[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.100,0:00:07.82,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:00:07.84,0:00:09.01,Default,,0000,0000,0000,,Thank you very much.
Dialogue: 0,0:00:09.04,0:00:10.98,Default,,0000,0000,0000,,I have a few pictures,
Dialogue: 0,0:00:11.00,0:00:14.63,Default,,0000,0000,0000,,and I'll talk a little bit\Nabout how I'm able to do what I do.
Dialogue: 0,0:00:15.14,0:00:17.51,Default,,0000,0000,0000,,All these houses are built
Dialogue: 0,0:00:17.53,0:00:20.38,Default,,0000,0000,0000,,from between 70 and 80 percent\Nrecycled material,
Dialogue: 0,0:00:20.40,0:00:23.56,Default,,0000,0000,0000,,stuff that was headed to the mulcher,\Nthe landfill, the burn pile.
Dialogue: 0,0:00:23.58,0:00:24.98,Default,,0000,0000,0000,,It was all just gone.
Dialogue: 0,0:00:25.00,0:00:26.98,Default,,0000,0000,0000,,This is the first house I built.
Dialogue: 0,0:00:27.31,0:00:30.70,Default,,0000,0000,0000,,This double front door here\Nwith the three-light transom,
Dialogue: 0,0:00:30.73,0:00:32.87,Default,,0000,0000,0000,,that was headed to the landfill.
Dialogue: 0,0:00:32.89,0:00:34.72,Default,,0000,0000,0000,,Have a little turret there.
Dialogue: 0,0:00:34.75,0:00:37.80,Default,,0000,0000,0000,,And then these buttons\Non the corbels here --
Dialogue: 0,0:00:38.82,0:00:39.98,Default,,0000,0000,0000,,right there --
Dialogue: 0,0:00:40.00,0:00:41.36,Default,,0000,0000,0000,,those are hickory nuts.
Dialogue: 0,0:00:41.38,0:00:43.49,Default,,0000,0000,0000,,And these buttons there --
Dialogue: 0,0:00:43.52,0:00:44.84,Default,,0000,0000,0000,,those are chicken eggs.
Dialogue: 0,0:00:44.87,0:00:46.04,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:00:46.06,0:00:47.82,Default,,0000,0000,0000,,Of course, first you have breakfast,
Dialogue: 0,0:00:47.84,0:00:51.76,Default,,0000,0000,0000,,and then you fill the shell full\Nof Bondo and paint it and nail it up,
Dialogue: 0,0:00:51.78,0:00:55.23,Default,,0000,0000,0000,,and you have an architectural button\Nin just a fraction of the time.
Dialogue: 0,0:00:55.93,0:00:58.16,Default,,0000,0000,0000,,This is a look at the inside.
Dialogue: 0,0:00:58.19,0:01:01.45,Default,,0000,0000,0000,,You can see the three-light transom\Nthere with the eyebrow windows.
Dialogue: 0,0:01:01.48,0:01:04.53,Default,,0000,0000,0000,,Certainly an architectural antique\Nheaded to the landfill --
Dialogue: 0,0:01:04.55,0:01:07.15,Default,,0000,0000,0000,,even the lockset\Nis probably worth 200 dollars.
Dialogue: 0,0:01:07.74,0:01:09.62,Default,,0000,0000,0000,,Everything in the kitchen was salvaged.
Dialogue: 0,0:01:09.65,0:01:11.65,Default,,0000,0000,0000,,There's a 1952 O'Keefe & Merritt stove,
Dialogue: 0,0:01:11.67,0:01:13.98,Default,,0000,0000,0000,,if you like to cook -- cool stove.
Dialogue: 0,0:01:14.58,0:01:16.39,Default,,0000,0000,0000,,This is going up into the turret.
Dialogue: 0,0:01:16.72,0:01:19.65,Default,,0000,0000,0000,,I got that staircase for 20 dollars,
Dialogue: 0,0:01:19.67,0:01:21.56,Default,,0000,0000,0000,,including delivery to my lot.
Dialogue: 0,0:01:22.00,0:01:24.06,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:01:24.51,0:01:26.82,Default,,0000,0000,0000,,Then, looking up in the turret,
Dialogue: 0,0:01:26.84,0:01:30.46,Default,,0000,0000,0000,,you see there are bulges\Nand pokes and sags and so forth.
Dialogue: 0,0:01:30.48,0:01:32.12,Default,,0000,0000,0000,,Well, if that ruins your life,
Dialogue: 0,0:01:32.15,0:01:33.98,Default,,0000,0000,0000,,well, then, you shouldn't live there.
Dialogue: 0,0:01:34.00,0:01:35.88,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:01:35.90,0:01:38.70,Default,,0000,0000,0000,,This is a laundry chute.
Dialogue: 0,0:01:38.72,0:01:41.14,Default,,0000,0000,0000,,And this right here is a shoe last --
Dialogue: 0,0:01:41.16,0:01:43.100,Default,,0000,0000,0000,,those are those cast-iron things\Nyou see at antique shops.
Dialogue: 0,0:01:44.02,0:01:45.31,Default,,0000,0000,0000,,So I had one of those,
Dialogue: 0,0:01:45.33,0:01:49.08,Default,,0000,0000,0000,,so I made some low-tech gadgetry,\Nwhere you just stomp on the shoe last,
Dialogue: 0,0:01:49.10,0:01:51.98,Default,,0000,0000,0000,,and then the door flies open\Nand you throw your laundry down.
Dialogue: 0,0:01:52.00,0:01:55.79,Default,,0000,0000,0000,,And then if you're smart enough,\Nit goes on a basket on top of the washer.
Dialogue: 0,0:01:55.81,0:01:58.42,Default,,0000,0000,0000,,If not, it goes into the toilet.
Dialogue: 0,0:01:58.45,0:02:00.50,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:02:00.52,0:02:02.20,Default,,0000,0000,0000,,This is a bathtub I made,
Dialogue: 0,0:02:02.23,0:02:04.28,Default,,0000,0000,0000,,made out of scrap two-by-four.
Dialogue: 0,0:02:04.31,0:02:08.54,Default,,0000,0000,0000,,Started with the rim, and then glued\Nand nailed it up into a flat,
Dialogue: 0,0:02:08.57,0:02:10.26,Default,,0000,0000,0000,,corbeled it up and flipped it over,
Dialogue: 0,0:02:10.28,0:02:12.26,Default,,0000,0000,0000,,then did the two profiles on this side.
Dialogue: 0,0:02:12.29,0:02:13.65,Default,,0000,0000,0000,,It's a two-person tub.
Dialogue: 0,0:02:14.18,0:02:17.12,Default,,0000,0000,0000,,After all, it's not just\Na question of hygiene,
Dialogue: 0,0:02:17.14,0:02:19.63,Default,,0000,0000,0000,,but there's a possibility\Nof recreation as well.
Dialogue: 0,0:02:19.66,0:02:22.43,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:02:22.45,0:02:28.32,Default,,0000,0000,0000,,Then, this faucet here\Nis just a piece of Osage orange.
Dialogue: 0,0:02:28.34,0:02:29.91,Default,,0000,0000,0000,,It looks a little phallic,
Dialogue: 0,0:02:29.94,0:02:31.64,Default,,0000,0000,0000,,but after all, it's a bathroom.
Dialogue: 0,0:02:31.66,0:02:34.26,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:02:34.63,0:02:36.60,Default,,0000,0000,0000,,This is a house based on a Budweiser can.
Dialogue: 0,0:02:36.63,0:02:38.32,Default,,0000,0000,0000,,It doesn't look like a can of beer,
Dialogue: 0,0:02:38.34,0:02:40.85,Default,,0000,0000,0000,,but the design take-offs\Nare absolutely unmistakable:
Dialogue: 0,0:02:40.87,0:02:43.20,Default,,0000,0000,0000,,the barley hops design\Nworked up into the eaves,
Dialogue: 0,0:02:43.23,0:02:46.98,Default,,0000,0000,0000,,then the dentil work comes directly\Noff the can's red, white, blue and silver.
Dialogue: 0,0:02:47.00,0:02:49.44,Default,,0000,0000,0000,,Then, these corbels going\Ndown underneath the eaves
Dialogue: 0,0:02:49.46,0:02:51.64,Default,,0000,0000,0000,,are that little design\Nthat comes off the can.
Dialogue: 0,0:02:51.66,0:02:54.28,Default,,0000,0000,0000,,I just put a can on a copier\Nand kept enlarging it
Dialogue: 0,0:02:54.31,0:02:55.82,Default,,0000,0000,0000,,until I got the size I want.
Dialogue: 0,0:02:55.85,0:02:58.40,Default,,0000,0000,0000,,Then, on the can it says,
Dialogue: 0,0:02:58.42,0:03:00.13,Default,,0000,0000,0000,,"This is the famous Budweiser beer,
Dialogue: 0,0:03:00.15,0:03:02.21,Default,,0000,0000,0000,,we know of no other beer,\Nblah, blah, blah."
Dialogue: 0,0:03:02.23,0:03:03.52,Default,,0000,0000,0000,,So we changed that and put,
Dialogue: 0,0:03:03.55,0:03:07.05,Default,,0000,0000,0000,,"This is the famous Budweiser house.\NWe don't know of any other house ..."
Dialogue: 0,0:03:07.07,0:03:08.22,Default,,0000,0000,0000,,and so forth and so on.
Dialogue: 0,0:03:08.25,0:03:09.40,Default,,0000,0000,0000,,This is a deadbolt.
Dialogue: 0,0:03:09.43,0:03:13.17,Default,,0000,0000,0000,,It's a fence from a 1930s shaper,\Nwhich is a very angry woodworking machine.
Dialogue: 0,0:03:13.20,0:03:16.17,Default,,0000,0000,0000,,And they gave me the fence,\Nbut they didn't give me the shaper,
Dialogue: 0,0:03:16.20,0:03:17.87,Default,,0000,0000,0000,,so we made a deadbolt out of it.
Dialogue: 0,0:03:17.89,0:03:20.13,Default,,0000,0000,0000,,That'll keep bull elephants\Nout, I promise.
Dialogue: 0,0:03:20.16,0:03:21.16,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:03:21.18,0:03:24.04,Default,,0000,0000,0000,,And sure enough, we've had\Nno problems with bull elephants.
Dialogue: 0,0:03:24.06,0:03:25.22,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:03:25.25,0:03:28.16,Default,,0000,0000,0000,,The shower is intended\Nto simulate a glass of beer.
Dialogue: 0,0:03:28.18,0:03:31.66,Default,,0000,0000,0000,,We've got bubbles going up there,\Nthen suds at the top with lumpy tiles.
Dialogue: 0,0:03:31.68,0:03:34.37,Default,,0000,0000,0000,,Where do you get lumpy tiles?\NWell, of course, you don't.
Dialogue: 0,0:03:34.39,0:03:38.09,Default,,0000,0000,0000,,But I get a lot of toilets, and so you\Njust dispatch a toilet with a hammer,
Dialogue: 0,0:03:38.12,0:03:39.98,Default,,0000,0000,0000,,and then you have lumpy tiles.
Dialogue: 0,0:03:40.00,0:03:43.52,Default,,0000,0000,0000,,And then the faucet is a beer tap.
Dialogue: 0,0:03:43.55,0:03:46.27,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:03:46.30,0:03:50.70,Default,,0000,0000,0000,,Then, this panel of glass\Nis the same panel of glass
Dialogue: 0,0:03:50.72,0:03:53.57,Default,,0000,0000,0000,,that occurs in every middle-class\Nfront door in America.
Dialogue: 0,0:03:53.59,0:03:56.10,Default,,0000,0000,0000,,We're getting tired of it.\NIt's kind of clichéd now.
Dialogue: 0,0:03:56.13,0:03:59.55,Default,,0000,0000,0000,,If you put it in the front door,\Nyour design fails.
Dialogue: 0,0:03:59.58,0:04:02.30,Default,,0000,0000,0000,,So don't put it in the front door;\Nput it somewhere else.
Dialogue: 0,0:04:02.32,0:04:03.85,Default,,0000,0000,0000,,It's a pretty panel of glass.
Dialogue: 0,0:04:03.88,0:04:05.62,Default,,0000,0000,0000,,But if you put it in the front door,
Dialogue: 0,0:04:05.64,0:04:08.15,Default,,0000,0000,0000,,people say, "Oh, you're trying\Nto be like those guys,
Dialogue: 0,0:04:08.17,0:04:09.32,Default,,0000,0000,0000,,and you didn't make it."
Dialogue: 0,0:04:09.35,0:04:10.50,Default,,0000,0000,0000,,So don't put it there.
Dialogue: 0,0:04:11.18,0:04:12.98,Default,,0000,0000,0000,,Then, another bathroom upstairs.
Dialogue: 0,0:04:13.00,0:04:14.24,Default,,0000,0000,0000,,This light up here
Dialogue: 0,0:04:14.26,0:04:18.04,Default,,0000,0000,0000,,is the same light that occurs\Nin every middle-class foyer in America.
Dialogue: 0,0:04:18.06,0:04:19.56,Default,,0000,0000,0000,,Don't put it in the foyer.
Dialogue: 0,0:04:20.00,0:04:22.74,Default,,0000,0000,0000,,Put it in the shower, or in the closet,
Dialogue: 0,0:04:22.76,0:04:24.12,Default,,0000,0000,0000,,but not in the foyer.
Dialogue: 0,0:04:25.90,0:04:28.59,Default,,0000,0000,0000,,Then, somebody gave me\Na bidet, so it got a bidet.
Dialogue: 0,0:04:28.61,0:04:31.03,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:04:31.06,0:04:32.69,Default,,0000,0000,0000,,This little house here,
Dialogue: 0,0:04:32.71,0:04:36.64,Default,,0000,0000,0000,,those branches there are made\Nout of Bois d'arc or Osage orange.
Dialogue: 0,0:04:36.66,0:04:40.13,Default,,0000,0000,0000,,These pictures will keep scrolling\Nas I talk a little bit.
Dialogue: 0,0:04:40.16,0:04:42.42,Default,,0000,0000,0000,,In order to do what I do,
Dialogue: 0,0:04:42.44,0:04:46.20,Default,,0000,0000,0000,,you have to understand what causes\Nwaste in the building industry.
Dialogue: 0,0:04:46.22,0:04:48.86,Default,,0000,0000,0000,,Our housing has become a commodity,
Dialogue: 0,0:04:48.88,0:04:51.17,Default,,0000,0000,0000,,and I'll talk a little bit about that.
Dialogue: 0,0:04:51.20,0:04:54.31,Default,,0000,0000,0000,,But the first cause of waste\Nis probably even buried in our DNA.
Dialogue: 0,0:04:54.33,0:04:56.80,Default,,0000,0000,0000,,Human beings have a need\Nfor maintaining consistency
Dialogue: 0,0:04:56.82,0:04:58.17,Default,,0000,0000,0000,,of the apperceptive mass.
Dialogue: 0,0:04:58.78,0:04:59.93,Default,,0000,0000,0000,,What does that mean?
Dialogue: 0,0:04:59.96,0:05:02.24,Default,,0000,0000,0000,,What it means is,\Nfor every perception we have,
Dialogue: 0,0:05:02.26,0:05:04.85,Default,,0000,0000,0000,,it needs to tally\Nwith the one like it before,
Dialogue: 0,0:05:04.88,0:05:08.27,Default,,0000,0000,0000,,or we don't have continuity,\Nand we become a little bit disoriented.
Dialogue: 0,0:05:08.30,0:05:10.98,Default,,0000,0000,0000,,So I can show you an object\Nyou've never seen before.
Dialogue: 0,0:05:11.00,0:05:12.90,Default,,0000,0000,0000,,Oh, that's a cell phone.
Dialogue: 0,0:05:13.38,0:05:15.98,Default,,0000,0000,0000,,But you've never seen this one before.
Dialogue: 0,0:05:16.01,0:05:17.17,Default,,0000,0000,0000,,What you're doing
Dialogue: 0,0:05:17.19,0:05:20.19,Default,,0000,0000,0000,,is sizing up the pattern\Nof structural features,
Dialogue: 0,0:05:20.22,0:05:22.78,Default,,0000,0000,0000,,and then you go through your databanks:
Dialogue: 0,0:05:22.80,0:05:24.62,Default,,0000,0000,0000,,Cell phone. Oh! That's a cell phone.
Dialogue: 0,0:05:25.56,0:05:27.64,Default,,0000,0000,0000,,If I took a bite out of it, you'd go,
Dialogue: 0,0:05:27.66,0:05:29.16,Default,,0000,0000,0000,,"Wait a second.
Dialogue: 0,0:05:29.18,0:05:30.33,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:05:30.36,0:05:31.71,Default,,0000,0000,0000,,"That's not a cell phone.
Dialogue: 0,0:05:31.73,0:05:34.63,Default,,0000,0000,0000,,That's one of those new\Nchocolate cell phones."
Dialogue: 0,0:05:34.66,0:05:36.37,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:05:36.39,0:05:38.08,Default,,0000,0000,0000,,You'd have to start a new category,
Dialogue: 0,0:05:38.10,0:05:40.17,Default,,0000,0000,0000,,right between cell phones and chocolate.
Dialogue: 0,0:05:40.19,0:05:42.00,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:05:42.02,0:05:43.69,Default,,0000,0000,0000,,That's how we process information.
Dialogue: 0,0:05:43.72,0:05:45.85,Default,,0000,0000,0000,,You translate that\Nto the building industry.
Dialogue: 0,0:05:45.87,0:05:48.90,Default,,0000,0000,0000,,If we have a wall of windowpanes\Nand one pane is cracked, we go,
Dialogue: 0,0:05:48.92,0:05:50.95,Default,,0000,0000,0000,,"Oh, dear. That's cracked.\NLet's repair it.
Dialogue: 0,0:05:50.97,0:05:53.61,Default,,0000,0000,0000,,Let's take it out and throw it away\Nso nobody can use it
Dialogue: 0,0:05:53.63,0:05:54.79,Default,,0000,0000,0000,,and put a new one in."
Dialogue: 0,0:05:54.82,0:05:57.04,Default,,0000,0000,0000,,Because that's what you do\Nwith a cracked pane.
Dialogue: 0,0:05:57.06,0:05:59.52,Default,,0000,0000,0000,,Never mind that it doesn't\Naffect our lives at all.
Dialogue: 0,0:05:59.55,0:06:03.95,Default,,0000,0000,0000,,It only rattles that expected pattern\Nand unity of structural features.
Dialogue: 0,0:06:04.36,0:06:06.78,Default,,0000,0000,0000,,However, if we took a small hammer,
Dialogue: 0,0:06:06.81,0:06:09.37,Default,,0000,0000,0000,,and we added cracks\Nto all the other windows --
Dialogue: 0,0:06:09.40,0:06:11.40,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:06:11.42,0:06:12.64,Default,,0000,0000,0000,,then we have a pattern.
Dialogue: 0,0:06:12.66,0:06:15.73,Default,,0000,0000,0000,,Because Gestalt psychology\Nemphasizes recognition of pattern
Dialogue: 0,0:06:15.75,0:06:17.78,Default,,0000,0000,0000,,over parts that comprise a pattern.
Dialogue: 0,0:06:17.81,0:06:19.59,Default,,0000,0000,0000,,We'll go, "Ooh, that's nice."
Dialogue: 0,0:06:19.61,0:06:22.76,Default,,0000,0000,0000,,So, that serves me every day.
Dialogue: 0,0:06:22.78,0:06:24.53,Default,,0000,0000,0000,,Repetition creates pattern.
Dialogue: 0,0:06:24.55,0:06:26.35,Default,,0000,0000,0000,,If I have 100 of these, 100 of those,
Dialogue: 0,0:06:26.37,0:06:28.65,Default,,0000,0000,0000,,it makes no difference\Nwhat these and those are.
Dialogue: 0,0:06:28.67,0:06:31.59,Default,,0000,0000,0000,,If I can repeat anything,\NI have the possibility of a pattern,
Dialogue: 0,0:06:31.62,0:06:34.54,Default,,0000,0000,0000,,from hickory nuts and chicken eggs,\Nshards of glass, branches.
Dialogue: 0,0:06:34.56,0:06:36.08,Default,,0000,0000,0000,,It doesn't make any difference.
Dialogue: 0,0:06:36.10,0:06:38.63,Default,,0000,0000,0000,,That causes a lot of waste\Nin the building industry.
Dialogue: 0,0:06:38.65,0:06:39.80,Default,,0000,0000,0000,,The second cause is,
Dialogue: 0,0:06:39.83,0:06:41.73,Default,,0000,0000,0000,,Friedrich Nietzsche, along about 1885,
Dialogue: 0,0:06:41.75,0:06:44.06,Default,,0000,0000,0000,,wrote a book titled\N"The Birth of Tragedy."
Dialogue: 0,0:06:44.08,0:06:45.24,Default,,0000,0000,0000,,And in there,
Dialogue: 0,0:06:45.69,0:06:48.71,Default,,0000,0000,0000,,he said cultures tend to swing\Nbetween one of two perspectives:
Dialogue: 0,0:06:48.73,0:06:51.95,Default,,0000,0000,0000,,on the one hand,\Nwe have an Apollonian perspective,
Dialogue: 0,0:06:51.98,0:06:55.75,Default,,0000,0000,0000,,which is very crisp and premeditated\Nand intellectualized
Dialogue: 0,0:06:55.78,0:06:57.47,Default,,0000,0000,0000,,and perfect.
Dialogue: 0,0:06:58.48,0:07:01.69,Default,,0000,0000,0000,,On the other end of the spectrum,\Nwe have a Dionysian perspective,
Dialogue: 0,0:07:01.72,0:07:04.10,Default,,0000,0000,0000,,which is more given\Nto the passions and intuition,
Dialogue: 0,0:07:04.12,0:07:06.90,Default,,0000,0000,0000,,tolerant of organic texture\Nand human gesture.
Dialogue: 0,0:07:06.93,0:07:12.25,Default,,0000,0000,0000,,So the way the Apollonian personality\Ntakes a picture or hangs a picture is,
Dialogue: 0,0:07:12.27,0:07:14.15,Default,,0000,0000,0000,,they'll get out a transit
Dialogue: 0,0:07:14.17,0:07:15.82,Default,,0000,0000,0000,,and a laser level
Dialogue: 0,0:07:15.85,0:07:17.02,Default,,0000,0000,0000,,and a micrometer.
Dialogue: 0,0:07:17.55,0:07:19.82,Default,,0000,0000,0000,,"OK, honey. A thousandth\Nof an inch to the left.
Dialogue: 0,0:07:19.84,0:07:22.23,Default,,0000,0000,0000,,That's where we want\Nthe picture. Right. Perfect!"
Dialogue: 0,0:07:22.25,0:07:24.55,Default,,0000,0000,0000,,Predicated on plumb level,\Nsquare and centered.
Dialogue: 0,0:07:24.88,0:07:28.02,Default,,0000,0000,0000,,The Dionysian personality\Ntakes the picture and goes:
Dialogue: 0,0:07:28.78,0:07:33.85,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:07:33.87,0:07:35.15,Default,,0000,0000,0000,,That's the difference.
Dialogue: 0,0:07:35.84,0:07:37.60,Default,,0000,0000,0000,,I feature blemish.
Dialogue: 0,0:07:37.62,0:07:39.68,Default,,0000,0000,0000,,I feature organic process.
Dialogue: 0,0:07:39.70,0:07:41.06,Default,,0000,0000,0000,,Dead center John Dewey.
Dialogue: 0,0:07:41.62,0:07:45.86,Default,,0000,0000,0000,,Apollonian mindset\Ncreates mountains of waste.
Dialogue: 0,0:07:45.88,0:07:47.53,Default,,0000,0000,0000,,If something isn't perfect,
Dialogue: 0,0:07:47.55,0:07:50.38,Default,,0000,0000,0000,,if it doesn't line up\Nwith that premeditated model?
Dialogue: 0,0:07:50.40,0:07:51.56,Default,,0000,0000,0000,,Dumpster.
Dialogue: 0,0:07:51.58,0:07:52.84,Default,,0000,0000,0000,,"Oops. Scratch. Dumpster."
Dialogue: 0,0:07:52.87,0:07:55.49,Default,,0000,0000,0000,,"Oops" this, "oops" that.\NLandfill, landfill, landfill.
Dialogue: 0,0:07:55.52,0:07:58.03,Default,,0000,0000,0000,,The third thing is arguably --
Dialogue: 0,0:07:58.65,0:08:01.10,Default,,0000,0000,0000,,The Industrial Revolution\Nstarted in the Renaissance
Dialogue: 0,0:08:01.13,0:08:02.38,Default,,0000,0000,0000,,with the rise of humanism,
Dialogue: 0,0:08:02.40,0:08:05.37,Default,,0000,0000,0000,,then got a little jump start\Nalong about the French Revolution.
Dialogue: 0,0:08:05.39,0:08:08.02,Default,,0000,0000,0000,,By the middle of the 19th century,\Nit's in full flower.
Dialogue: 0,0:08:08.04,0:08:10.65,Default,,0000,0000,0000,,And we have dumaflaches and gizmos
Dialogue: 0,0:08:10.68,0:08:13.92,Default,,0000,0000,0000,,and contraptions that will do anything
Dialogue: 0,0:08:13.94,0:08:15.78,Default,,0000,0000,0000,,that we, up to that point,
Dialogue: 0,0:08:15.81,0:08:17.56,Default,,0000,0000,0000,,had to do by hand.
Dialogue: 0,0:08:17.58,0:08:19.66,Default,,0000,0000,0000,,So now we have standardized materials.
Dialogue: 0,0:08:19.68,0:08:22.54,Default,,0000,0000,0000,,Well, trees don't grow\Ntwo inches by four inches,
Dialogue: 0,0:08:22.56,0:08:24.25,Default,,0000,0000,0000,,eight, ten and twelve feet tall.
Dialogue: 0,0:08:24.27,0:08:25.30,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:08:25.32,0:08:26.74,Default,,0000,0000,0000,,We create mountains of waste.
Dialogue: 0,0:08:26.77,0:08:30.31,Default,,0000,0000,0000,,And they're doing a pretty good job\Nthere in the forest,
Dialogue: 0,0:08:30.33,0:08:32.82,Default,,0000,0000,0000,,working all the byproduct\Nof their industry --
Dialogue: 0,0:08:32.85,0:08:35.61,Default,,0000,0000,0000,,with OSB and particle board\Nand so forth and so on --
Dialogue: 0,0:08:35.63,0:08:37.43,Default,,0000,0000,0000,,but it does no good
Dialogue: 0,0:08:37.45,0:08:40.53,Default,,0000,0000,0000,,to be responsible at the point\Nof harvest in the forest
Dialogue: 0,0:08:40.55,0:08:43.91,Default,,0000,0000,0000,,if consumers are wasting the harvest\Nat the point of consumption.
Dialogue: 0,0:08:43.93,0:08:45.42,Default,,0000,0000,0000,,And that's what's happening.
Dialogue: 0,0:08:45.81,0:08:47.53,Default,,0000,0000,0000,,And so if something isn't standard,
Dialogue: 0,0:08:47.55,0:08:50.48,Default,,0000,0000,0000,,"Oops, dumpster." "Oops" this.\N"Oops, warped."
Dialogue: 0,0:08:50.51,0:08:52.74,Default,,0000,0000,0000,,If you buy a two-by-four\Nand it's not straight,
Dialogue: 0,0:08:52.76,0:08:54.02,Default,,0000,0000,0000,,you can take it back.
Dialogue: 0,0:08:54.04,0:08:56.66,Default,,0000,0000,0000,,"Oh, I'm so sorry, sir.\NWe'll get you a straight one."
Dialogue: 0,0:08:56.68,0:08:59.97,Default,,0000,0000,0000,,Well, I feature all those warped things
Dialogue: 0,0:08:59.100,0:09:01.81,Default,,0000,0000,0000,,because repetition creates pattern,
Dialogue: 0,0:09:01.83,0:09:03.84,Default,,0000,0000,0000,,and it's from a Dionysian perspective.
Dialogue: 0,0:09:03.86,0:09:05.14,Default,,0000,0000,0000,,The fourth thing
Dialogue: 0,0:09:05.17,0:09:08.90,Default,,0000,0000,0000,,is labor is disproportionately\Nmore expensive than materials.
Dialogue: 0,0:09:08.92,0:09:10.41,Default,,0000,0000,0000,,Well, that's just a myth.
Dialogue: 0,0:09:10.43,0:09:11.60,Default,,0000,0000,0000,,And there's a story:
Dialogue: 0,0:09:11.62,0:09:15.18,Default,,0000,0000,0000,,Jim Tulles, one of the guys I trained --\NI said, "Jim, it's time now.
Dialogue: 0,0:09:15.20,0:09:18.62,Default,,0000,0000,0000,,I got a job for you as a foreman\Non a framing crew. Time for you to go."
Dialogue: 0,0:09:18.64,0:09:20.39,Default,,0000,0000,0000,,"Dan, I just don't think I'm ready."
Dialogue: 0,0:09:20.42,0:09:23.38,Default,,0000,0000,0000,,"Jim, now it's time.\NYou're the down -- oh!"
Dialogue: 0,0:09:23.41,0:09:24.76,Default,,0000,0000,0000,,So we hired on.
Dialogue: 0,0:09:24.78,0:09:28.26,Default,,0000,0000,0000,,And he was out there with a tape measure,\Ngoing through the trash heap,
Dialogue: 0,0:09:28.28,0:09:31.38,Default,,0000,0000,0000,,looking for header material,\Nor the board that goes over a door,
Dialogue: 0,0:09:31.41,0:09:34.63,Default,,0000,0000,0000,,thinking he'd impress his boss --\Nthat's how we taught him to do it.
Dialogue: 0,0:09:34.65,0:09:37.50,Default,,0000,0000,0000,,The superintendent walked up\Nand said, "What are you doing?"
Dialogue: 0,0:09:37.53,0:09:39.45,Default,,0000,0000,0000,,"Oh, just looking for header material,"
Dialogue: 0,0:09:39.47,0:09:40.63,Default,,0000,0000,0000,,waiting for that kudos.
Dialogue: 0,0:09:40.66,0:09:44.11,Default,,0000,0000,0000,,He said, "I'm not paying you to go\Nthrough the trash. Get back to work."
Dialogue: 0,0:09:44.14,0:09:45.84,Default,,0000,0000,0000,,And Jim had the wherewithal to say,
Dialogue: 0,0:09:45.87,0:09:49.24,Default,,0000,0000,0000,,"You know, if you were paying me\N300 dollars an hour,
Dialogue: 0,0:09:49.27,0:09:51.28,Default,,0000,0000,0000,,I can see how you might say that.
Dialogue: 0,0:09:51.31,0:09:54.38,Default,,0000,0000,0000,,But right now, I'm saving you\Nfive dollars a minute.
Dialogue: 0,0:09:54.41,0:09:55.76,Default,,0000,0000,0000,,Do the math."
Dialogue: 0,0:09:55.78,0:09:58.10,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:09:58.13,0:10:01.34,Default,,0000,0000,0000,,"Good call, Tulles. From now on,\Nyou guys hit this pile first."
Dialogue: 0,0:10:01.37,0:10:03.84,Default,,0000,0000,0000,,And the irony is that he wasn't\Nvery good at math.
Dialogue: 0,0:10:03.87,0:10:07.27,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:10:07.30,0:10:09.95,Default,,0000,0000,0000,,But once in a while,\Nyou get access to the control room,
Dialogue: 0,0:10:09.97,0:10:12.08,Default,,0000,0000,0000,,and then you can\Nkind of mess with the dials.
Dialogue: 0,0:10:12.10,0:10:13.67,Default,,0000,0000,0000,,And that's what happened there.
Dialogue: 0,0:10:14.44,0:10:16.84,Default,,0000,0000,0000,,The fifth thing is that maybe,\Nafter 2,500 years,
Dialogue: 0,0:10:16.86,0:10:20.18,Default,,0000,0000,0000,,Plato is still having his way with us\Nin his notion of perfect forms.
Dialogue: 0,0:10:20.20,0:10:24.38,Default,,0000,0000,0000,,He said that we have in our noggin\Nthe perfect idea of what we want,
Dialogue: 0,0:10:24.40,0:10:27.38,Default,,0000,0000,0000,,and we force environmental\Nresources to accommodate that.
Dialogue: 0,0:10:27.40,0:10:29.86,Default,,0000,0000,0000,,So we all have in our head\Nthe perfect house,
Dialogue: 0,0:10:29.88,0:10:32.11,Default,,0000,0000,0000,,the American dream, which is a house,
Dialogue: 0,0:10:32.14,0:10:33.72,Default,,0000,0000,0000,,the dream house.
Dialogue: 0,0:10:33.75,0:10:35.53,Default,,0000,0000,0000,,The problem is we can't afford it.
Dialogue: 0,0:10:35.55,0:10:37.53,Default,,0000,0000,0000,,So we have the American dream look-alike,
Dialogue: 0,0:10:37.55,0:10:38.86,Default,,0000,0000,0000,,which is a mobile home.
Dialogue: 0,0:10:38.89,0:10:41.18,Default,,0000,0000,0000,,Now there's a blight on the planet.
Dialogue: 0,0:10:41.20,0:10:42.45,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:10:42.48,0:10:44.20,Default,,0000,0000,0000,,It's a chattel mortgage,
Dialogue: 0,0:10:44.22,0:10:46.20,Default,,0000,0000,0000,,just like furniture, just like a car.
Dialogue: 0,0:10:46.22,0:10:49.36,Default,,0000,0000,0000,,You write the check,\Nand instantly, it depreciates 30 percent.
Dialogue: 0,0:10:49.38,0:10:52.59,Default,,0000,0000,0000,,After a year, you can't get insurance\Non everything you have in it,
Dialogue: 0,0:10:52.61,0:10:53.88,Default,,0000,0000,0000,,only on 70 percent.
Dialogue: 0,0:10:53.90,0:10:55.65,Default,,0000,0000,0000,,Wired with 14-Gauge wire, typically.
Dialogue: 0,0:10:55.68,0:10:56.85,Default,,0000,0000,0000,,Nothing wrong with that,
Dialogue: 0,0:10:56.87,0:10:59.72,Default,,0000,0000,0000,,unless you ask it to do\Nwhat 12-Gauge wire's supposed to do,
Dialogue: 0,0:10:59.74,0:11:00.94,Default,,0000,0000,0000,,and that's what happens.
Dialogue: 0,0:11:00.97,0:11:02.45,Default,,0000,0000,0000,,It out-gasses formaldehyde --
Dialogue: 0,0:11:02.47,0:11:06.61,Default,,0000,0000,0000,,so much so that there is\Na federal law in place
Dialogue: 0,0:11:06.64,0:11:11.20,Default,,0000,0000,0000,,to warn new mobile home buyers\Nof the formaldehyde atmosphere danger.
Dialogue: 0,0:11:11.22,0:11:13.27,Default,,0000,0000,0000,,Are we just being numbingly stupid?
Dialogue: 0,0:11:13.30,0:11:15.10,Default,,0000,0000,0000,,The walls are this thick.
Dialogue: 0,0:11:15.13,0:11:18.10,Default,,0000,0000,0000,,The whole thing has\Nthe structural value of corn.
Dialogue: 0,0:11:18.13,0:11:20.01,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:11:20.03,0:11:22.61,Default,,0000,0000,0000,,"So ... I thought Palm Harbor\NVillage was over there."
Dialogue: 0,0:11:22.63,0:11:24.67,Default,,0000,0000,0000,,"No, no. We had a wind last night.
Dialogue: 0,0:11:24.69,0:11:26.26,Default,,0000,0000,0000,,It's gone now."
Dialogue: 0,0:11:26.29,0:11:29.53,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:11:29.55,0:11:31.95,Default,,0000,0000,0000,,Then when they degrade,\Nwhat do you do with them?
Dialogue: 0,0:11:32.36,0:11:34.06,Default,,0000,0000,0000,,Now, all that --
Dialogue: 0,0:11:34.63,0:11:37.37,Default,,0000,0000,0000,,that Apollonian, Platonic model --
Dialogue: 0,0:11:37.40,0:11:39.96,Default,,0000,0000,0000,,is what the building industry\Nis predicated on,
Dialogue: 0,0:11:39.98,0:11:42.66,Default,,0000,0000,0000,,and there are a number of things\Nthat exacerbate that.
Dialogue: 0,0:11:42.68,0:11:45.20,Default,,0000,0000,0000,,One is that all the professionals,
Dialogue: 0,0:11:45.23,0:11:46.89,Default,,0000,0000,0000,,all the tradesmen, vendors,
Dialogue: 0,0:11:46.92,0:11:49.30,Default,,0000,0000,0000,,inspectors, engineers, architects
Dialogue: 0,0:11:49.32,0:11:50.97,Default,,0000,0000,0000,,all think like this.
Dialogue: 0,0:11:51.44,0:11:53.64,Default,,0000,0000,0000,,And then it works its way\Nback to the consumer,
Dialogue: 0,0:11:53.67,0:11:55.11,Default,,0000,0000,0000,,who demands the same model.
Dialogue: 0,0:11:55.14,0:11:57.96,Default,,0000,0000,0000,,It's a self-fulfilling prophecy.\NWe can't get out of it.
Dialogue: 0,0:11:58.27,0:12:00.85,Default,,0000,0000,0000,,Then here come the marketeers\Nand the advertisers.
Dialogue: 0,0:12:00.87,0:12:03.30,Default,,0000,0000,0000,,"Woo. Woo-hoo."
Dialogue: 0,0:12:03.32,0:12:06.53,Default,,0000,0000,0000,,We buy stuff we didn't know we needed.
Dialogue: 0,0:12:06.55,0:12:09.08,Default,,0000,0000,0000,,All we have to do\Nis look at what one company did
Dialogue: 0,0:12:09.11,0:12:11.10,Default,,0000,0000,0000,,with carbonated prune juice.
Dialogue: 0,0:12:11.12,0:12:12.53,Default,,0000,0000,0000,,How disgusting.
Dialogue: 0,0:12:12.55,0:12:14.34,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:12:14.37,0:12:15.67,Default,,0000,0000,0000,,But you know what they did?
Dialogue: 0,0:12:15.70,0:12:18.77,Default,,0000,0000,0000,,They hooked a metaphor into it\Nand said, "I drink Dr. Pepper ..."
Dialogue: 0,0:12:18.80,0:12:21.79,Default,,0000,0000,0000,,And pretty soon, we're swilling\Nthat stuff by the lake-ful,
Dialogue: 0,0:12:21.82,0:12:23.53,Default,,0000,0000,0000,,by the billions of gallons.
Dialogue: 0,0:12:23.55,0:12:26.69,Default,,0000,0000,0000,,It doesn't even have real prunes!\NDoesn't even keep you regular.
Dialogue: 0,0:12:26.71,0:12:28.47,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:12:28.50,0:12:30.53,Default,,0000,0000,0000,,My oh my, that makes it worse.
Dialogue: 0,0:12:30.55,0:12:33.75,Default,,0000,0000,0000,,And we get sucked\Ninto that faster than anything.
Dialogue: 0,0:12:33.77,0:12:36.48,Default,,0000,0000,0000,,Then, a man named\NJean-Paul Sartre wrote a book
Dialogue: 0,0:12:36.50,0:12:37.99,Default,,0000,0000,0000,,titled "Being and Nothingness."
Dialogue: 0,0:12:38.01,0:12:40.93,Default,,0000,0000,0000,,It's a pretty quick read.\NYou can snap through it in maybe --
Dialogue: 0,0:12:40.96,0:12:42.02,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:12:42.05,0:12:43.20,Default,,0000,0000,0000,,maybe two years,
Dialogue: 0,0:12:43.22,0:12:44.95,Default,,0000,0000,0000,,if you read eight hours a day.
Dialogue: 0,0:12:45.55,0:12:47.86,Default,,0000,0000,0000,,In there, he talked\Nabout the divided self.
Dialogue: 0,0:12:47.89,0:12:50.96,Default,,0000,0000,0000,,He said human beings act differently\Nwhen they know they're alone
Dialogue: 0,0:12:50.99,0:12:53.05,Default,,0000,0000,0000,,than when they know\Nsomebody else is around.
Dialogue: 0,0:12:53.07,0:12:55.38,Default,,0000,0000,0000,,So if I'm eating spaghetti,\Nand I know I'm alone,
Dialogue: 0,0:12:55.40,0:12:56.87,Default,,0000,0000,0000,,I can eat like a backhoe.
Dialogue: 0,0:12:56.89,0:13:00.10,Default,,0000,0000,0000,,I can wipe my mouth on my sleeve,\Nnapkin on the table,
Dialogue: 0,0:13:00.13,0:13:03.45,Default,,0000,0000,0000,,chew with my mouth open,\Nmake little noises,
Dialogue: 0,0:13:03.47,0:13:05.45,Default,,0000,0000,0000,,scratch wherever I want.
Dialogue: 0,0:13:05.47,0:13:07.33,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:13:07.36,0:13:08.80,Default,,0000,0000,0000,,But as soon as you walk in,
Dialogue: 0,0:13:08.83,0:13:11.30,Default,,0000,0000,0000,,I go, "Oops! Lil' spaghetti sauce there."
Dialogue: 0,0:13:11.33,0:13:13.18,Default,,0000,0000,0000,,Napkin in my lap, half-bites,
Dialogue: 0,0:13:13.20,0:13:15.44,Default,,0000,0000,0000,,chew with my mouth closed, no scratching.
Dialogue: 0,0:13:15.46,0:13:20.40,Default,,0000,0000,0000,,Now, what I'm doing\Nis fulfilling your expectations
Dialogue: 0,0:13:20.42,0:13:22.30,Default,,0000,0000,0000,,of how I should live my life.
Dialogue: 0,0:13:23.82,0:13:25.60,Default,,0000,0000,0000,,I feel that expectation,
Dialogue: 0,0:13:25.62,0:13:27.04,Default,,0000,0000,0000,,and so I accommodate it,
Dialogue: 0,0:13:27.06,0:13:30.31,Default,,0000,0000,0000,,and I'm living my life according\Nto what you expect me to do.
Dialogue: 0,0:13:30.34,0:13:32.61,Default,,0000,0000,0000,,That happens in the building\Nindustry as well.
Dialogue: 0,0:13:32.63,0:13:35.48,Default,,0000,0000,0000,,That's why all subdivisions look the same.
Dialogue: 0,0:13:35.51,0:13:39.62,Default,,0000,0000,0000,,Sometimes, we even have\Nthese formalized cultural expectations.
Dialogue: 0,0:13:39.65,0:13:41.53,Default,,0000,0000,0000,,I'll bet all your shoes match.
Dialogue: 0,0:13:41.55,0:13:43.74,Default,,0000,0000,0000,,Sure enough, we all buy into that ...
Dialogue: 0,0:13:43.76,0:13:45.41,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:13:45.43,0:13:47.86,Default,,0000,0000,0000,,And with gated communities,
Dialogue: 0,0:13:47.88,0:13:50.26,Default,,0000,0000,0000,,we have a formalized expectation,
Dialogue: 0,0:13:50.28,0:13:51.86,Default,,0000,0000,0000,,with a homeowners' association.
Dialogue: 0,0:13:51.88,0:13:53.58,Default,,0000,0000,0000,,Sometimes those guys are Nazis,
Dialogue: 0,0:13:53.61,0:13:54.95,Default,,0000,0000,0000,,my oh my.
Dialogue: 0,0:13:55.93,0:13:58.91,Default,,0000,0000,0000,,That exacerbates and continues this model.
Dialogue: 0,0:13:59.71,0:14:01.62,Default,,0000,0000,0000,,The last thing is gregariousness.
Dialogue: 0,0:14:02.41,0:14:04.32,Default,,0000,0000,0000,,Human beings are a social species.
Dialogue: 0,0:14:04.34,0:14:07.04,Default,,0000,0000,0000,,We like to hang together in groups,
Dialogue: 0,0:14:07.07,0:14:08.95,Default,,0000,0000,0000,,just like wildebeests, just like lions.
Dialogue: 0,0:14:08.97,0:14:10.63,Default,,0000,0000,0000,,Wildebeests don't hang with lions,
Dialogue: 0,0:14:10.65,0:14:12.30,Default,,0000,0000,0000,,because lions eat wildebeests.
Dialogue: 0,0:14:12.69,0:14:14.14,Default,,0000,0000,0000,,Human beings are like that.
Dialogue: 0,0:14:14.16,0:14:16.26,Default,,0000,0000,0000,,We do what that group does
Dialogue: 0,0:14:16.28,0:14:18.14,Default,,0000,0000,0000,,that we're trying to identify with.
Dialogue: 0,0:14:18.68,0:14:20.66,Default,,0000,0000,0000,,You see this in junior high a lot.
Dialogue: 0,0:14:21.29,0:14:25.66,Default,,0000,0000,0000,,Those kids, they'll work\Nall summer long -- kill themselves --
Dialogue: 0,0:14:25.69,0:14:29.89,Default,,0000,0000,0000,,so that they can afford\None pair of designer jeans.
Dialogue: 0,0:14:29.92,0:14:32.18,Default,,0000,0000,0000,,So along about September,
Dialogue: 0,0:14:32.20,0:14:34.18,Default,,0000,0000,0000,,they can stride in and go,
Dialogue: 0,0:14:34.20,0:14:38.42,Default,,0000,0000,0000,,"I'm important today. See?\NDon't touch my designer jeans!
Dialogue: 0,0:14:38.44,0:14:41.28,Default,,0000,0000,0000,,I see you don't have designer jeans.
Dialogue: 0,0:14:41.30,0:14:44.100,Default,,0000,0000,0000,,You're not one of the beautiful --\NSee, I'm one of the beautiful people.
Dialogue: 0,0:14:45.02,0:14:46.21,Default,,0000,0000,0000,,See my jeans?"
Dialogue: 0,0:14:46.23,0:14:48.62,Default,,0000,0000,0000,,Right there is reason\Nenough to have uniforms.
Dialogue: 0,0:14:49.18,0:14:52.22,Default,,0000,0000,0000,,And so that happens\Nin the building industry as well.
Dialogue: 0,0:14:52.68,0:14:56.90,Default,,0000,0000,0000,,We have confused\NMaslow's hierarchy of needs,
Dialogue: 0,0:14:56.92,0:14:58.53,Default,,0000,0000,0000,,just a little bit.
Dialogue: 0,0:14:58.55,0:15:01.90,Default,,0000,0000,0000,,On the bottom tier, we have basic needs:
Dialogue: 0,0:15:01.93,0:15:05.46,Default,,0000,0000,0000,,shelter, clothing, food,\Nwater, mating and so forth.
Dialogue: 0,0:15:05.49,0:15:07.82,Default,,0000,0000,0000,,Second: security. Third: relationships.
Dialogue: 0,0:15:07.85,0:15:10.87,Default,,0000,0000,0000,,Fourth: status, self-esteem --\Nthat is, vanity --
Dialogue: 0,0:15:10.89,0:15:13.49,Default,,0000,0000,0000,,and we're taking vanity\Nand shoving it down here.
Dialogue: 0,0:15:14.34,0:15:15.75,Default,,0000,0000,0000,,And so we end up
Dialogue: 0,0:15:16.83,0:15:18.80,Default,,0000,0000,0000,,with vain decisions,
Dialogue: 0,0:15:19.60,0:15:21.80,Default,,0000,0000,0000,,and we can't even afford our mortgage.
Dialogue: 0,0:15:21.82,0:15:24.58,Default,,0000,0000,0000,,We can't afford to eat\Nanything except beans;
Dialogue: 0,0:15:24.60,0:15:28.17,Default,,0000,0000,0000,,that is, our housing\Nhas become a commodity.
Dialogue: 0,0:15:28.81,0:15:31.47,Default,,0000,0000,0000,,And it takes a little bit of nerve
Dialogue: 0,0:15:32.12,0:15:34.53,Default,,0000,0000,0000,,to dive into those primal,
Dialogue: 0,0:15:34.55,0:15:36.75,Default,,0000,0000,0000,,terrifying parts of ourselves
Dialogue: 0,0:15:37.55,0:15:39.49,Default,,0000,0000,0000,,and make our own decisions
Dialogue: 0,0:15:40.00,0:15:41.98,Default,,0000,0000,0000,,and not make our housing a commodity,
Dialogue: 0,0:15:42.00,0:15:45.53,Default,,0000,0000,0000,,but make it something\Nthat bubbles up from seminal sources.
Dialogue: 0,0:15:45.55,0:15:47.33,Default,,0000,0000,0000,,That takes a little bit of nerve,
Dialogue: 0,0:15:47.35,0:15:50.08,Default,,0000,0000,0000,,and, darn it, once in a while, you fail.
Dialogue: 0,0:15:50.97,0:15:52.76,Default,,0000,0000,0000,,But that's okay.
Dialogue: 0,0:15:53.18,0:15:54.97,Default,,0000,0000,0000,,If failure destroys you,
Dialogue: 0,0:15:54.99,0:15:56.22,Default,,0000,0000,0000,,then you can't do this.
Dialogue: 0,0:15:56.25,0:15:58.75,Default,,0000,0000,0000,,I fail all the time, every day,
Dialogue: 0,0:15:58.78,0:16:02.49,Default,,0000,0000,0000,,and I've had some whopping\Nfailures, I promise --
Dialogue: 0,0:16:02.51,0:16:05.53,Default,,0000,0000,0000,,big, public, humiliating,\Nembarrassing failures.
Dialogue: 0,0:16:05.55,0:16:06.99,Default,,0000,0000,0000,,Everybody points and laughs,
Dialogue: 0,0:16:07.01,0:16:10.11,Default,,0000,0000,0000,,and they say, "He tried it a fifth time,\Nand it still didn't work!
Dialogue: 0,0:16:10.13,0:16:11.51,Default,,0000,0000,0000,,What a moron!"
Dialogue: 0,0:16:11.54,0:16:13.53,Default,,0000,0000,0000,,Early on, contractors come by and say,
Dialogue: 0,0:16:13.55,0:16:15.31,Default,,0000,0000,0000,,"Dan, you're a cute little bunny,
Dialogue: 0,0:16:15.34,0:16:17.50,Default,,0000,0000,0000,,but you know,\Nthis just isn't going to work.
Dialogue: 0,0:16:17.52,0:16:19.85,Default,,0000,0000,0000,,What don't you do this?\NWhy don't you do that?"
Dialogue: 0,0:16:19.87,0:16:22.38,Default,,0000,0000,0000,,And your instinct is to say,
Dialogue: 0,0:16:22.40,0:16:24.07,Default,,0000,0000,0000,,"Well, why don't you suck an egg?"
Dialogue: 0,0:16:24.10,0:16:25.53,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:16:25.55,0:16:27.21,Default,,0000,0000,0000,,But you don't say that,
Dialogue: 0,0:16:27.24,0:16:29.34,Default,,0000,0000,0000,,because they're the guys you're targeting.
Dialogue: 0,0:16:30.19,0:16:33.17,Default,,0000,0000,0000,,And so what we've done --
Dialogue: 0,0:16:33.19,0:16:36.59,Default,,0000,0000,0000,,and this isn't just in housing;\Nit's in clothing and food
Dialogue: 0,0:16:36.61,0:16:39.46,Default,,0000,0000,0000,,and our transportation\Nneeds, our energy --
Dialogue: 0,0:16:39.49,0:16:42.06,Default,,0000,0000,0000,,we sprawl just a little bit.
Dialogue: 0,0:16:42.100,0:16:45.53,Default,,0000,0000,0000,,And when I get a little bit of press,
Dialogue: 0,0:16:45.55,0:16:47.51,Default,,0000,0000,0000,,I hear from people all over the world.
Dialogue: 0,0:16:47.86,0:16:50.68,Default,,0000,0000,0000,,And we may have invented excess,
Dialogue: 0,0:16:50.70,0:16:54.12,Default,,0000,0000,0000,,but the problem of waste is worldwide.
Dialogue: 0,0:16:55.18,0:16:58.16,Default,,0000,0000,0000,,We're in trouble.
Dialogue: 0,0:16:58.18,0:17:01.24,Default,,0000,0000,0000,,And I don't wear ammo belts\Ncrisscrossing my chest
Dialogue: 0,0:17:01.26,0:17:02.63,Default,,0000,0000,0000,,and a red bandana.
Dialogue: 0,0:17:03.38,0:17:04.100,Default,,0000,0000,0000,,But we're clearly in trouble.
Dialogue: 0,0:17:05.60,0:17:09.53,Default,,0000,0000,0000,,And what we need to do is reconnect
Dialogue: 0,0:17:09.55,0:17:13.19,Default,,0000,0000,0000,,with those really primal\Nparts of ourselves
Dialogue: 0,0:17:13.21,0:17:15.26,Default,,0000,0000,0000,,and make some decisions and say,
Dialogue: 0,0:17:15.28,0:17:20.01,Default,,0000,0000,0000,,"You know, I think I would like to put\NCDs across the wall there.
Dialogue: 0,0:17:20.03,0:17:21.40,Default,,0000,0000,0000,,What do you think, honey?"
Dialogue: 0,0:17:22.01,0:17:23.71,Default,,0000,0000,0000,,If it doesn't work, take it down.
Dialogue: 0,0:17:24.86,0:17:27.84,Default,,0000,0000,0000,,What we need to do is reconnect\Nwith who we really are,
Dialogue: 0,0:17:28.46,0:17:30.44,Default,,0000,0000,0000,,and that's thrilling indeed.
Dialogue: 0,0:17:31.48,0:17:32.67,Default,,0000,0000,0000,,Thank you very much.
Dialogue: 0,0:17:32.69,0:17:36.55,Default,,0000,0000,0000,,(Applause)