Tablet Newspaper (1994)
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0:00 - 0:03(KR Information Design Lab
The Tablet Newspaper: A vision for the Future) -
0:03 - 0:06(Copyright 1994 Knight-Ridder, Inc)
[Printing noise] -
0:06 - 0:12[Off voice, female] For more than 500 years, ink printed on paper has been the best medium
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0:12 - 0:15for delivering written information.
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0:15 - 0:20But as the world becomes increasingly digital, all that is changing.
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0:20 - 0:25Here, at the Knight-Ridder information Design Lab in Boulder, Colorado,
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0:25 - 0:31a team of journalists, designers, technologists and researchers
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0:31 - 0:36is putting together the tools that will take today's newspaper into the electronic age.
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0:36 - 0:39[Roger Fidler] We will have the interactive graphic now.
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0:39 - 0:43So, when you click on the graphical animate on the front page, or you click on the story
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0:43 - 0:49[off voice] Roger Fidler established the lab for Knight-Ridder in the Fall of 1992.
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0:49 - 0:51Today, he serves as its director.
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0:51 - 0:56[Fidler] All human communication systems are undergoing a transformation --
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0:56 - 0:58from one form to another.
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0:58 - 1:03And that's all being brought about by emergent technologies and by cultural changes.
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1:03 - 1:10Now, several years ago, I coined the word "mediamorphosis" to describe this transformation.
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1:10 - 1:12Newspapers are certainly going through that now,
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1:12 - 1:18but all forms of media that we know today will be transformed over the next 10, 15 years.
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1:18 - 1:24[off voice, male] The transforming inventions are of course the computer and digital telecommunications,
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1:24 - 1:31We're finding that our capacity to be able to process and deliver information
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1:31 - 1:35through information superhighways and computer systems,
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1:35 - 1:40are increasing in efficiency and they're resulting in reduced costs for publishing.
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1:41 - 1:46I do believe that for the first time, we're going to begin seeing an alternative to ink on paper.
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1:47 - 1:50It may be difficult to conceptualize, the idea of digital paper,
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1:50 - 1:53but in fact, we believe that that's what's going to happen.
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1:53 - 1:56[Fidler] IDL is a media think-tank:
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1:56 - 2:01we bring people to the lab to give us more insights into the developments of technologies
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2:01 - 2:06and particularly, digital technologies and digital communication.
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2:06 - 2:10Our role is to investigate the opportunities that may be there for newspaper companies
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2:10 - 2:11over the next few years
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2:11 - 2:16and to also try to develop a long-range vision of where the newspaper industry is headed
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2:16 - 2:18over the next 5, 10, 20 years.
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2:19 - 2:21[Off voice, female] An important part of this evolution
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2:21 - 2:24is the emergence of the electronic tablet.
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2:25 - 2:30This device is under development at consumer electronics companies around the world.
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2:30 - 2:33Tablets will be a whole new class of computer.
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2:33 - 2:36They'll weigh under two pounds.
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2:36 - 2:37They'll be totally portable.
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2:37 - 2:41They'll have a clarity of screen display comparable to ink on paper.
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2:42 - 2:47They'll be able to blend text, video, audio and graphics together.
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2:47 - 2:50And they'll be part of our daily lives around the turn of this century.
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2:51 - 2:54We may still use computers to create information,
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2:54 - 3:00but we'll use the tablet to interact with information: reading, watching, listening.
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3:00 - 3:04[Fidler] Our goal here, at the Information Design Lab,
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3:04 - 3:08is to develop the appropriate interfaces and appropriate technologies,
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3:08 - 3:15so that when we actually do produce electronic editions of newspapers for these tablets,
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3:16 - 3:21that we could hand it to you and you would immediately know how to use the .... [check]
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3:21 - 3:22because it looks familiar to you.
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3:22 - 3:26In fact, what we are doing is building a bridge of familiarity.
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3:26 - 3:32When we talk about human communication systems, what we discover throughout history
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3:32 - 3:37is that they have evolved and new forms tend to take on
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3:37 - 3:40many of the characteristics of older forms for some period of time.
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3:41 - 3:45Over time, of course, they do evolve and take on their own characteristics.
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3:45 - 3:48I believe the same thing will happen in our transition
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3:48 - 3:54from ink on paper to digital forms of newspapers and magazines and books.
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3:54 - 4:00But in the beginning, they will retain many of the familiar characteristics of print products today.
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4:01 - 4:02And I think that's absolutely essential.
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4:03 - 4:06We don't want to have to issue people manuals to read their newspaper.
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4:07 - 4:10You already know how to read a newspaper, you know how to turn pages, pull out a section,
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4:10 - 4:13find things that are interesting to you.
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4:13 - 4:18We can enhance that with electronic technology and make it much more useful
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4:18 - 4:20and add value to it.
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4:21 - 4:24But we believe we have to build a bridge of familiarity first,
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4:25 - 4:30to get us from the ink on paper product into the digital world.
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4:30 - 4:34[Off voice, female] Let's take a closer look at the Information Design Lab's vision
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4:34 - 4:37of the electronic newspaper of the future.
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4:37 - 4:41On first glance, it looks just like a printed newspaper.
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4:41 - 4:46In fact, you can browse stories and turn pages just as you would on paper.
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4:47 - 4:50But if a story interests you, you can read it more deeply.
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4:51 - 4:54Suppose this story about Bosnia catches your attention.
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4:54 - 4:58Just touch the text, and the full story appears.
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4:58 - 5:02What you read is no longer limited to the physical constraints
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5:02 - 5:05of the printing press and production process.
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5:05 - 5:10A story is edited for content and completeness, not for news ..... [check]
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5:10 - 5:15And the tablet newspaper extends communication beyond the written word.
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5:16 - 5:19Touch the map, and it comes alive,
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5:19 - 5:22using the tools of sound and animation to tell the story.
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5:22 - 5:26[Off voice, male] To understand the land divisions proposed today,
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5:26 - 5:30one must look at how the diverse cultures of the Balkans, recently, were part of Yugoslavia,
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5:31 - 5:33which formerly held a prominent position in Central Europe.
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5:34 - 5:37[Off voice, female] Access to information concerns everyone.
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5:38 - 5:43This vision of an electronic newspaper lets its readers move beyond physical barriers.
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5:44 - 5:49If you can't read small type, enlarge it until the type size feels comfortable for you.
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5:51 - 5:56Tablet newspapers can also combine video and audio clips with written stories.
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5:58 - 6:04For example, in this sports story, sound bites and instant replays mean
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6:04 - 6:06you don't have to worry about missing that exciting play.
[subs for the sports comment marked [check] from here to 6:47 are guess work: someone who knows baseball should revise them] -
6:06 - 6:07[off voice, male] The whole play is gone. [check]
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6:09 - 6:11It's close in the air [check]
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6:11 - 6:13it might be .... the score [check]
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6:13 - 6:15but underneath, he's got a great arm [check]
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6:15 - 6:19Here comes the rudder here comes the draw, they got him! [check]
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6:19 - 6:21he never got to the plate [check]
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6:21 - 6:22[Woman] Hey, look at this!
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6:24 - 6:27[Male voice]... swing the bat here, the double play is gone [check]
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6:28 - 6:32[off voice other male] It goes in the air, it might ... the score batting underneath [check]
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6:32 - 6:36[Off voice, female] And unlike television, you can watch it as many time as you want,
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6:36 - 6:40or slow the video down to look at just one frame.
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6:41 - 6:47[off voice, some male] ... strikes the baseball, and ... is gone down and that is how... [check]
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6:47 - 6:51[Off voice, female] The tablet paper even flags items of special interest to you.
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6:51 - 6:55We've included a personal profile page where you can tell the newspaper
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6:55 - 6:59to find ads or stories that match your interests.
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6:59 - 7:02You can see an index of the entire newspaper
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7:02 - 7:06with items that match your special interests highlighted,
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7:07 - 7:10turn to a set of abstracts that match your personal profile,
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7:12 - 7:16and jump from the index or the abstract to the full story.
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7:18 - 7:21But moving to a new form doesn't mean you should give up anything,
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7:22 - 7:26including the ability to save and share pieces of the newspaper.
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7:27 - 7:32Just like the printed form, with the tablet newspaper, you can clip and save articles,
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7:32 - 7:34or send them electronically to a friend.
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7:35 - 7:38You can do all this without using a manual,
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7:38 - 7:42because everyone already understands how a newspaper works.
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7:43 - 7:46One of the things that helps readers navigate through the newspaper
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7:46 - 7:49is its familiar look and feel.
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7:49 - 7:54We know how to find everything in our newspaper, it's the one we read everyday.
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7:54 - 7:59Retaining that look and feel is very important, because people don't buy generic news.
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7:59 - 8:02They buy a specific newspaper with a branded identity.
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8:03 - 8:06[Fidler] For most people, a newspaper is like a friend.
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8:06 - 8:09It's somebody you know, you have come to trust.
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8:09 - 8:13Over the last 15 years, there have been many attempts to develop electronic newspapers
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8:13 - 8:17and many of the technologists who have been pursuing these objectives
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8:18 - 8:20assume that information is simply a commodity
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8:20 - 8:23and people really don't care where that information comes from
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8:23 - 8:27as long as it matches their set of personal interests.
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8:28 - 8:29I disagree with that view.
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8:29 - 8:32People recognize the newspapers they subscribe to.
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8:32 - 8:35They don't even have to see the name on the name plate.
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8:35 - 8:40If it is on a news stand, they immediately recognize the New York Times
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8:40 - 8:42or the Wall Street Journal or Philadelphia Inquirer.
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8:42 - 8:46And it's also true for the local newspapers in small towns.
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8:47 - 8:51And there is a loyalty attached to those - those names.
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8:51 - 8:55When you buy that newspaper and you go to the newspaper, you know how it's organized.
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8:55 - 8:56It feels comfortable to you.
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8:56 - 9:01[Off voice, female] Advertising is an important of the Knight-Ridder model.
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9:01 - 9:03It helps underwrite the cost of the newspaper,
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9:03 - 9:09making the news accessible to everyone -- plus, people like advertising.
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9:09 - 9:13It's a part of the local information package and at times,
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9:13 - 9:15it can be as important as the news itself.
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9:16 - 9:19Most people want to know what's on sale this week at the department store,
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9:19 - 9:22and they want to clip the Sunday coupons.
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9:23 - 9:26The tablet newspaper takes advertising to new dimensions,
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9:26 - 9:30making the ad more useful to readers who are interested in it,
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9:30 - 9:33without annoying readers who aren't at all interested in it.
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9:34 - 9:38Just as you can go deeper into a story, you can go deeper into an ad.
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9:39 - 9:43Plus, the tablet has two-way communication's capability.
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9:43 - 9:46So you can buy and sell electronically,
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9:46 - 9:47make reservations,
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9:47 - 9:50or request more information.
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9:50 - 9:55[Fidler] Well, you have to think of ads somewhat differently in electronic publishing.
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9:55 - 9:59In a sense, the are very much like a shopping center.
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10:00 - 10:05In the print model, we find that, you know, you have a surface
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10:05 - 10:09and it's a two-dimensional world, so what you see is what you get.
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10:09 - 10:12The advertiser presents their image or their sale
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10:12 - 10:18but requires you then, after you've seen the ad, to go do something later with it.
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10:18 - 10:23In the electronic world, we're really dealing with a three dimensional world.
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10:23 - 10:27The advertising on the surface pages that you browse, just like a newspaper today,
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10:27 - 10:30are in a sense, the store front window.
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10:31 - 10:35If I'm interested in that ad and want to know more,
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10:35 - 10:37it's simply a matter of touching that ad,
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10:37 - 10:43and at that point, I go through an electronic doorway into the advertiser's space.
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10:43 - 10:50And in that space might be a video clip for 15 or 20 seconds, sort of a TV commercial,
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10:50 - 10:51but I'm in control.
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10:51 - 10:55[Off voice, female] The tablet makes information 100% accessible.
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10:55 - 10:57It goes where you go.
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10:58 - 11:02If you don't want to read the paper, the tablet can read the stories to you.
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11:02 - 11:04[woman driver] Read story.
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11:04 - 11:09[Speech-to-text] Geneva. Adopting the language and locale of a bygone diplomatic era...
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11:09 - 11:12[Off voice, female] And you can get your news anywhere.
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11:12 - 11:17We envision kiosks that would download your publications onto electronic cards
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11:17 - 11:19that go inside the tablet.
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11:21 - 11:25So if you're doing business in Miami but your home town is Denver,
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11:25 - 11:28you can still get your local paper delivered every morning.
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11:28 - 11:33[Fidler] This is one of the most exciting places to be in the newspaper industry today.
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11:33 - 11:38This is where, I think, we're going to play a role in changing - changing history.
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11:38 - 11:46And the people that we have here, in our laboratory
are creative, energetic, -
11:46 - 11:50and very concerned about the newspaper industry itself
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11:50 - 11:55and how to build on the strength of the industry rather simply restarting all over again.
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11:55 - 11:59There are many people who believe that newspapers are dinosaurs
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11:59 - 12:04and that they are going to become the "road kill" on the information super-highway
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12:04 - 12:06in a not too distant future.
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12:07 - 12:09We believe exactly the opposite.
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12:09 - 12:15We believe that newspapers, in fact, can evolve into a new form of media
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12:15 - 12:20that blends the old familiar aspects of a newspaper
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12:20 - 12:23with the new technologies that are emerging,
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12:23 - 12:30so that you have the ability to read and browse and scan, as we do today,
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12:31 - 12:35but at the same time, being able to interact with the newspaper,
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12:35 - 12:39to interact with advertisers through your newspaper
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12:39 - 12:41in ways that are not possible in print media today.
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12:44 - 12:47(Presented by Knight-Ridder, Inc.)
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12:48 - 12:50(Producer Brian Doubleday)
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12:51 - 12:54(Script Teresa A. Martin)
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12:55 - 12:57(Camera Brad Wallace)
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12:59 - 13:02(Editor Izzie Jimenez)
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13:03 - 13:05(Off-line Editor Lily Gabriel)
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13:06 - 13:09(Associate Producers Deborah Fellner Bill Skeet)
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13:10 - 13:14(Thanks to KRT News In Motion - National Junior College Athletic Association)
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13:14 - 13:15(Clarion Harvest House, Boulder, Colorado)
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13:16 - 13:20(Executive Producer Teresa A. Martin)
- Title:
- Tablet Newspaper (1994)
- Description:
-
http://www.paleofuture.com/blog/2007/5/14/tablet-newspaper-1994.html
This video was originally uploaded to Google Video on May 13, 2007.
Looking at the newspaper of the future from 1994.
- Video Language:
- English
- Team:
- Captions Requested
- Duration:
- 13:23
Jdog TM edited English subtitles for Tablet Newspaper (1994) | ||
Jdog TM published English subtitles for Tablet Newspaper (1994) | ||
Claude Almansi edited English subtitles for Tablet Newspaper (1994) | ||
brodienoga edited English subtitles for Tablet Newspaper (1994) | ||
brodienoga edited English subtitles for Tablet Newspaper (1994) | ||
Claude Almansi commented on English subtitles for Tablet Newspaper (1994) | ||
Claude Almansi commented on English subtitles for Tablet Newspaper (1994) | ||
Claude Almansi commented on English subtitles for Tablet Newspaper (1994) |