[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:01.04,0:00:04.05,Default,,0000,0000,0000,,I'd like to invite you to close your eyes.
Dialogue: 0,0:00:06.06,0:00:11.10,Default,,0000,0000,0000,,Imagine yourself standing\Noutside the front door of your home.
Dialogue: 0,0:00:11.98,0:00:14.77,Default,,0000,0000,0000,,I'd like you to notice\Nthe color of the door,
Dialogue: 0,0:00:14.79,0:00:16.77,Default,,0000,0000,0000,,the material that it's made out of.
Dialogue: 0,0:00:19.24,0:00:25.04,Default,,0000,0000,0000,,Now visualize a pack\Nof overweight nudists on bicycles.
Dialogue: 0,0:00:25.06,0:00:26.49,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:00:26.52,0:00:29.19,Default,,0000,0000,0000,,They are competing\Nin a naked bicycle race,
Dialogue: 0,0:00:29.21,0:00:32.43,Default,,0000,0000,0000,,and they are headed straight\Nfor your front door.
Dialogue: 0,0:00:32.46,0:00:34.30,Default,,0000,0000,0000,,I need you to actually see this.
Dialogue: 0,0:00:34.32,0:00:38.06,Default,,0000,0000,0000,,They are pedaling\Nreally hard, they're sweaty,
Dialogue: 0,0:00:38.08,0:00:40.38,Default,,0000,0000,0000,,they're bouncing around a lot.
Dialogue: 0,0:00:41.26,0:00:44.43,Default,,0000,0000,0000,,And they crash straight\Ninto the front door of your home.
Dialogue: 0,0:00:45.52,0:00:48.75,Default,,0000,0000,0000,,Bicycles fly everywhere,\Nwheels roll past you,
Dialogue: 0,0:00:48.77,0:00:51.39,Default,,0000,0000,0000,,spokes end up in awkward places.
Dialogue: 0,0:00:52.57,0:00:56.88,Default,,0000,0000,0000,,Step over the threshold of your door\Ninto your foyer, your hallway,
Dialogue: 0,0:00:56.90,0:00:58.48,Default,,0000,0000,0000,,whatever's on the other side,
Dialogue: 0,0:00:58.50,0:01:01.72,Default,,0000,0000,0000,,and appreciate the quality of the light.
Dialogue: 0,0:01:02.25,0:01:07.36,Default,,0000,0000,0000,,The light is shining\Ndown on Cookie Monster.
Dialogue: 0,0:01:08.84,0:01:13.47,Default,,0000,0000,0000,,Cookie Monster is waving at you\Nfrom his perch on top of a tan horse.
Dialogue: 0,0:01:13.50,0:01:15.28,Default,,0000,0000,0000,,It's a talking horse.
Dialogue: 0,0:01:15.30,0:01:20.12,Default,,0000,0000,0000,,You can practically feel\Nhis blue fur tickling your nose.
Dialogue: 0,0:01:20.14,0:01:24.09,Default,,0000,0000,0000,,You can smell the oatmeal raisin cookie\Nthat he's about to shovel into his mouth.
Dialogue: 0,0:01:24.11,0:01:25.72,Default,,0000,0000,0000,,Walk past him.
Dialogue: 0,0:01:25.74,0:01:27.65,Default,,0000,0000,0000,,Walk past him into your living room.
Dialogue: 0,0:01:28.24,0:01:31.32,Default,,0000,0000,0000,,In your living room,\Nin full imaginative broadband,
Dialogue: 0,0:01:31.34,0:01:33.62,Default,,0000,0000,0000,,picture Britney Spears.
Dialogue: 0,0:01:34.37,0:01:39.47,Default,,0000,0000,0000,,She is scantily clad, she's dancing\Non your coffee table,
Dialogue: 0,0:01:39.50,0:01:41.78,Default,,0000,0000,0000,,and she's singing\N"Hit Me Baby One More Time."
Dialogue: 0,0:01:42.36,0:01:44.71,Default,,0000,0000,0000,,And then, follow me into your kitchen.
Dialogue: 0,0:01:45.09,0:01:49.36,Default,,0000,0000,0000,,In your kitchen, the floor has been\Npaved over with a yellow brick road,
Dialogue: 0,0:01:49.38,0:01:54.77,Default,,0000,0000,0000,,and out of your oven are coming\Ntowards you Dorothy, the Tin Man,
Dialogue: 0,0:01:54.79,0:01:57.71,Default,,0000,0000,0000,,the Scarecrow and the Lion\Nfrom "The Wizard of Oz,"
Dialogue: 0,0:01:57.74,0:01:59.98,Default,,0000,0000,0000,,hand-in-hand, skipping\Nstraight towards you.
Dialogue: 0,0:02:00.00,0:02:02.55,Default,,0000,0000,0000,,Okay. Open your eyes.
Dialogue: 0,0:02:05.09,0:02:08.19,Default,,0000,0000,0000,,I want to tell you\Nabout a very bizarre contest
Dialogue: 0,0:02:08.21,0:02:10.85,Default,,0000,0000,0000,,that is held every spring\Nin New York City.
Dialogue: 0,0:02:11.48,0:02:14.50,Default,,0000,0000,0000,,It's called the United States\NMemory Championship.
Dialogue: 0,0:02:14.52,0:02:17.24,Default,,0000,0000,0000,,And I had gone to cover\Nthis contest a few years back
Dialogue: 0,0:02:17.26,0:02:19.12,Default,,0000,0000,0000,,as a science journalist,
Dialogue: 0,0:02:19.15,0:02:24.60,Default,,0000,0000,0000,,expecting, I guess, that this was going\Nto be like the Superbowl of savants.
Dialogue: 0,0:02:25.39,0:02:28.63,Default,,0000,0000,0000,,This was a bunch of guys and a few ladies,
Dialogue: 0,0:02:28.66,0:02:32.12,Default,,0000,0000,0000,,widely varying in both age\Nand hygienic upkeep.
Dialogue: 0,0:02:32.87,0:02:35.13,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:02:35.100,0:02:39.34,Default,,0000,0000,0000,,They were memorizing\Nhundreds of random numbers,
Dialogue: 0,0:02:39.36,0:02:40.75,Default,,0000,0000,0000,,looking at them just once.
Dialogue: 0,0:02:40.77,0:02:45.33,Default,,0000,0000,0000,,They were memorizing the names of dozens\Nand dozens and dozens of strangers.
Dialogue: 0,0:02:45.97,0:02:48.82,Default,,0000,0000,0000,,They were memorizing\Nentire poems in just a few minutes.
Dialogue: 0,0:02:49.15,0:02:51.38,Default,,0000,0000,0000,,They were competing\Nto see who could memorize
Dialogue: 0,0:02:51.40,0:02:54.46,Default,,0000,0000,0000,,the order of a shuffled pack\Nof playing cards the fastest.
Dialogue: 0,0:02:54.89,0:02:56.85,Default,,0000,0000,0000,,I was like, this is unbelievable.
Dialogue: 0,0:02:56.87,0:02:59.82,Default,,0000,0000,0000,,These people must be freaks of nature.
Dialogue: 0,0:03:00.40,0:03:03.29,Default,,0000,0000,0000,,And I started talking\Nto a few of the competitors.
Dialogue: 0,0:03:03.32,0:03:06.66,Default,,0000,0000,0000,,This is a guy called Ed Cook,\Nwho had come over from England,
Dialogue: 0,0:03:06.68,0:03:08.90,Default,,0000,0000,0000,,where he had one\Nof the best-trained memories.
Dialogue: 0,0:03:08.92,0:03:12.50,Default,,0000,0000,0000,,And I said to him,\N"Ed, when did you realize
Dialogue: 0,0:03:12.52,0:03:14.18,Default,,0000,0000,0000,,that you were a savant?"
Dialogue: 0,0:03:14.81,0:03:17.30,Default,,0000,0000,0000,,And Ed was like, "I'm not a savant.
Dialogue: 0,0:03:17.32,0:03:19.63,Default,,0000,0000,0000,,In fact, I have just an average memory.
Dialogue: 0,0:03:19.65,0:03:22.66,Default,,0000,0000,0000,,Everybody who competes\Nin this contest will tell you
Dialogue: 0,0:03:22.68,0:03:24.80,Default,,0000,0000,0000,,that they have just an average memory.
Dialogue: 0,0:03:24.83,0:03:31.70,Default,,0000,0000,0000,,We've all trained ourselves to perform\Nthese utterly miraculous feats of memory
Dialogue: 0,0:03:31.72,0:03:33.69,Default,,0000,0000,0000,,using a set of ancient techniques,
Dialogue: 0,0:03:33.71,0:03:36.51,Default,,0000,0000,0000,,techniques invented\N2,500 years ago in Greece,
Dialogue: 0,0:03:36.54,0:03:41.50,Default,,0000,0000,0000,,the same techniques that Cicero\Nhad used to memorize his speeches,
Dialogue: 0,0:03:41.53,0:03:45.30,Default,,0000,0000,0000,,that medieval scholars had used\Nto memorize entire books."
Dialogue: 0,0:03:46.07,0:03:49.41,Default,,0000,0000,0000,,And I said, "Whoa. How come\NI never heard of this before?"
Dialogue: 0,0:03:50.20,0:03:52.64,Default,,0000,0000,0000,,And we were standing\Noutside the competition hall,
Dialogue: 0,0:03:52.66,0:03:59.03,Default,,0000,0000,0000,,and Ed, who is a wonderful, brilliant,\Nbut somewhat eccentric English guy,
Dialogue: 0,0:03:59.06,0:04:03.52,Default,,0000,0000,0000,,says to me, "Josh, you're\Nan American journalist.
Dialogue: 0,0:04:03.55,0:04:05.48,Default,,0000,0000,0000,,Do you know Britney Spears?"
Dialogue: 0,0:04:06.02,0:04:10.11,Default,,0000,0000,0000,,I'm like, "What? No. Why?"
Dialogue: 0,0:04:10.76,0:04:13.19,Default,,0000,0000,0000,,"Because I really want\Nto teach Britney Spears
Dialogue: 0,0:04:13.22,0:04:16.10,Default,,0000,0000,0000,,how to memorize the order\Nof a shuffled pack of playing cards
Dialogue: 0,0:04:16.12,0:04:17.91,Default,,0000,0000,0000,,on U.S. national television.
Dialogue: 0,0:04:17.93,0:04:21.01,Default,,0000,0000,0000,,It will prove to the world\Nthat anybody can do this."
Dialogue: 0,0:04:21.03,0:04:24.41,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:04:26.26,0:04:29.72,Default,,0000,0000,0000,,I was like, "Well, I'm not Britney Spears,
Dialogue: 0,0:04:29.74,0:04:31.71,Default,,0000,0000,0000,,but maybe you could teach me.
Dialogue: 0,0:04:32.46,0:04:34.72,Default,,0000,0000,0000,,I mean, you've got to start\Nsomewhere, right?"
Dialogue: 0,0:04:34.74,0:04:38.35,Default,,0000,0000,0000,,And that was the beginning\Nof a very strange journey for me.
Dialogue: 0,0:04:38.74,0:04:41.69,Default,,0000,0000,0000,,I ended up spending\Nthe better part of the next year
Dialogue: 0,0:04:41.71,0:04:43.51,Default,,0000,0000,0000,,not only training my memory,
Dialogue: 0,0:04:43.53,0:04:45.47,Default,,0000,0000,0000,,but also investigating it,
Dialogue: 0,0:04:45.49,0:04:47.48,Default,,0000,0000,0000,,trying to understand how it works,
Dialogue: 0,0:04:47.50,0:04:49.48,Default,,0000,0000,0000,,why it sometimes doesn't work,
Dialogue: 0,0:04:49.50,0:04:52.15,Default,,0000,0000,0000,,and what its potential might be.
Dialogue: 0,0:04:52.18,0:04:54.37,Default,,0000,0000,0000,,And I met a host\Nof really interesting people.
Dialogue: 0,0:04:54.39,0:04:56.26,Default,,0000,0000,0000,,This is a guy called E.P.
Dialogue: 0,0:04:56.29,0:04:58.56,Default,,0000,0000,0000,,He's an amnesic who had, very possibly,
Dialogue: 0,0:04:58.58,0:05:01.27,Default,,0000,0000,0000,,the worst memory in the world.
Dialogue: 0,0:05:01.29,0:05:03.06,Default,,0000,0000,0000,,His memory was so bad,
Dialogue: 0,0:05:03.08,0:05:06.01,Default,,0000,0000,0000,,that he didn't even remember\Nhe had a memory problem,
Dialogue: 0,0:05:06.03,0:05:07.56,Default,,0000,0000,0000,,which is amazing.
Dialogue: 0,0:05:07.59,0:05:09.54,Default,,0000,0000,0000,,And he was this incredibly tragic figure,
Dialogue: 0,0:05:09.57,0:05:15.08,Default,,0000,0000,0000,,but he was a window into the extent\Nto which our memories make us who we are.
Dialogue: 0,0:05:16.05,0:05:18.67,Default,,0000,0000,0000,,At the other end\Nof the spectrum, I met this guy.
Dialogue: 0,0:05:18.70,0:05:22.32,Default,,0000,0000,0000,,This is Kim Peek, he was the basis\Nfor Dustin Hoffman's character
Dialogue: 0,0:05:22.35,0:05:23.62,Default,,0000,0000,0000,,in the movie "Rain Man."
Dialogue: 0,0:05:24.02,0:05:28.19,Default,,0000,0000,0000,,We spent an afternoon together\Nin the Salt Lake City Public Library
Dialogue: 0,0:05:28.21,0:05:30.34,Default,,0000,0000,0000,,memorizing phone books,
Dialogue: 0,0:05:30.37,0:05:32.95,Default,,0000,0000,0000,,which was scintillating.
Dialogue: 0,0:05:32.97,0:05:35.70,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:05:35.73,0:05:39.88,Default,,0000,0000,0000,,And I went back and I read\Na whole host of memory treatises,
Dialogue: 0,0:05:39.91,0:05:44.30,Default,,0000,0000,0000,,treatises written 2,000-plus\Nyears ago in Latin,
Dialogue: 0,0:05:44.32,0:05:46.100,Default,,0000,0000,0000,,in antiquity, and then later,\Nin the Middle Ages.
Dialogue: 0,0:05:47.46,0:05:50.17,Default,,0000,0000,0000,,And I learned a whole bunch\Nof really interesting stuff.
Dialogue: 0,0:05:50.67,0:05:53.22,Default,,0000,0000,0000,,One of the really interesting\Nthings that I learned
Dialogue: 0,0:05:53.24,0:05:55.49,Default,,0000,0000,0000,,is that once upon a time,
Dialogue: 0,0:05:55.51,0:06:01.78,Default,,0000,0000,0000,,this idea of having a trained,\Ndisciplined, cultivated memory
Dialogue: 0,0:06:01.81,0:06:06.40,Default,,0000,0000,0000,,was not nearly so alien\Nas it would seem to us to be today.
Dialogue: 0,0:06:06.78,0:06:11.05,Default,,0000,0000,0000,,Once upon a time,\Npeople invested in their memories,
Dialogue: 0,0:06:11.07,0:06:15.30,Default,,0000,0000,0000,,in laboriously furnishing their minds.
Dialogue: 0,0:06:16.72,0:06:18.20,Default,,0000,0000,0000,,Over the last few millenia,
Dialogue: 0,0:06:18.22,0:06:20.94,Default,,0000,0000,0000,,we've invented a series of technologies --
Dialogue: 0,0:06:20.96,0:06:23.35,Default,,0000,0000,0000,,from the alphabet, to the scroll,
Dialogue: 0,0:06:23.38,0:06:25.67,Default,,0000,0000,0000,,to the codex, the printing\Npress, photography,
Dialogue: 0,0:06:25.69,0:06:27.96,Default,,0000,0000,0000,,the computer, the smartphone --
Dialogue: 0,0:06:27.98,0:06:30.52,Default,,0000,0000,0000,,that have made it progressively\Neasier and easier
Dialogue: 0,0:06:30.54,0:06:33.35,Default,,0000,0000,0000,,for us to externalize our memories,
Dialogue: 0,0:06:33.37,0:06:38.69,Default,,0000,0000,0000,,for us to essentially outsource\Nthis fundamental human capacity.
Dialogue: 0,0:06:39.74,0:06:42.99,Default,,0000,0000,0000,,These technologies have made\Nour modern world possible,
Dialogue: 0,0:06:43.02,0:06:44.45,Default,,0000,0000,0000,,but they've also changed us.
Dialogue: 0,0:06:45.05,0:06:46.73,Default,,0000,0000,0000,,They've changed us culturally,
Dialogue: 0,0:06:46.76,0:06:49.89,Default,,0000,0000,0000,,and I would argue that they've\Nchanged us cognitively.
Dialogue: 0,0:06:49.92,0:06:52.62,Default,,0000,0000,0000,,Having little need to remember anymore,
Dialogue: 0,0:06:52.65,0:06:54.86,Default,,0000,0000,0000,,it sometimes seems\Nlike we've forgotten how.
Dialogue: 0,0:06:55.73,0:06:58.29,Default,,0000,0000,0000,,One of the last places on Earth\Nwhere you still find
Dialogue: 0,0:06:58.31,0:07:03.71,Default,,0000,0000,0000,,people passionate about this idea of\Na trained, disciplined, cultivated memory,
Dialogue: 0,0:07:03.73,0:07:06.35,Default,,0000,0000,0000,,is at this totally singular\Nmemory contest.
Dialogue: 0,0:07:06.38,0:07:08.02,Default,,0000,0000,0000,,It's actually not that singular,
Dialogue: 0,0:07:08.04,0:07:10.07,Default,,0000,0000,0000,,there are contests held\Nall over the world.
Dialogue: 0,0:07:10.09,0:07:13.89,Default,,0000,0000,0000,,And I was fascinated,\NI wanted to know how do these guys do it.
Dialogue: 0,0:07:15.00,0:07:19.04,Default,,0000,0000,0000,,A few years back a group of researchers\Nat University College London
Dialogue: 0,0:07:19.06,0:07:21.78,Default,,0000,0000,0000,,brought a bunch of memory\Nchampions into the lab.
Dialogue: 0,0:07:21.81,0:07:23.06,Default,,0000,0000,0000,,They wanted to know:
Dialogue: 0,0:07:23.09,0:07:26.02,Default,,0000,0000,0000,,Do these guys have brains\Nthat are somehow structurally,
Dialogue: 0,0:07:26.05,0:07:28.75,Default,,0000,0000,0000,,anatomically different\Nfrom the rest of ours?
Dialogue: 0,0:07:29.25,0:07:31.17,Default,,0000,0000,0000,,The answer was no.
Dialogue: 0,0:07:32.56,0:07:34.98,Default,,0000,0000,0000,,Are they smarter than the rest of us?
Dialogue: 0,0:07:35.31,0:07:39.04,Default,,0000,0000,0000,,They gave them a bunch of cognitive tests,\Nand the answer was: not really.
Dialogue: 0,0:07:39.07,0:07:42.29,Default,,0000,0000,0000,,There was, however, one really\Ninteresting and telling difference
Dialogue: 0,0:07:42.32,0:07:44.40,Default,,0000,0000,0000,,between the brains of the memory champions
Dialogue: 0,0:07:44.42,0:07:47.18,Default,,0000,0000,0000,,and the control subjects\Nthat they were comparing them to.
Dialogue: 0,0:07:47.68,0:07:50.68,Default,,0000,0000,0000,,When they put these guys\Nin an fMRI machine,
Dialogue: 0,0:07:50.70,0:07:54.04,Default,,0000,0000,0000,,scanned their brains\Nwhile they were memorizing numbers
Dialogue: 0,0:07:54.06,0:07:56.69,Default,,0000,0000,0000,,and people's faces\Nand pictures of snowflakes,
Dialogue: 0,0:07:56.72,0:08:01.57,Default,,0000,0000,0000,,they found that the memory champions were\Nlighting up different parts of the brain
Dialogue: 0,0:08:01.60,0:08:02.88,Default,,0000,0000,0000,,than everyone else.
Dialogue: 0,0:08:03.29,0:08:06.55,Default,,0000,0000,0000,,Of note, they were using,\Nor they seemed to be using,
Dialogue: 0,0:08:06.57,0:08:10.67,Default,,0000,0000,0000,,a part of the brain that's involved\Nin spatial memory and navigation.
Dialogue: 0,0:08:11.53,0:08:12.69,Default,,0000,0000,0000,,Why?
Dialogue: 0,0:08:12.71,0:08:16.37,Default,,0000,0000,0000,,And is there something\Nthat the rest of us can learn from this?
Dialogue: 0,0:08:17.85,0:08:24.55,Default,,0000,0000,0000,,The sport of competitive memorizing\Nis driven by a kind of arms race where,
Dialogue: 0,0:08:24.57,0:08:29.63,Default,,0000,0000,0000,,every year, somebody comes up with a new\Nway to remember more stuff more quickly,
Dialogue: 0,0:08:29.65,0:08:32.10,Default,,0000,0000,0000,,and then the rest of the field\Nhas to play catch-up.
Dialogue: 0,0:08:32.13,0:08:33.75,Default,,0000,0000,0000,,This is my friend Ben Pridmore,
Dialogue: 0,0:08:33.77,0:08:35.91,Default,,0000,0000,0000,,three-time world memory champion.
Dialogue: 0,0:08:35.94,0:08:41.10,Default,,0000,0000,0000,,On his desk in front of him\Nare 36 shuffled packs of playing cards
Dialogue: 0,0:08:41.12,0:08:44.18,Default,,0000,0000,0000,,that he is about to try\Nto memorize in one hour,
Dialogue: 0,0:08:44.21,0:08:48.26,Default,,0000,0000,0000,,using a technique that he invented\Nand he alone has mastered.
Dialogue: 0,0:08:48.29,0:08:51.01,Default,,0000,0000,0000,,He used a similar technique
Dialogue: 0,0:08:51.03,0:08:57.83,Default,,0000,0000,0000,,to memorize the precise order\Nof 4,140 random binary digits
Dialogue: 0,0:08:57.85,0:08:59.90,Default,,0000,0000,0000,,in half an hour.
Dialogue: 0,0:08:59.93,0:09:01.45,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:09:01.48,0:09:02.69,Default,,0000,0000,0000,,Yeah.
Dialogue: 0,0:09:03.57,0:09:06.40,Default,,0000,0000,0000,,And while there are a whole host of ways
Dialogue: 0,0:09:06.42,0:09:10.43,Default,,0000,0000,0000,,of remembering stuff\Nin these competitions,
Dialogue: 0,0:09:10.46,0:09:13.12,Default,,0000,0000,0000,,everything, all of the techniques\Nthat are being used,
Dialogue: 0,0:09:13.14,0:09:15.48,Default,,0000,0000,0000,,ultimately come down to a concept
Dialogue: 0,0:09:15.50,0:09:18.83,Default,,0000,0000,0000,,that psychologists refer to\Nas "elaborative encoding."
Dialogue: 0,0:09:19.32,0:09:21.80,Default,,0000,0000,0000,,And it's well-illustrated\Nby a nifty paradox
Dialogue: 0,0:09:21.83,0:09:25.41,Default,,0000,0000,0000,,known as the Baker/baker paradox,\Nwhich goes like this:
Dialogue: 0,0:09:25.44,0:09:28.31,Default,,0000,0000,0000,,If I tell two people\Nto remember the same word,
Dialogue: 0,0:09:28.33,0:09:29.88,Default,,0000,0000,0000,,if I say to you,
Dialogue: 0,0:09:29.90,0:09:33.50,Default,,0000,0000,0000,,"Remember that\Nthere is a guy named Baker."
Dialogue: 0,0:09:33.53,0:09:35.01,Default,,0000,0000,0000,,That's his name.
Dialogue: 0,0:09:35.03,0:09:39.80,Default,,0000,0000,0000,,And I say to you, "Remember\Nthat there is a guy who is a baker."
Dialogue: 0,0:09:39.82,0:09:40.99,Default,,0000,0000,0000,,Okay?
Dialogue: 0,0:09:41.45,0:09:44.64,Default,,0000,0000,0000,,And I come back to you\Nat some point later on,
Dialogue: 0,0:09:44.66,0:09:48.36,Default,,0000,0000,0000,,and I say, "Do you remember that word\Nthat I told you a while back?
Dialogue: 0,0:09:48.38,0:09:50.25,Default,,0000,0000,0000,,Do you remember what it was?"
Dialogue: 0,0:09:50.28,0:09:53.52,Default,,0000,0000,0000,,The person who was told his name is Baker
Dialogue: 0,0:09:53.54,0:09:56.60,Default,,0000,0000,0000,,is less likely to remember the same word
Dialogue: 0,0:09:56.63,0:09:59.90,Default,,0000,0000,0000,,than the person was told\Nhis job is a baker.
Dialogue: 0,0:10:00.24,0:10:03.32,Default,,0000,0000,0000,,Same word, different amount\Nof remembering; that's weird.
Dialogue: 0,0:10:03.35,0:10:04.99,Default,,0000,0000,0000,,What's going on here?
Dialogue: 0,0:10:05.02,0:10:10.01,Default,,0000,0000,0000,,Well, the name Baker\Ndoesn't actually mean anything to you.
Dialogue: 0,0:10:10.03,0:10:14.25,Default,,0000,0000,0000,,It is entirely untethered\Nfrom all of the other memories
Dialogue: 0,0:10:14.27,0:10:15.76,Default,,0000,0000,0000,,floating around in your skull.
Dialogue: 0,0:10:15.79,0:10:18.94,Default,,0000,0000,0000,,But the common noun "baker" --\Nwe know bakers.
Dialogue: 0,0:10:19.30,0:10:21.10,Default,,0000,0000,0000,,Bakers wear funny white hats.
Dialogue: 0,0:10:21.12,0:10:22.73,Default,,0000,0000,0000,,Bakers have flour on their hands.
Dialogue: 0,0:10:22.75,0:10:25.04,Default,,0000,0000,0000,,Bakers smell good\Nwhen they come home from work.
Dialogue: 0,0:10:25.35,0:10:27.06,Default,,0000,0000,0000,,Maybe we even know a baker.
Dialogue: 0,0:10:27.09,0:10:28.82,Default,,0000,0000,0000,,And when we first hear that word,
Dialogue: 0,0:10:28.84,0:10:31.36,Default,,0000,0000,0000,,we start putting these\Nassociational hooks into it,
Dialogue: 0,0:10:31.38,0:10:34.90,Default,,0000,0000,0000,,that make it easier to fish it\Nback out at some later date.
Dialogue: 0,0:10:35.84,0:10:40.33,Default,,0000,0000,0000,,The entire art of what is going on\Nin these memory contests,
Dialogue: 0,0:10:40.35,0:10:44.16,Default,,0000,0000,0000,,and the entire art of remembering\Nstuff better in everyday life,
Dialogue: 0,0:10:44.19,0:10:47.95,Default,,0000,0000,0000,,is figuring out ways\Nto transform capital B Bakers
Dialogue: 0,0:10:47.97,0:10:49.84,Default,,0000,0000,0000,,into lower-case B bakers --
Dialogue: 0,0:10:49.86,0:10:53.15,Default,,0000,0000,0000,,to take information\Nthat is lacking in context,
Dialogue: 0,0:10:53.17,0:10:55.23,Default,,0000,0000,0000,,in significance, in meaning,
Dialogue: 0,0:10:55.25,0:10:56.78,Default,,0000,0000,0000,,and transform it in some way,
Dialogue: 0,0:10:56.80,0:11:01.00,Default,,0000,0000,0000,,so that it becomes meaningful\Nin the light of all the other things
Dialogue: 0,0:11:01.03,0:11:02.98,Default,,0000,0000,0000,,that you have in your mind.
Dialogue: 0,0:11:04.62,0:11:07.86,Default,,0000,0000,0000,,One of the more elaborate\Ntechniques for doing this
Dialogue: 0,0:11:07.89,0:11:11.09,Default,,0000,0000,0000,,dates back 2,500 years to Ancient Greece.
Dialogue: 0,0:11:11.58,0:11:13.58,Default,,0000,0000,0000,,It came to be known as the memory palace.
Dialogue: 0,0:11:13.97,0:11:16.18,Default,,0000,0000,0000,,The story behind its creation\Ngoes like this:
Dialogue: 0,0:11:17.43,0:11:21.83,Default,,0000,0000,0000,,There was a poet called Simonides,\Nwho was attending a banquet.
Dialogue: 0,0:11:21.86,0:11:23.92,Default,,0000,0000,0000,,He was actually the hired entertainment,
Dialogue: 0,0:11:23.95,0:11:27.04,Default,,0000,0000,0000,,because back then, if you wanted\Nto throw a really slamming party,
Dialogue: 0,0:11:27.07,0:11:29.67,Default,,0000,0000,0000,,you didn't hire a D.J., you hired a poet.
Dialogue: 0,0:11:30.24,0:11:35.67,Default,,0000,0000,0000,,And he stands up, delivers his poem\Nfrom memory, walks out the door,
Dialogue: 0,0:11:35.70,0:11:37.80,Default,,0000,0000,0000,,and at the moment he does,
Dialogue: 0,0:11:37.82,0:11:39.50,Default,,0000,0000,0000,,the banquet hall collapses.
Dialogue: 0,0:11:40.90,0:11:42.81,Default,,0000,0000,0000,,Kills everybody inside.
Dialogue: 0,0:11:43.75,0:11:45.68,Default,,0000,0000,0000,,It doesn't just kill everybody,
Dialogue: 0,0:11:45.70,0:11:48.68,Default,,0000,0000,0000,,it mangles the bodies\Nbeyond all recognition.
Dialogue: 0,0:11:49.79,0:11:52.14,Default,,0000,0000,0000,,Nobody can say who was inside,
Dialogue: 0,0:11:52.17,0:11:54.73,Default,,0000,0000,0000,,nobody can say where they were sitting.
Dialogue: 0,0:11:54.75,0:11:56.97,Default,,0000,0000,0000,,The bodies can't be properly buried.
Dialogue: 0,0:11:56.99,0:12:00.26,Default,,0000,0000,0000,,It's one tragedy compounding another.
Dialogue: 0,0:12:01.61,0:12:03.52,Default,,0000,0000,0000,,Simonides, standing outside,
Dialogue: 0,0:12:03.54,0:12:05.65,Default,,0000,0000,0000,,the sole survivor amid the wreckage,
Dialogue: 0,0:12:05.67,0:12:10.06,Default,,0000,0000,0000,,closes his eyes and has this realization,
Dialogue: 0,0:12:10.09,0:12:12.03,Default,,0000,0000,0000,,which is that in his mind's eye,
Dialogue: 0,0:12:12.05,0:12:16.74,Default,,0000,0000,0000,,he can see where each of the guests\Nat the banquet had been sitting.
Dialogue: 0,0:12:17.45,0:12:19.56,Default,,0000,0000,0000,,And he takes the relatives by the hand,
Dialogue: 0,0:12:19.59,0:12:22.37,Default,,0000,0000,0000,,and guides them each\Nto their loved ones amid the wreckage.
Dialogue: 0,0:12:23.100,0:12:26.100,Default,,0000,0000,0000,,What Simonides figured out at that moment,
Dialogue: 0,0:12:27.02,0:12:30.22,Default,,0000,0000,0000,,is something that I think\Nwe all kind of intuitively know,
Dialogue: 0,0:12:30.24,0:12:35.37,Default,,0000,0000,0000,,which is that, as bad as we are\Nat remembering names and phone numbers,
Dialogue: 0,0:12:35.39,0:12:38.39,Default,,0000,0000,0000,,and word-for-word instructions\Nfrom our colleagues,
Dialogue: 0,0:12:38.42,0:12:42.78,Default,,0000,0000,0000,,we have really exceptional\Nvisual and spatial memories.
Dialogue: 0,0:12:43.86,0:12:47.58,Default,,0000,0000,0000,,If I asked you to recount\Nthe first 10 words of the story
Dialogue: 0,0:12:47.61,0:12:50.21,Default,,0000,0000,0000,,that I just told you about Simonides,
Dialogue: 0,0:12:50.23,0:12:52.80,Default,,0000,0000,0000,,chances are you would have\Na tough time with it.
Dialogue: 0,0:12:52.83,0:12:57.25,Default,,0000,0000,0000,,But, I would wager\Nthat if I asked you to recall
Dialogue: 0,0:12:57.27,0:13:01.97,Default,,0000,0000,0000,,who is sitting on top\Nof a talking tan horse
Dialogue: 0,0:13:01.99,0:13:04.01,Default,,0000,0000,0000,,in your foyer right now,
Dialogue: 0,0:13:04.03,0:13:05.55,Default,,0000,0000,0000,,you would be able to see that.
Dialogue: 0,0:13:06.50,0:13:08.67,Default,,0000,0000,0000,,The idea behind the memory palace
Dialogue: 0,0:13:08.70,0:13:13.26,Default,,0000,0000,0000,,is to create this imagined edifice\Nin your mind's eye,
Dialogue: 0,0:13:13.28,0:13:17.35,Default,,0000,0000,0000,,and populate it with images\Nof the things that you want to remember --
Dialogue: 0,0:13:17.37,0:13:20.62,Default,,0000,0000,0000,,the crazier, weirder, more bizarre,
Dialogue: 0,0:13:20.64,0:13:24.49,Default,,0000,0000,0000,,funnier, raunchier, stinkier the image is,
Dialogue: 0,0:13:24.51,0:13:27.16,Default,,0000,0000,0000,,the more unforgettable it's likely to be.
Dialogue: 0,0:13:27.18,0:13:29.92,Default,,0000,0000,0000,,This is advice that goes\Nback 2,000-plus years
Dialogue: 0,0:13:29.95,0:13:32.12,Default,,0000,0000,0000,,to the earliest Latin memory treatises.
Dialogue: 0,0:13:32.51,0:13:33.73,Default,,0000,0000,0000,,So how does this work?
Dialogue: 0,0:13:34.47,0:13:41.26,Default,,0000,0000,0000,,Let's say that you've been invited\Nto TED center stage to give a speech,
Dialogue: 0,0:13:41.28,0:13:43.92,Default,,0000,0000,0000,,and you want to do it from memory,
Dialogue: 0,0:13:43.94,0:13:48.53,Default,,0000,0000,0000,,and you want to do it the way\Nthat Cicero would have done it,
Dialogue: 0,0:13:48.55,0:13:52.06,Default,,0000,0000,0000,,if he had been invited\Nto TEDxRome 2,000 years ago.
Dialogue: 0,0:13:52.46,0:13:53.66,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:13:53.68,0:13:55.46,Default,,0000,0000,0000,,What you might do
Dialogue: 0,0:13:55.48,0:14:00.01,Default,,0000,0000,0000,,is picture yourself\Nat the front door of your house.
Dialogue: 0,0:14:01.08,0:14:06.31,Default,,0000,0000,0000,,And you'd come up with some sort\Nof crazy, ridiculous, unforgettable image,
Dialogue: 0,0:14:06.33,0:14:09.10,Default,,0000,0000,0000,,to remind you that the first thing\Nyou want to talk about
Dialogue: 0,0:14:09.12,0:14:11.38,Default,,0000,0000,0000,,is this totally bizarre contest.
Dialogue: 0,0:14:11.41,0:14:12.54,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:14:12.56,0:14:14.53,Default,,0000,0000,0000,,And then you'd go inside your house,
Dialogue: 0,0:14:14.55,0:14:19.27,Default,,0000,0000,0000,,and you would see an image\Nof Cookie Monster on top of Mister Ed.
Dialogue: 0,0:14:19.29,0:14:20.54,Default,,0000,0000,0000,,And that would remind you
Dialogue: 0,0:14:20.56,0:14:23.44,Default,,0000,0000,0000,,that you would want to then\Nintroduce your friend Ed Cook.
Dialogue: 0,0:14:23.93,0:14:26.38,Default,,0000,0000,0000,,And then you'd see\Nan image of Britney Spears
Dialogue: 0,0:14:26.40,0:14:29.19,Default,,0000,0000,0000,,to remind you of this funny\Nanecdote you want to tell.
Dialogue: 0,0:14:29.21,0:14:30.72,Default,,0000,0000,0000,,And you'd go into your kitchen,
Dialogue: 0,0:14:30.74,0:14:33.07,Default,,0000,0000,0000,,and the fourth topic\Nyou were going to talk about
Dialogue: 0,0:14:33.10,0:14:35.64,Default,,0000,0000,0000,,was this strange journey\Nthat you went on for a year,
Dialogue: 0,0:14:35.67,0:14:38.98,Default,,0000,0000,0000,,and you'd have some friends\Nto help you remember that.
Dialogue: 0,0:14:41.05,0:14:44.83,Default,,0000,0000,0000,,This is how Roman orators\Nmemorized their speeches --
Dialogue: 0,0:14:44.85,0:14:48.15,Default,,0000,0000,0000,,not word-for-word, which is just\Ngoing to screw you up,
Dialogue: 0,0:14:48.17,0:14:50.23,Default,,0000,0000,0000,,but topic-for-topic.
Dialogue: 0,0:14:50.88,0:14:53.16,Default,,0000,0000,0000,,In fact, the phrase "topic sentence" --
Dialogue: 0,0:14:54.73,0:14:57.18,Default,,0000,0000,0000,,that comes from the Greek word "topos,"
Dialogue: 0,0:14:57.20,0:14:58.56,Default,,0000,0000,0000,,which means "place."
Dialogue: 0,0:14:58.58,0:15:02.77,Default,,0000,0000,0000,,That's a vestige of when people used\Nto think about oratory and rhetoric
Dialogue: 0,0:15:02.79,0:15:04.68,Default,,0000,0000,0000,,in these sorts of spatial terms.
Dialogue: 0,0:15:04.71,0:15:07.01,Default,,0000,0000,0000,,The phrase "in the first place,"
Dialogue: 0,0:15:07.04,0:15:09.74,Default,,0000,0000,0000,,that's like "in the first place\Nof your memory palace."
Dialogue: 0,0:15:10.61,0:15:12.33,Default,,0000,0000,0000,,I thought this was just fascinating,
Dialogue: 0,0:15:12.36,0:15:13.89,Default,,0000,0000,0000,,and I got really into it.
Dialogue: 0,0:15:13.91,0:15:16.67,Default,,0000,0000,0000,,And I went to a few more\Nof these memory contests,
Dialogue: 0,0:15:16.70,0:15:19.41,Default,,0000,0000,0000,,and I had this notion\Nthat I might write something longer
Dialogue: 0,0:15:19.44,0:15:22.29,Default,,0000,0000,0000,,about this subculture\Nof competitive memorizers.
Dialogue: 0,0:15:22.76,0:15:24.03,Default,,0000,0000,0000,,But there was a problem.
Dialogue: 0,0:15:24.58,0:15:27.62,Default,,0000,0000,0000,,The problem was that a memory contest
Dialogue: 0,0:15:27.65,0:15:30.88,Default,,0000,0000,0000,,is a pathologically boring event.
Dialogue: 0,0:15:30.90,0:15:34.06,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:15:34.09,0:15:38.06,Default,,0000,0000,0000,,Truly, it is like a bunch of people\Nsitting around taking the SATs --
Dialogue: 0,0:15:38.63,0:15:40.34,Default,,0000,0000,0000,,I mean, the most dramatic it gets
Dialogue: 0,0:15:40.36,0:15:42.67,Default,,0000,0000,0000,,is when somebody\Nstarts massaging their temples.
Dialogue: 0,0:15:42.70,0:15:45.24,Default,,0000,0000,0000,,And I'm a journalist,\NI need something to write about.
Dialogue: 0,0:15:45.27,0:15:48.70,Default,,0000,0000,0000,,I know that there's incredible stuff\Nhappening in these people's minds,
Dialogue: 0,0:15:48.72,0:15:50.46,Default,,0000,0000,0000,,but I don't have access to it.
Dialogue: 0,0:15:50.49,0:15:53.64,Default,,0000,0000,0000,,And I realized, if I was going\Nto tell this story,
Dialogue: 0,0:15:53.66,0:15:55.82,Default,,0000,0000,0000,,I needed to walk\Nin their shoes a little bit.
Dialogue: 0,0:15:56.48,0:15:59.57,Default,,0000,0000,0000,,And so I started trying\Nto spend 15 or 20 minutes
Dialogue: 0,0:15:59.60,0:16:02.34,Default,,0000,0000,0000,,every morning, before I sat\Ndown with my New York Times,
Dialogue: 0,0:16:02.36,0:16:04.51,Default,,0000,0000,0000,,just trying to remember something.
Dialogue: 0,0:16:04.93,0:16:06.53,Default,,0000,0000,0000,,Maybe it was a poem,
Dialogue: 0,0:16:06.55,0:16:10.26,Default,,0000,0000,0000,,maybe it was names from an old yearbook\Nthat I bought at a flea market.
Dialogue: 0,0:16:11.24,0:16:16.04,Default,,0000,0000,0000,,And I found that this was shockingly fun.
Dialogue: 0,0:16:16.74,0:16:18.32,Default,,0000,0000,0000,,I never would have expected that.
Dialogue: 0,0:16:18.65,0:16:21.88,Default,,0000,0000,0000,,It was fun because this is actually\Nnot about training your memory.
Dialogue: 0,0:16:21.90,0:16:24.90,Default,,0000,0000,0000,,What you're doing, is you're trying\Nto get better and better
Dialogue: 0,0:16:24.92,0:16:26.95,Default,,0000,0000,0000,,at creating, at dreaming up,
Dialogue: 0,0:16:26.98,0:16:30.36,Default,,0000,0000,0000,,these utterly ludicrous,\Nraunchy, hilarious,
Dialogue: 0,0:16:30.38,0:16:33.46,Default,,0000,0000,0000,,and hopefully unforgettable\Nimages in your mind's eye.
Dialogue: 0,0:16:33.99,0:16:35.55,Default,,0000,0000,0000,,And I got pretty into it.
Dialogue: 0,0:16:35.58,0:16:41.51,Default,,0000,0000,0000,,This is me wearing my standard\Ncompetitive memorizer's training kit.
Dialogue: 0,0:16:41.54,0:16:42.75,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:16:42.78,0:16:44.18,Default,,0000,0000,0000,,It's a pair of earmuffs
Dialogue: 0,0:16:44.20,0:16:48.15,Default,,0000,0000,0000,,and a set of safety goggles\Nthat have been masked over
Dialogue: 0,0:16:48.18,0:16:50.26,Default,,0000,0000,0000,,except for two small pinholes,
Dialogue: 0,0:16:50.28,0:16:55.47,Default,,0000,0000,0000,,because distraction is the competitive\Nmemorizer's greatest enemy.
Dialogue: 0,0:16:56.68,0:16:59.65,Default,,0000,0000,0000,,I ended up coming back\Nto that same contest
Dialogue: 0,0:16:59.67,0:17:01.51,Default,,0000,0000,0000,,that I had covered a year earlier,
Dialogue: 0,0:17:01.54,0:17:03.66,Default,,0000,0000,0000,,and I had this notion\Nthat I might enter it,
Dialogue: 0,0:17:03.69,0:17:06.99,Default,,0000,0000,0000,,sort of as an experiment\Nin participatory journalism.
Dialogue: 0,0:17:07.54,0:17:10.66,Default,,0000,0000,0000,,It'd make, I thought, maybe\Na nice epilogue to all my research.
Dialogue: 0,0:17:11.10,0:17:14.49,Default,,0000,0000,0000,,Problem was, the experiment went haywire.
Dialogue: 0,0:17:15.25,0:17:16.42,Default,,0000,0000,0000,,I won the contest --
Dialogue: 0,0:17:16.45,0:17:17.55,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:17:17.58,0:17:20.45,Default,,0000,0000,0000,,which really wasn't supposed to happen.
Dialogue: 0,0:17:20.47,0:17:26.71,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:17:26.73,0:17:31.24,Default,,0000,0000,0000,,Now, it is nice to be able\Nto memorize speeches
Dialogue: 0,0:17:31.26,0:17:35.36,Default,,0000,0000,0000,,and phone numbers and shopping lists,
Dialogue: 0,0:17:35.39,0:17:37.46,Default,,0000,0000,0000,,but it's actually kind\Nof beside the point.
Dialogue: 0,0:17:37.90,0:17:39.07,Default,,0000,0000,0000,,These are just tricks.
Dialogue: 0,0:17:39.75,0:17:44.49,Default,,0000,0000,0000,,They work because they're based\Non some pretty basic principles
Dialogue: 0,0:17:44.52,0:17:46.27,Default,,0000,0000,0000,,about how our brains work.
Dialogue: 0,0:17:46.80,0:17:50.22,Default,,0000,0000,0000,,And you don't have to be\Nbuilding memory palaces
Dialogue: 0,0:17:50.24,0:17:52.48,Default,,0000,0000,0000,,or memorizing packs of playing cards
Dialogue: 0,0:17:52.51,0:17:56.88,Default,,0000,0000,0000,,to benefit from a little bit of insight\Nabout how your mind works.
Dialogue: 0,0:17:56.91,0:17:59.10,Default,,0000,0000,0000,,We often talk about people\Nwith great memories
Dialogue: 0,0:17:59.12,0:18:01.27,Default,,0000,0000,0000,,as though it were some sort\Nof an innate gift,
Dialogue: 0,0:18:01.30,0:18:02.57,Default,,0000,0000,0000,,but that is not the case.
Dialogue: 0,0:18:03.60,0:18:05.58,Default,,0000,0000,0000,,Great memories are learned.
Dialogue: 0,0:18:06.84,0:18:10.10,Default,,0000,0000,0000,,At the most basic level,\Nwe remember when we pay attention.
Dialogue: 0,0:18:10.76,0:18:13.44,Default,,0000,0000,0000,,We remember when we are deeply engaged.
Dialogue: 0,0:18:13.46,0:18:17.60,Default,,0000,0000,0000,,We remember when we are able to take\Na piece of information and experience,
Dialogue: 0,0:18:17.62,0:18:19.71,Default,,0000,0000,0000,,and figure out why it is meaningful to us,
Dialogue: 0,0:18:19.73,0:18:22.14,Default,,0000,0000,0000,,why it is significant, why it's colorful,
Dialogue: 0,0:18:22.17,0:18:26.13,Default,,0000,0000,0000,,when we're able to transform it\Nin some way that makes sense
Dialogue: 0,0:18:26.16,0:18:29.50,Default,,0000,0000,0000,,in the light of all of the other\Nthings floating around in our minds,
Dialogue: 0,0:18:29.52,0:18:33.30,Default,,0000,0000,0000,,when we're able to transform\NBakers into bakers.
Dialogue: 0,0:18:35.12,0:18:37.26,Default,,0000,0000,0000,,The memory palace,\Nthese memory techniques --
Dialogue: 0,0:18:37.28,0:18:38.70,Default,,0000,0000,0000,,they're just shortcuts.
Dialogue: 0,0:18:38.72,0:18:41.28,Default,,0000,0000,0000,,In fact, they're not\Neven really shortcuts.
Dialogue: 0,0:18:41.68,0:18:44.20,Default,,0000,0000,0000,,They work because they make you work.
Dialogue: 0,0:18:45.02,0:18:48.26,Default,,0000,0000,0000,,They force a kind of depth of processing,
Dialogue: 0,0:18:48.28,0:18:49.78,Default,,0000,0000,0000,,a kind of mindfulness,
Dialogue: 0,0:18:49.80,0:18:53.68,Default,,0000,0000,0000,,that most of us don't normally\Nwalk around exercising.
Dialogue: 0,0:18:54.49,0:18:56.30,Default,,0000,0000,0000,,But there actually are no shortcuts.
Dialogue: 0,0:18:57.25,0:18:59.28,Default,,0000,0000,0000,,This is how stuff is made memorable.
Dialogue: 0,0:19:00.10,0:19:03.73,Default,,0000,0000,0000,,And I think if there's one thing\Nthat I want to leave you with,
Dialogue: 0,0:19:03.76,0:19:10.28,Default,,0000,0000,0000,,it's what E.P., the amnesic who couldn't\Neven remember he had a memory problem,
Dialogue: 0,0:19:10.31,0:19:11.50,Default,,0000,0000,0000,,left me with,
Dialogue: 0,0:19:11.53,0:19:18.04,Default,,0000,0000,0000,,which is the notion that our lives\Nare the sum of our memories.
Dialogue: 0,0:19:18.86,0:19:24.83,Default,,0000,0000,0000,,How much are we willing to lose
Dialogue: 0,0:19:24.85,0:19:28.50,Default,,0000,0000,0000,,from our already short lives,
Dialogue: 0,0:19:28.53,0:19:34.10,Default,,0000,0000,0000,,by losing ourselves\Nin our Blackberries, our iPhones,
Dialogue: 0,0:19:34.12,0:19:38.98,Default,,0000,0000,0000,,by not paying attention\Nto the human being across from us
Dialogue: 0,0:19:39.01,0:19:40.56,Default,,0000,0000,0000,,who is talking with us,
Dialogue: 0,0:19:40.58,0:19:45.26,Default,,0000,0000,0000,,by being so lazy that we're not\Nwilling to process deeply?
Dialogue: 0,0:19:47.46,0:19:49.18,Default,,0000,0000,0000,,I learned firsthand
Dialogue: 0,0:19:49.21,0:19:52.68,Default,,0000,0000,0000,,that there are incredible\Nmemory capacities
Dialogue: 0,0:19:52.70,0:19:54.72,Default,,0000,0000,0000,,latent in all of us.
Dialogue: 0,0:19:55.36,0:19:58.18,Default,,0000,0000,0000,,But if you want to live a memorable life,
Dialogue: 0,0:19:58.21,0:20:00.52,Default,,0000,0000,0000,,you have to be the kind of person
Dialogue: 0,0:20:00.54,0:20:02.91,Default,,0000,0000,0000,,who remembers to remember.
Dialogue: 0,0:20:02.94,0:20:04.09,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:20:04.11,0:20:07.80,Default,,0000,0000,0000,,(Applause)