[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:01.26,0:00:03.78,Default,,0000,0000,0000,,Five years ago, I experienced a bit
Dialogue: 0,0:00:03.78,0:00:07.12,Default,,0000,0000,0000,,of what it must have been like to be Alice in Wonderland.
Dialogue: 0,0:00:07.12,0:00:09.78,Default,,0000,0000,0000,,Penn State asked me, a communications teacher,
Dialogue: 0,0:00:09.78,0:00:13.12,Default,,0000,0000,0000,,to teach a communications class for engineering students.
Dialogue: 0,0:00:13.12,0:00:15.73,Default,,0000,0000,0000,,And I was scared. (Laughter)
Dialogue: 0,0:00:15.73,0:00:19.40,Default,,0000,0000,0000,,Really scared. Scared of these students with their big brains
Dialogue: 0,0:00:19.40,0:00:23.11,Default,,0000,0000,0000,,and their big books and their big, unfamiliar words.
Dialogue: 0,0:00:23.11,0:00:26.31,Default,,0000,0000,0000,,But as these conversations unfolded,
Dialogue: 0,0:00:26.31,0:00:29.22,Default,,0000,0000,0000,,I experienced what Alice must have when she went down
Dialogue: 0,0:00:29.22,0:00:33.40,Default,,0000,0000,0000,,that rabbit hole and saw that door to a whole new world.
Dialogue: 0,0:00:33.40,0:00:36.01,Default,,0000,0000,0000,,That's just how I felt as I had those conversations
Dialogue: 0,0:00:36.01,0:00:38.76,Default,,0000,0000,0000,,with the students. I was amazed at the ideas
Dialogue: 0,0:00:38.76,0:00:43.72,Default,,0000,0000,0000,,that they had, and I wanted others to experience this wonderland as well.
Dialogue: 0,0:00:43.72,0:00:46.35,Default,,0000,0000,0000,,And I believe the key to opening that door
Dialogue: 0,0:00:46.35,0:00:47.64,Default,,0000,0000,0000,,is great communication.
Dialogue: 0,0:00:47.64,0:00:50.53,Default,,0000,0000,0000,,We desperately need great communication from our
Dialogue: 0,0:00:50.53,0:00:53.59,Default,,0000,0000,0000,,scientists and engineers in order to change the world.
Dialogue: 0,0:00:53.59,0:00:56.48,Default,,0000,0000,0000,,Our scientists and engineers are the ones
Dialogue: 0,0:00:56.48,0:00:59.64,Default,,0000,0000,0000,,that are tackling our grandest challenges, from energy
Dialogue: 0,0:00:59.64,0:01:02.65,Default,,0000,0000,0000,,to environment to health care, among others,
Dialogue: 0,0:01:02.65,0:01:05.81,Default,,0000,0000,0000,,and if we don't know about it and understand it,
Dialogue: 0,0:01:05.81,0:01:08.82,Default,,0000,0000,0000,,then the work isn't done, and I believe it's our responsibility
Dialogue: 0,0:01:08.82,0:01:11.77,Default,,0000,0000,0000,,as non-scientists to have these interactions.
Dialogue: 0,0:01:11.77,0:01:14.93,Default,,0000,0000,0000,,But these great conversations can't occur if our scientists
Dialogue: 0,0:01:14.93,0:01:18.16,Default,,0000,0000,0000,,and engineers don't invite us in to see their wonderland.
Dialogue: 0,0:01:18.16,0:01:23.64,Default,,0000,0000,0000,,So scientists and engineers, please, talk nerdy to us.
Dialogue: 0,0:01:23.64,0:01:26.13,Default,,0000,0000,0000,,I want to share a few keys on how you can do that
Dialogue: 0,0:01:26.13,0:01:30.20,Default,,0000,0000,0000,,to make sure that we can see that your science is sexy
Dialogue: 0,0:01:30.20,0:01:32.80,Default,,0000,0000,0000,,and that your engineering is engaging.
Dialogue: 0,0:01:32.80,0:01:36.54,Default,,0000,0000,0000,,First question to answer for us: so what?
Dialogue: 0,0:01:36.54,0:01:40.49,Default,,0000,0000,0000,,Tell us why your science is relevant to us.
Dialogue: 0,0:01:40.49,0:01:43.12,Default,,0000,0000,0000,,Don't just tell me that you study trabeculae,
Dialogue: 0,0:01:43.12,0:01:47.02,Default,,0000,0000,0000,,but tell me that you study trabeculae, which is the mesh-like structure of our bones
Dialogue: 0,0:01:47.02,0:01:51.63,Default,,0000,0000,0000,,because it's important to understanding and treating osteoporosis.
Dialogue: 0,0:01:51.63,0:01:56.14,Default,,0000,0000,0000,,And when you're describing your science, beware of jargon.
Dialogue: 0,0:01:56.14,0:02:00.01,Default,,0000,0000,0000,,Jargon is a barrier to our understanding of your ideas.
Dialogue: 0,0:02:00.01,0:02:03.09,Default,,0000,0000,0000,,Sure, you can say "spatial and temporal," but why not just say
Dialogue: 0,0:02:03.09,0:02:06.52,Default,,0000,0000,0000,,"space and time," which is so much more accessible to us?
Dialogue: 0,0:02:06.52,0:02:11.66,Default,,0000,0000,0000,,And making your ideas accessible is not the same as dumbing it down.
Dialogue: 0,0:02:11.66,0:02:14.44,Default,,0000,0000,0000,,Instead, as Einstein said, make everything
Dialogue: 0,0:02:14.44,0:02:17.87,Default,,0000,0000,0000,,as simple as possible, but no simpler.
Dialogue: 0,0:02:17.87,0:02:20.65,Default,,0000,0000,0000,,You can clearly communicate your science
Dialogue: 0,0:02:20.65,0:02:23.33,Default,,0000,0000,0000,,without compromising the ideas.
Dialogue: 0,0:02:23.33,0:02:27.28,Default,,0000,0000,0000,,A few things to consider are having examples, stories
Dialogue: 0,0:02:27.28,0:02:28.98,Default,,0000,0000,0000,,and analogies. Those are ways to engage
Dialogue: 0,0:02:28.98,0:02:31.17,Default,,0000,0000,0000,,and excite us about your content.
Dialogue: 0,0:02:31.17,0:02:37.48,Default,,0000,0000,0000,,And when presenting your work, drop the bullet points.
Dialogue: 0,0:02:37.48,0:02:41.33,Default,,0000,0000,0000,,Have you ever wondered why they're called bullet points? (Laughter)
Dialogue: 0,0:02:41.33,0:02:43.70,Default,,0000,0000,0000,,What do bullets do? Bullets kill,
Dialogue: 0,0:02:43.70,0:02:46.01,Default,,0000,0000,0000,,and they will kill your presentation.
Dialogue: 0,0:02:46.01,0:02:50.19,Default,,0000,0000,0000,,A slide like this is not only boring, but it relies too much
Dialogue: 0,0:02:50.19,0:02:53.92,Default,,0000,0000,0000,,on the language area of our brain, and causes us to become overwhelmed.
Dialogue: 0,0:02:53.92,0:02:57.82,Default,,0000,0000,0000,,Instead, this example slide by Genevieve Brown is
Dialogue: 0,0:02:57.82,0:03:00.70,Default,,0000,0000,0000,,much more effective. It's showing that the special structure
Dialogue: 0,0:03:00.70,0:03:04.37,Default,,0000,0000,0000,,of trabeculae are so strong that they actually inspired
Dialogue: 0,0:03:04.37,0:03:07.22,Default,,0000,0000,0000,,the unique design of the Eiffel Tower.
Dialogue: 0,0:03:07.22,0:03:10.90,Default,,0000,0000,0000,,And the trick here is to use a single, readable sentence
Dialogue: 0,0:03:10.90,0:03:13.96,Default,,0000,0000,0000,,that the audience can key into if they get a bit lost,
Dialogue: 0,0:03:13.96,0:03:17.23,Default,,0000,0000,0000,,and then provide visuals which appeal to our other senses
Dialogue: 0,0:03:17.23,0:03:19.65,Default,,0000,0000,0000,,and create a deeper sense of understanding
Dialogue: 0,0:03:19.65,0:03:21.29,Default,,0000,0000,0000,,of what's being described.
Dialogue: 0,0:03:21.29,0:03:24.14,Default,,0000,0000,0000,,So I think these are just a few keys that can help
Dialogue: 0,0:03:24.14,0:03:27.66,Default,,0000,0000,0000,,the rest of us to open that door and see the wonderland
Dialogue: 0,0:03:27.66,0:03:29.87,Default,,0000,0000,0000,,that is science and engineering.
Dialogue: 0,0:03:29.87,0:03:32.32,Default,,0000,0000,0000,,And because the engineers that I've worked with have
Dialogue: 0,0:03:32.32,0:03:36.12,Default,,0000,0000,0000,,taught me to become really in touch with my inner nerd,
Dialogue: 0,0:03:36.12,0:03:39.08,Default,,0000,0000,0000,,I want to summarize with an equation. (Laughter)
Dialogue: 0,0:03:39.08,0:03:43.32,Default,,0000,0000,0000,,Take your science, subtract your bullet points
Dialogue: 0,0:03:43.32,0:03:46.10,Default,,0000,0000,0000,,and your jargon, divide by relevance,
Dialogue: 0,0:03:46.10,0:03:48.55,Default,,0000,0000,0000,,meaning share what's relevant to the audience,
Dialogue: 0,0:03:48.55,0:03:51.34,Default,,0000,0000,0000,,and multiply it by the passion that you have for
Dialogue: 0,0:03:51.34,0:03:53.56,Default,,0000,0000,0000,,this incredible work that you're doing,
Dialogue: 0,0:03:53.56,0:03:56.34,Default,,0000,0000,0000,,and that is going to equal incredible interactions
Dialogue: 0,0:03:56.34,0:03:58.81,Default,,0000,0000,0000,,that are full of understanding.
Dialogue: 0,0:03:58.81,0:04:02.27,Default,,0000,0000,0000,,And so, scientists and engineers, when you've solved
Dialogue: 0,0:04:02.27,0:04:07.37,Default,,0000,0000,0000,,this equation, by all means, talk nerdy to me. (Laughter)
Dialogue: 0,0:04:07.37,0:04:13.44,Default,,0000,0000,0000,,Thank you. (Applause)