How to TEDx: Brand

This video (part of How to TEDx videos) explains how to Brand your TEDx event and all logo possible applications.
How to TEDx Brand video is produced by mariana vergnano, founder and director of diseniamar™ graphic and media studio. Please visit www.diseniamar.com.ar
Follow on www.facebook.com/diseniamarstudio
twitter @diseniamar
Music written and composed by Tom Cusack.

Big thanks to the whole TEDx's community for sharing your material!

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

How to TEDx Brand

TED is a nonprofit devoted
to ideas worth spreading.

It started out in 1984 as a conference
bringing together people from three worlds:

Technology,

Entertainment,

Design.

This is TED logo.

Created in the spirit of TED's Mission,
“Ideas Worth Spreading”,

the TEDx program
is designed to give communities,

organizations

and individuals

the opportunity to stimulate dialogue
through TED–like experiences at the local level.

This is TEDx logo.

You can't use TED or TEDx logo
in your event.

You must use your own event's official,
unique TEDx brand identity.

Your event logotype
should look like this one.

“Placename” should be replaced
with your licensee event name.

The TEDx logo is unique artwork
that has been created to brand

and market all TEDx events.

Make sure to use
the correct typeface and colours.

You can use this logo creator
to be sure to get it right.

This rule applies to all TEDx events type,

adding the correspondent word
to “Placename”.

For example: TEDxYouth@Placename,

TEDxPlacenameSalon,

TEDxPlacenameCinema,

TEDxPlacenameWomen,

TEDxPlacenameED.

Do not set the place name in all caps,
or change its size.

Do not change the colour of TEDx,
the place name,

or the “x” in the tagline.

Do not invent or create your own brand!

Do not place your TEDx event's logo
on other colours,

or on photographic, patterned

or illustrative backgrounds.

When you use your TEDx event's logo,
it must be accompanied by the tagline

“x=independently organized TED event”.

Your event's TEDx logo must appear
on your website.

On social networks like Twitter, Facebook,
YouTube, Google+, Flickr...

Of course, on your stage design.

In your booklet program.

Do all sorts of things for your event
with your logo, like: T-shirts, bags, banners,

cards, food, flyers, tags,
bottles, stages, games,

pins, books, pens, decorations
and everything you can imagine!

Have fun.

For more How to TEDx videos,
please visit www.ted.com/tedx

This video is produced by
diseniamar™graphic and media studio.

Please visit www.diseniamar.com.ar