0:00:19.253,0:00:22.166 When I first stepped foot [br]on Penn State's campus, 0:00:22.166,0:00:23.566 as a high school student,[br] 0:00:23.566,0:00:25.706 I fell in love with the people; 0:00:25.706,0:00:27.306 I fell in love with the community[br] 0:00:27.306,0:00:28.786 and the campus. 0:00:28.786,0:00:31.996 But looking back on it now,[br]what I had fallen in love with 0:00:31.996,0:00:33.756 was Penn State's identity. 0:00:33.756,0:00:37.316 I fell in love with what it means[br]to be a "Penn Stater". 0:00:37.316,0:00:38.496 As a business student 0:00:38.496,0:00:41.506 and a member of the Smeal College[br]of Business community, 0:00:41.506,0:00:45.646 from day one we are taught what is [br]arguably the foundation of our college. 0:00:45.646,0:00:47.326 And that is our honor code. 0:00:47.346,0:00:51.006 Our code states that we,[br]the Smeal College of Business community, 0:00:51.006,0:00:53.576 aspire to the highest ethical standards 0:00:53.576,0:00:55.946 and will hold each other[br]accountable to them. 0:00:55.996,0:00:58.696 We will not engage[br]in any action that is improper, 0:00:58.696,0:01:02.196 or creates the appearance[br]of impropriety in our academic lives, 0:01:02.736,0:01:05.876 and we intend to hold this[br]in our future careers. 0:01:06.336,0:01:08.616 This is Smeal's identity. 0:01:08.826,0:01:11.746 And it's an identity[br]that is on every wall of our building. 0:01:11.746,0:01:15.406 It's an identity that our professors[br]uphold and preach, 0:01:15.406,0:01:19.106 and it's an identity[br]that we all sign onto and make our own. 0:01:19.366,0:01:22.406 Unfortunately, every year,[br]a company called Altria 0:01:22.406,0:01:24.836 donates thousands[br]of dollars to my college. 0:01:25.146,0:01:28.026 In return is given the title[br]of corporate partner. 0:01:28.786,0:01:32.346 Altria is the parent company[br]of Philip Morris, USA. 0:01:32.346,0:01:35.596 The largest manufacturer[br]of tobacco products in this country. 0:01:36.646,0:01:41.856 Last year alone, 480,000 people[br]died from smoking. 0:01:41.856,0:01:45.916 And about 42,000 people died[br]from second-hand smoke. 0:01:45.916,0:01:48.576 With one in every five[br]deaths in this country 0:01:48.576,0:01:50.876 caused by tobacco-related products, 0:01:50.876,0:01:56.336 I realized that this company's identity[br]didn't align with my college's identity; 0:01:56.346,0:01:59.926 that while we're able to hold our students[br]accountable to our honor code, 0:01:59.926,0:02:03.346 we aren't able to hold[br]ourselves, our institution, 0:02:03.346,0:02:05.076 and our partners accountable. 0:02:05.766,0:02:08.756 A couple of weeks ago,[br]while I was studying for an exam, 0:02:08.756,0:02:13.496 in a mandatory class about business ethics[br]and corporate social responsibility, 0:02:13.506,0:02:15.846 I realized that something had to be done; 0:02:15.856,0:02:20.846 that I had to stand up for my[br]college because it's college. 0:02:21.056,0:02:24.326 I started a petition called[br]"Stand Up to Altria", 0:02:24.326,0:02:25.986 that requests that my dean 0:02:25.986,0:02:28.836 not allow Altria to renew[br]their corporate partnership, 0:02:28.836,0:02:31.686 and reject any type[br]of donations from them. 0:02:31.996,0:02:33.606 It also stops them from receiving 0:02:33.606,0:02:36.726 any type of elevated branding[br]or support from my college. 0:02:37.116,0:02:39.796 That's what they receive[br]now as a corporate partner. 0:02:41.446,0:02:44.586 But the one key thing[br]that it doesn't stop them from doing 0:02:44.586,0:02:46.456 is from recruiting on campus. 0:02:46.456,0:02:48.896 Because I believe[br]that at the end of the day, 0:02:48.896,0:02:53.116 it should be left up to each and every one[br]of my fellow students and classmates 0:02:53.126,0:02:55.486 to make the ethical decision on their own 0:02:55.486,0:02:58.046 if they want to work[br]for a company like Altria. 0:02:58.916,0:03:02.516 In the past couple of days,[br]I've received a ton of support. 0:03:02.576,0:03:04.736 Hundreds of students[br]from the business college 0:03:04.736,0:03:06.666 and across the Penn State community 0:03:06.666,0:03:09.716 have signed my petition,[br]from professors to faculty, 0:03:09.716,0:03:13.136 and even the staff[br]that maintain our buildings. 0:03:13.136,0:03:16.096 They have all said[br]that they do not want Altria's money, 0:03:16.096,0:03:20.626 and that Altria's identity[br]does not align with Smeal's identity. 0:03:21.686,0:03:26.166 But with the support that I've received,[br]I've also had much push-back. 0:03:26.626,0:03:30.076 A lot of people have said[br]that because we are a business college, 0:03:30.086,0:03:32.416 and because Altria[br]fundamentally creates a product 0:03:32.416,0:03:34.016 that is demanded by the public, 0:03:34.016,0:03:36.736 that it shouldn't matter[br]that we're partnered with them. 0:03:37.216,0:03:39.936 Others have said[br]that this is a slippery slope; 0:03:40.126,0:03:43.446 where do you draw the line[br]between the companies that you deny 0:03:43.446,0:03:45.446 and the companies that you allow? 0:03:45.446,0:03:50.246 To which I say it's important to realize[br]that cigarettes have no safe use. 0:03:50.606,0:03:53.176 That while banks,[br]while they were complicit 0:03:53.176,0:03:55.626 in the financial crisis, have a safe use. 0:03:55.716,0:03:57.246 And defense contractors, 0:03:57.246,0:04:00.676 while they do create weapons, [br]are necessary for national defense. 0:04:01.576,0:04:05.206 I've chosen to take a stand against Altria[br]because I fundamentally believe 0:04:05.206,0:04:08.796 that their identity does not align[br]with my college's identity. 0:04:09.556,0:04:12.006 I've come here to TEDxPSU today 0:04:12.006,0:04:14.296 not to ask you to sign my petition, 0:04:14.296,0:04:18.105 and not to ask you to come and join me[br]in collecting more signatures. 0:04:18.105,0:04:21.026 But I've come here today because[br]I believe that it's important 0:04:21.236,0:04:23.966 to think about who we are,[br]and what we stand for. 0:04:24.366,0:04:26.376 What is your identity? 0:04:26.576,0:04:29.186 And do the values[br]that you uphold and believe in 0:04:29.186,0:04:33.526 align with the organizations[br]and institutions that you care about? 0:04:34.426,0:04:37.766 If they don't, speak up[br]for what you believe in. 0:04:37.766,0:04:39.986 Speak up for your identity. 0:04:40.246,0:04:45.336 I've chosen to hold my college[br]accountable because it's my college. 0:04:45.336,0:04:47.136 It's my identity. 0:04:47.136,0:04:48.166 Thank you. 0:04:48.166,0:04:50.827 (Applause)