59:59,999 --> 99:59:59,999 In fact, these solar powered module costs 368 99:59:59,999 --> 99:59:59,999 have just fallen off the bottom of the chart. 369 99:59:59,999 --> 99:59:59,999 And Germany now has more solar workers 370 99:59:59,999 --> 99:59:59,999 than America has steel workers. 371 99:59:59,999 --> 99:59:59,999 Already in about 20 states 372 99:59:59,999 --> 99:59:59,999 private installers will come 373 99:59:59,999 --> 99:59:59,999 put those cheap solar cells on your roof with no money down 374 99:59:59,999 --> 99:59:59,999 and beat your utility bill. 375 99:59:59,999 --> 99:59:59,999 Such unregulated products 376 99:59:59,999 --> 99:59:59,999 could ultimately add up to a virtual utility 377 99:59:59,999 --> 99:59:59,999 that bypasses your electric company 378 99:59:59,999 --> 99:59:59,999 just as your cellphone bypassed your wireline phone company.