The power of the informal economy
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0:01 - 0:03In System D, this
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0:03 - 0:05is a store,
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0:05 - 0:07and what I mean by that is that this is a photograph
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0:07 - 0:13I took in Makoko, shantytown in Lagos, Nigeria.
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0:13 - 0:15It's built over the lagoon, and there are no streets
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0:15 - 0:17where there can be stores to shop,
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0:17 - 0:19and so the store comes to you.
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0:19 - 0:20And in the same community,
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0:20 - 0:22this is business synergy.
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0:22 - 0:26This is the boat that that lady was paddling around in,
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0:26 - 0:29and this artisan makes the boat and the paddles
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0:29 - 0:30and sells directly
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0:30 - 0:33to the people who need the boat and the paddles.
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0:33 - 0:35And this is a global business.
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0:35 - 0:39Ogandiro smokes fish in Makoko in Lagos,
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0:39 - 0:42and I asked her, "Where does the fish come from?"
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0:42 - 0:45And I thought she'd say, "Oh, you know,
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0:45 - 0:47up the lagoon somewhere, or maybe across Africa,"
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0:47 - 0:49but you'll be happy to know she said
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0:49 - 0:51it came from here, it comes from the North Sea.
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0:51 - 0:53It's caught here, frozen, shipped down to Lagos,
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0:53 - 0:56smoked, and sold for a tiny increment of profit
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0:56 - 0:58on the streets of Lagos.
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0:58 - 1:00And this is a business incubator.
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1:00 - 1:03This is Olusosun dump, the largest garbage dump in Lagos,
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1:03 - 1:07and 2,000 people work here, and I found this out
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1:07 - 1:09from this fellow, Andrew Saboru.
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1:09 - 1:13Andrew spent 16 years scavenging materials on the dump,
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1:13 - 1:16earned enough money to turn himself into a contract scaler,
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1:16 - 1:19which meant he carried a scale and went around and
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1:19 - 1:21weighed all the materials that people had scavenged
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1:21 - 1:24from the dump. Now he's a scrap dealer.
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1:24 - 1:27That's his little depot behind him,
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1:27 - 1:31and he earns twice the Nigerian minimum wage.
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1:31 - 1:33This is a shopping mall.
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1:33 - 1:36This is Oshodi Market in Lagos.
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1:36 - 1:38Jorge Luis Borges had a story called "The Aleph,"
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1:38 - 1:40and the Aleph is a point in the world
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1:40 - 1:42where absolutely everything exists,
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1:42 - 1:44and for me, this image is a point in the world
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1:44 - 1:47where absolutely everything exists.
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1:47 - 1:50So, what am I talking about when I talk about System D?
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1:50 - 1:52It's traditionally called the informal economy,
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1:52 - 1:56the underground economy, the black market.
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1:56 - 1:58I don't conceive of it that way.
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1:58 - 2:01I think it's really important to understand that something like
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2:01 - 2:05this is totally open. It's right there for you to find.
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2:05 - 2:08All of this is happening openly, and aboveboard.
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2:08 - 2:10There's nothing underground about it.
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2:10 - 2:14It's our prejudgment that it's underground.
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2:14 - 2:18I've pirated the term System D from the former French colonies.
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2:18 - 2:21There's a word in French that is débrouillardise,
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2:21 - 2:23that means to be self-reliant,
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2:23 - 2:27and the former French colonies have turned that into
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2:27 - 2:29System D for the economy of self-reliance,
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2:29 - 2:33or the DIY economy.
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2:33 - 2:36But governments hate the DIY economy,
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2:36 - 2:39and that's why -- I took this picture in 2007,
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2:39 - 2:44and this is the same market in 2009 --
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2:44 - 2:46and I think, when the organizers of this conference
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2:46 - 2:47were talking about radical openness,
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2:47 - 2:50they didn't mean that the streets should be open
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2:50 - 2:52and the people should be gone.
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2:52 - 2:56I think what we have is a pickle problem.
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2:56 - 2:58I had a friend who worked at a pickle factory,
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2:58 - 3:00and the cucumbers would come flying down
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3:00 - 3:04this conveyer belt, and his job was to pick off the ones
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3:04 - 3:07that didn't look so good and throw them in the bin
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3:07 - 3:09labeled "relish" where they'd be crushed and mixed
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3:09 - 3:12with vinegar and used for other kinds of profit.
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3:12 - 3:14This is the pickle economy.
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3:14 - 3:17We're all focusing on — this is a statistic from
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3:17 - 3:19earlier this month in the Financial Times —
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3:19 - 3:23we're all focusing on the luxury economy.
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3:23 - 3:26It's worth 1.5 trillion dollars every year, and that's
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3:26 - 3:27a vast amount of money, right?
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3:27 - 3:31That's three times the Gross Domestic Product of Switzerland.
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3:31 - 3:35So it's vast. But it should come with an asterisk,
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3:35 - 3:40and the asterisk is that it excludes two thirds of the workers
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3:40 - 3:41of the world.
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3:41 - 3:441.8 billion people around the world work
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3:44 - 3:50in the economy that is unregulated and informal.
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3:50 - 3:53That's a huge number, and what does that mean?
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3:53 - 3:58Well, it means if it were united in a single political system,
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3:58 - 4:02one country, call it
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4:02 - 4:05"The United Street Sellers Republic," the U.S.S.R.,
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4:05 - 4:07or "Bazaaristan,"
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4:07 - 4:11it would be worth 10 trillion dollars every year,
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4:11 - 4:13and that would make it the second largest economy
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4:13 - 4:16in the world, after the United States.
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4:16 - 4:18And given that projections are that the bulk
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4:18 - 4:22of economic growth over the next 15 years will come
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4:22 - 4:25from emerging economies in the developing world,
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4:25 - 4:28it could easily overtake the United States
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4:28 - 4:31and become the largest economy in the world.
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4:31 - 4:34So the implications of that are vast, because it means
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4:34 - 4:38that this is where employment is — 1.8 billion people —
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4:38 - 4:43and this is where we can create a more egalitarian world,
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4:43 - 4:47because people are actually able to earn money and live
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4:47 - 4:50and thrive, as Andrew Saboru did.
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4:50 - 4:52Big businesses have recognized this,
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4:52 - 4:54and what's fascinating about this slide,
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4:54 - 4:56it's not that the guys can carry boxes on their heads
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4:56 - 4:58and run around without dropping them off.
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4:58 - 5:02it's that the Gala sausage roll is a product that's made
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5:02 - 5:04by a global company called UAC foods
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5:04 - 5:07that's active throughout Africa and the Middle East,
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5:07 - 5:11but the Gala sausage roll is not sold in stores.
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5:11 - 5:14UAC foods has recognized that it won't sell if it's in stores.
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5:14 - 5:18It's only sold by a phalanx of street hawkers
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5:18 - 5:21who run around the streets of Lagos at bus stations
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5:21 - 5:25and in traffic jams and sell it as a snack,
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5:25 - 5:28and it's been sold that way for 40 years.
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5:28 - 5:30It's a business plan for a corporation.
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5:30 - 5:33And it's not just in Africa.
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5:33 - 5:36Here's Mr. Clean looking amorously at all the other
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5:36 - 5:38Procter & Gamble products,
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5:38 - 5:40and Procter & Gamble, you know,
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5:40 - 5:43the statistic always cited is that Wal-Mart
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5:43 - 5:48is their largest customer, and it's true, as one store,
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5:48 - 5:51Wal-Mart buys 15 percent, thus 15 percent
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5:51 - 5:54of Procter & Gamble's business is with Wal-Mart,
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5:54 - 5:58but their largest market segment is something that they call
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5:58 - 6:01"high frequency stores," which is all these tiny kiosks
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6:01 - 6:04and the lady in the canoe and all these other businesses
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6:04 - 6:09that exist in System D, the informal economy,
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6:09 - 6:13and Procter & Gamble makes 20 percent of its money
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6:13 - 6:15from that market segment,
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6:15 - 6:18and it's the only market segment that's growing.
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6:18 - 6:21So Procter & Gamble says, "We don't care whether a store
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6:21 - 6:24is incorporated or registered or anything like that.
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6:24 - 6:28We want our products in that store."
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6:28 - 6:30And then there's mobile phones.
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6:30 - 6:32This is an ad for MTN,
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6:32 - 6:35which is a South African multinational
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6:35 - 6:37active in about 25 countries,
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6:37 - 6:39and when they came into Nigeria —
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6:39 - 6:41Nigeria is the big dog in Africa.
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6:41 - 6:43One in seven Africans is a Nigerian,
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6:43 - 6:46and so everyone wants in to the mobile phone market
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6:46 - 6:48in Nigeria. And when MTN came in, they wanted
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6:48 - 6:51to sell the mobile service like I get in the United States
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6:51 - 6:55or like people get here in the U.K. or in Europe --
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6:55 - 6:59expensive monthly plans, you get a phone,
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6:59 - 7:01you pay overages,
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7:01 - 7:03you're killed with fees --
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7:03 - 7:05and their plan crashed and burned.
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7:05 - 7:07And they went back to the drawing board, and they retooled,
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7:07 - 7:08and they came up with another plan:
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7:08 - 7:10We don't sell you the phone,
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7:10 - 7:12we don't sell you the monthly plan.
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7:12 - 7:15We only sell you airtime.
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7:15 - 7:17And where's the airtime sold?
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7:17 - 7:21It's sold at umbrella stands all over the streets,
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7:21 - 7:25where people are unregistered, unlicensed,
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7:25 - 7:28but MTN makes most of its profits,
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7:28 - 7:30perhaps 90 percent of its profits,
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7:30 - 7:35from selling through System D, the informal economy.
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7:35 - 7:37And where do the phones come from?
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7:37 - 7:40Well, they come from here. This is in Guangzhou, China,
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7:40 - 7:43and if you go upstairs in this rather sleepy looking
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7:43 - 7:48electronics mall, you find the Guangzhou Dashatou
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7:48 - 7:51second-hand trade center,
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7:51 - 7:54and if you go in there, you follow the guys with the muscles
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7:54 - 7:56who are carrying the boxes, and where are they going?
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7:56 - 7:59They're going to Eddy in Lagos.
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7:59 - 8:02Now, most of the phones there are not second-hand at all.
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8:02 - 8:03The name is a misnomer.
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8:03 - 8:06Most of them are pirated. They have the name brand
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8:06 - 8:09on them, but they're not manufactured by the name brand.
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8:09 - 8:12Now, are there downsides to that?
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8:12 - 8:15Well, I guess. You know, China has no —
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8:15 - 8:19(Laughter) — no intellectual property, right?
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8:19 - 8:20Versace without the vowels.
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8:20 - 8:22Zhuomani instead of Armani.
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8:22 - 8:27S. Guuuci, and -- (Laughter) (Applause)
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8:27 - 8:31All around the world this is how products
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8:31 - 8:33are being distributed, so, for instance,
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8:33 - 8:36in one street market on Rua 25 de Março
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8:36 - 8:38in São Paulo, Brazil,
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8:38 - 8:42you can buy fake designer glasses.
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8:42 - 8:44You can buy cloned cologne.
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8:44 - 8:46You can buy pirated DVDs, of course.
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8:46 - 8:49You can buy New York Yankees caps
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8:49 - 8:52in all sorts of unauthorized patterns.
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8:52 - 8:56You can buy cuecas baratas, designer underwear
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8:56 - 8:58that isn't really manufactured by a designer,
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8:58 - 9:02and even pirated evangelical mixtapes. (Laughter)
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9:02 - 9:05Now, businesses tend to complain about this,
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9:05 - 9:09and their, they, I don't want to take away from their
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9:09 - 9:11entire validity of complaining about it,
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9:11 - 9:15but I did ask a major sneaker manufacturer earlier this year
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9:15 - 9:18what they thought about piracy,
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9:18 - 9:19and they told me, "Well, you can't quote me on this,
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9:19 - 9:21because if you quote me on this, I have to kill you,"
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9:21 - 9:27but they use piracy as market research.
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9:27 - 9:30The sneaker manufacturer told me that if
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9:30 - 9:34they find that Pumas are being pirated, or Adidas
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9:34 - 9:37are being pirated and their sneakers aren't being pirated,
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9:37 - 9:40they know they've done something wrong. (Laughter)
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9:40 - 9:43So it's very important to them to track piracy
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9:43 - 9:46exactly because of this, and the people who are buying,
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9:46 - 9:48the pirates, are not their customers anyway,
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9:48 - 9:50because their customers want the real deal.
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9:50 - 9:52Now, there's another problem.
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9:52 - 9:55This is a real street sign in Lagos, Nigeria.
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9:55 - 9:58All of System D really doesn't pay taxes, right?
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9:58 - 10:00And when I think about that, first of all I think that
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10:00 - 10:04government is a social contract between the people and
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10:04 - 10:06the government, and if the government isn't transparent,
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10:06 - 10:09then the people aren't going to be transparent either,
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10:09 - 10:12but also that we're blaming the little guy
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10:12 - 10:14who doesn't pay his taxes, and we're not recognizing
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10:14 - 10:16that everyone's fudging things all over the world,
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10:16 - 10:20including some extremely respected businesses,
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10:20 - 10:22and I'll give you one example.
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10:22 - 10:26There was one company that paid 4,000 bribes
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10:26 - 10:28in the first decade of this millennium, and
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10:28 - 10:33a million dollars in bribes every business day, right?
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10:33 - 10:35All over the world. And that company
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10:35 - 10:38was the big German electronics giant Siemens.
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10:38 - 10:42So this goes on in the formal economy
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10:42 - 10:44as well as the informal economy,
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10:44 - 10:46so it's wrong of us to blame — and I'm not singling out
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10:46 - 10:50Siemens, I'm saying everyone does it. Okay?
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10:50 - 10:54I just want to end by saying that if Adam Smith
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10:54 - 10:56had framed out a theory of the flea market
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10:56 - 11:00instead of the free market, what would be some
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11:00 - 11:02of the principles?
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11:02 - 11:05First, it would be to understand that it could be
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11:05 - 11:08considered a cooperative, and this is a thought
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11:08 - 11:12from the Brazilian legal scholar Roberto Mangabeira Unger.
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11:12 - 11:15Cooperative development is a way forward.
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11:15 - 11:20Secondly, from the [Austrian] anarchist philosopher Paul Feyerabend,
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11:20 - 11:24facts are relative, and what is a massive right
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11:24 - 11:27of self-reliance to a Nigerian businessperson
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11:27 - 11:31is considered unauthorized and horrible to other people,
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11:31 - 11:33and we have to recognize that there are differences
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11:33 - 11:35in how people define things and what their facts are.
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11:35 - 11:38And third is, and I'm taking this from
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11:38 - 11:41the great American beat poet Allen Ginsberg,
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11:41 - 11:44that alternate economies barter and
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11:44 - 11:47different kinds of currency, alternate currencies
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11:47 - 11:50are also very important, and he talked about
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11:50 - 11:53buying what he needed just with his good looks.
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11:53 - 11:57And so I just want to leave you there, and say that
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11:57 - 12:01this economy is a tremendous force for global development
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12:01 - 12:03and we need to think about it that way.
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12:03 - 12:06Thank you very much. (Applause)
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12:06 - 12:09(Applause)
- Title:
- The power of the informal economy
- Speaker:
- Robert Neuwirth
- Description:
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Robert Neuwirth spent four years among the chaotic stalls of street markets, talking to pushcart hawkers and gray marketers, to study the remarkable "System D," the world's unlicensed economic network. Responsible for some 1.8 billion jobs, it's an economy of underappreciated power and scope.
- Video Language:
- English
- Team:
- closed TED
- Project:
- TEDTalks
- Duration:
- 12:29
Morton Bast edited English subtitles for The power of the informal economy | ||
Morton Bast edited English subtitles for The power of the informal economy | ||
Thu-Huong Ha approved English subtitles for The power of the informal economy | ||
Thu-Huong Ha edited English subtitles for The power of the informal economy | ||
Morton Bast accepted English subtitles for The power of the informal economy | ||
Morton Bast edited English subtitles for The power of the informal economy | ||
Joseph Geni added a translation |