What makes us feel good about our work?
-
0:01 - 0:05I want to talk a little bit today
about labor and work. -
0:06 - 0:09When we think about how people work,
-
0:09 - 0:12the naive intuition we have
-
0:12 - 0:14is that people are like rats in a maze --
-
0:14 - 0:16that all people care about is money,
-
0:16 - 0:18and the moment we give them money,
-
0:18 - 0:19we can direct them to work one way,
-
0:19 - 0:21we can direct them to work another way.
-
0:21 - 0:25This is why we give bonuses to bankers
and pay in all kinds of ways. -
0:25 - 0:29And we really have
this incredibly simplistic view -
0:29 - 0:33of why people work, and what
the labor market looks like. -
0:33 - 0:35At the same time, if you think about it,
-
0:35 - 0:38there's all kinds of strange behaviors
in the world around us. -
0:39 - 0:42Think about something like mountaineering
and mountain climbing. -
0:42 - 0:47If you read books of people
who climb mountains, difficult mountains, -
0:47 - 0:51do you think that those books are full
of moments of joy and happiness? -
0:52 - 0:54No, they are full of misery.
-
0:54 - 0:58In fact, it's all about frostbite
and having difficulty walking, -
0:58 - 0:59and difficulty breathing --
-
0:59 - 1:02cold, challenging circumstances.
-
1:02 - 1:05And if people were just trying
to be happy, -
1:05 - 1:07the moment they would get to the top,
-
1:07 - 1:09they would say,
"This was a terrible mistake. -
1:09 - 1:10I'll never do it again."
-
1:10 - 1:11(Laughter)
-
1:12 - 1:15"Instead, let me sit on a beach
somewhere drinking mojitos." -
1:15 - 1:19But instead, people go down,
-
1:19 - 1:21and after they recover, they go up again.
-
1:22 - 1:25And if you think about
mountain climbing as an example, -
1:25 - 1:27it suggests all kinds of things.
-
1:27 - 1:31It suggests that we care
about reaching the end, a peak. -
1:31 - 1:35It suggests that we care
about the fight, about the challenge. -
1:35 - 1:38It suggests that there's all kinds
of other things that motivate us -
1:38 - 1:41to work or behave in all kinds of ways.
-
1:42 - 1:45And for me personally,
I started thinking about this -
1:45 - 1:48after a student came to visit me.
-
1:48 - 1:52This was one of my students
from a few years earlier, -
1:52 - 1:54and he came one day back to campus.
-
1:54 - 1:56And he told me the following story:
-
1:56 - 1:59He said that for more than two weeks,
-
1:59 - 2:01he was working
on a PowerPoint presentation. -
2:02 - 2:04He was working in a big bank,
-
2:04 - 2:07and this was in preparation
for a merger and acquisition. -
2:07 - 2:10And he was working very hard
on this presentation -- -
2:10 - 2:12graphs, tables, information.
-
2:12 - 2:15He stayed late at night every day.
-
2:15 - 2:18And the day before it was due,
-
2:18 - 2:21he sent his PowerPoint
presentation to his boss, -
2:21 - 2:24and his boss wrote him back and said,
-
2:24 - 2:27"Nice presentation,
but the merger is canceled." -
2:28 - 2:30And the guy was deeply depressed.
-
2:30 - 2:33Now at the moment when he was working,
-
2:33 - 2:35he was actually quite happy.
-
2:35 - 2:37Every night he was enjoying his work,
-
2:37 - 2:41he was staying late, he was perfecting
this PowerPoint presentation. -
2:42 - 2:46But knowing that nobody would ever
watch it made him quite depressed. -
2:47 - 2:49So I started thinking
about how do we experiment -
2:49 - 2:53with this idea of the fruits of our labor.
-
2:53 - 2:58And to start with, we created
a little experiment -
2:58 - 3:01in which we gave people Legos,
-
3:01 - 3:03and we asked them to build with Legos.
-
3:04 - 3:07And for some people,
we gave them Legos and we said, -
3:08 - 3:12"Hey, would you like to build
this Bionicle for three dollars? -
3:12 - 3:14We'll pay you three dollars for it."
-
3:14 - 3:17And people said yes,
and they built with these Legos. -
3:18 - 3:21And when they finished, we took it,
we put it under the table, -
3:21 - 3:24and we said, "Would you like
to build another one, -
3:24 - 3:26this time for $2.70?"
-
3:26 - 3:28If they said yes,
we gave them another one, -
3:29 - 3:30and when they finished, we asked them,
-
3:30 - 3:34"Do you want to build another one?"
for $2.40, $2.10, and so on, -
3:34 - 3:36until at some point people said,
-
3:36 - 3:39"No more. It's not worth it for me."
-
3:40 - 3:43This was what we called
the meaningful condition. -
3:43 - 3:46People built one Bionicle after another.
-
3:46 - 3:48After they finished every one of them,
-
3:48 - 3:49we put them under the table.
-
3:49 - 3:51And we told them that at the end
of the experiment, -
3:51 - 3:55we will take all these Bionicles,
we will disassemble them, -
3:55 - 3:56we will put them back in the boxes,
-
3:56 - 3:59and we will use it
for the next participant. -
4:00 - 4:01There was another condition.
-
4:01 - 4:05This other condition was inspired
by David, my student. -
4:06 - 4:09And this other condition we called
the Sisyphic condition. -
4:09 - 4:11And if you remember
the story about Sisyphus, -
4:11 - 4:17Sisyphus was punished by the gods
to push the same rock up a hill, -
4:17 - 4:19and when he almost got to the end,
-
4:19 - 4:22the rock would roll over,
and he would have to start again. -
4:22 - 4:27And you can think about this
as the essence of doing futile work. -
4:27 - 4:30You can imagine that if he pushed
the rock on different hills, -
4:30 - 4:32at least he would have
some sense of progress. -
4:32 - 4:35Also, if you look at prison movies,
-
4:35 - 4:38sometimes the way that the guards
torture the prisoners -
4:38 - 4:42is to get them to dig a hole,
and when the prisoner is finished, -
4:42 - 4:45they ask him to fill the hole
back up and then dig again. -
4:45 - 4:47There's something
about this cyclical version -
4:47 - 4:50of doing something over and over and over
-
4:50 - 4:52that seems to be
particularly demotivating. -
4:53 - 4:55So in the second condition
of this experiment, -
4:55 - 4:56that's exactly what we did.
-
4:56 - 4:58We asked people,
-
4:58 - 5:01"Would you like to build
one Bionicle for three dollars?" -
5:01 - 5:03And if they said yes, they built it.
-
5:03 - 5:07Then we asked them, "Do you want
to build another one for $2.70?" -
5:07 - 5:10And if they said yes,
we gave them a new one, -
5:10 - 5:12and as they were building it,
-
5:12 - 5:14we took apart the one
that they just finished. -
5:16 - 5:17And when they finished that,
-
5:17 - 5:19we said, "Would you like
to build another one, -
5:19 - 5:21this time for 30 cents less?"
-
5:21 - 5:22And if they said yes,
-
5:22 - 5:25we gave them the one
that they built and we broke. -
5:25 - 5:29So this was an endless cycle
of them building, -
5:29 - 5:31and us destroying in front of their eyes.
-
5:33 - 5:36Now what happens when you compare
these two conditions? -
5:36 - 5:40The first thing that happened was
that people built many more Bionicles -- -
5:40 - 5:42eleven in the meaningful condition,
-
5:42 - 5:45versus seven in the Sisyphus condition.
-
5:45 - 5:48And by the way, we should point out
that this was not big meaning. -
5:48 - 5:51People were not curing cancer
or building bridges. -
5:51 - 5:54People were building
Bionicles for a few cents. -
5:54 - 5:56And not only that, everybody knew
-
5:56 - 6:00that the Bionicles
would be destroyed quite soon. -
6:00 - 6:03So there was not a real
opportunity for big meaning. -
6:03 - 6:06But even the small meaning
made a difference. -
6:06 - 6:09Now we had another version
of this experiment. -
6:09 - 6:11In this other version of the experiment,
-
6:11 - 6:13we didn't put people in this situation,
-
6:13 - 6:15we just described to them the situation,
-
6:15 - 6:17much as I am describing to you now,
-
6:17 - 6:20and we asked them to predict
what the result would be. -
6:20 - 6:21What happened?
-
6:21 - 6:25People predicted the right direction
but not the right magnitude. -
6:25 - 6:29People who were just given
the description of the experiment -
6:29 - 6:31said that in the meaningful condition,
-
6:31 - 6:34people would probably build
one more Bionicle. -
6:34 - 6:36So people understand
that meaning is important, -
6:36 - 6:39they just don't understand
the magnitude of the importance, -
6:39 - 6:41the extent to which it's important.
-
6:42 - 6:44There was one other piece
of data we looked at. -
6:44 - 6:47If you think about it, there are
some people who love Legos, -
6:47 - 6:49and some people who don't.
-
6:49 - 6:51And you would speculate
that the people who love Legos -
6:51 - 6:54would build more Legos,
even for less money, -
6:54 - 6:57because after all,
they get more internal joy from it. -
6:57 - 7:00And the people who love Legos less
would build less Legos -
7:00 - 7:03because the enjoyment
that they derive from it is lower. -
7:03 - 7:06And that's actually what we found
in the meaningful condition. -
7:06 - 7:09There was a very nice correlation
between the love of Legos -
7:09 - 7:11and the amount of Legos people built.
-
7:11 - 7:13What happened in the Sisyphic condition?
-
7:14 - 7:16In that condition,
the correlation was zero -- -
7:16 - 7:19there was no relationship
between the love of Legos, -
7:19 - 7:21and how much people built,
-
7:21 - 7:24which suggests to me
that with this manipulation -
7:24 - 7:26of breaking things
in front of people's eyes, -
7:26 - 7:31we basically crushed any joy
that they could get out of this activity. -
7:31 - 7:32We basically eliminated it.
-
7:34 - 7:37Soon after I finished
running this experiment, -
7:37 - 7:40I went to talk to a big
software company in Seattle. -
7:41 - 7:45I can't tell you who they were,
but they were a big company in Seattle. -
7:45 - 7:47This was a group
within the software company -
7:47 - 7:49that was put in a different building,
-
7:49 - 7:51and they asked them to innovate,
-
7:51 - 7:54and create the next big product
for this company. -
7:55 - 7:56And the week before I showed up,
-
7:56 - 8:01the CEO of this big software company
went to that group, 200 engineers, -
8:01 - 8:03and canceled the project.
-
8:03 - 8:05And I stood there in front of 200
-
8:05 - 8:08of the most depressed
people I've ever talked to. -
8:09 - 8:12And I described to them
some of these Lego experiments, -
8:12 - 8:17and they said they felt like they had
just been through that experiment. -
8:17 - 8:18And I asked them, I said,
-
8:18 - 8:22"How many of you now show up
to work later than you used to?" -
8:22 - 8:24And everybody raised their hand.
-
8:24 - 8:27I said, "How many of you now go home
earlier than you used to?" -
8:27 - 8:29Everybody raised their hand.
-
8:29 - 8:32I asked them, "How many of you now add
-
8:32 - 8:35not-so-kosher things
to your expense reports?" -
8:35 - 8:37And they didn't raise their hands,
-
8:37 - 8:38but they took me out to dinner
-
8:38 - 8:41and showed me what they could do
with expense reports. -
8:43 - 8:44And then I asked them, I said,
-
8:44 - 8:48"What could the CEO have done
to make you not as depressed?" -
8:48 - 8:51And they came up with all kinds of ideas.
-
8:51 - 8:54They said the CEO could have asked
them to present to the whole company -
8:54 - 8:56about their journey
over the last two years -
8:56 - 8:57and what they decided to do.
-
8:57 - 9:01He could have asked them to think
about which aspect of their technology -
9:01 - 9:05could fit with other parts
of the organization. -
9:05 - 9:08He could have asked them to build
some next-generation prototypes, -
9:08 - 9:10and see how they would work.
-
9:10 - 9:15But the thing is that any one of those
would require some effort and motivation. -
9:15 - 9:19And I think the CEO basically did not
understand the importance of meaning. -
9:19 - 9:21If the CEO, just like our participants,
-
9:21 - 9:24thought the essence
of meaning is unimportant, -
9:24 - 9:26then he [wouldn't] care.
-
9:26 - 9:28And he would say, "At the moment
I directed you in this way, -
9:28 - 9:31and now that I'm directing
you in this way, -
9:31 - 9:32everything will be okay."
-
9:32 - 9:35But if you understood
how important meaning is, -
9:35 - 9:37then you would figure out
that it's actually important -
9:37 - 9:39to spend some time, energy and effort
-
9:39 - 9:42in getting people to care more
about what they're doing. -
9:43 - 9:45The next experiment
was slightly different. -
9:45 - 9:48We took a sheet of paper
with random letters, -
9:48 - 9:50and we asked people
to find pairs of letters -
9:50 - 9:52that were identical next to each other.
-
9:52 - 9:53That was the task.
-
9:53 - 9:55People did the first sheet,
-
9:55 - 9:58then we asked if they wanted to do
another for a little less money, -
9:58 - 10:01the next sheet for a little bit
less, and so on and so forth. -
10:01 - 10:03And we had three conditions.
-
10:03 - 10:06In the first condition, people
wrote their name on the sheet, -
10:06 - 10:09found all the pairs of letters,
-
10:09 - 10:10gave it to the experimenter,
-
10:10 - 10:12the experimenter would look at it,
-
10:12 - 10:14scan it from top to bottom,
-
10:14 - 10:18say "Uh huh," and put it
on the pile next to them. -
10:19 - 10:22In the second condition,
people did not write their name on it. -
10:22 - 10:24The experimenter looked at it,
-
10:24 - 10:27took the sheet of paper,
did not look at it, did not scan it, -
10:27 - 10:31and simply put it on the pile of pages.
-
10:31 - 10:34So you take a piece,
you just put it on the side. -
10:34 - 10:35In the third condition,
-
10:35 - 10:37the experimenter got the sheet of paper,
-
10:37 - 10:40and put it directly into a shredder.
-
10:40 - 10:42(Laughter)
-
10:43 - 10:46What happened in those three conditions?
-
10:46 - 10:50In this plot I'm showing you
at what pay rate people stopped. -
10:50 - 10:53So low numbers mean
that people worked harder. -
10:53 - 10:55They worked for much longer.
-
10:55 - 10:57In the acknowledged condition,
-
10:57 - 11:00people worked all the way
down to 15 cents. -
11:00 - 11:01At 15 cents per page,
-
11:01 - 11:03they basically stopped these efforts.
-
11:04 - 11:08In the shredder condition, it was twice
as much -- 30 cents per sheet. -
11:08 - 11:10And this is basically
the result we had before. -
11:10 - 11:14You shred people's efforts, output --
-
11:14 - 11:16you get them not to be as happy
with what they're doing. -
11:16 - 11:18But I should point out, by the way,
-
11:18 - 11:21that in the shredder condition,
people could have cheated. -
11:21 - 11:23They could have done not so good work,
-
11:23 - 11:25because they realized
people were just shredding it. -
11:26 - 11:28So maybe the first sheet
you'd do good work, -
11:28 - 11:30but then you see nobody
is really testing it, -
11:30 - 11:32so you would do more and more and more.
-
11:32 - 11:34So in fact, in the shredder condition,
-
11:34 - 11:36people could have submitted more work
and gotten more money, -
11:36 - 11:38and put less effort into it.
-
11:38 - 11:40But what about the ignored condition?
-
11:40 - 11:43Would the ignored condition
be more like the acknowledged -
11:43 - 11:46or more like the shredder,
or somewhere in the middle? -
11:46 - 11:49It turns out it was
almost like the shredder. -
11:49 - 11:52Now there's good news and bad news here.
-
11:53 - 11:57The bad news is that ignoring
the performance of people -
11:57 - 12:01is almost as bad as shredding
their effort in front of their eyes. -
12:01 - 12:05Ignoring gets you a whole way out there.
-
12:05 - 12:10The good news is that by simply looking
at something that somebody has done, -
12:10 - 12:12scanning it and saying "Uh huh,"
-
12:12 - 12:13that seems to be quite sufficient
-
12:13 - 12:16to dramatically improve
people's motivations. -
12:17 - 12:19So the good news is that adding motivation
-
12:19 - 12:22doesn't seem to be so difficult.
-
12:22 - 12:24The bad news is
that eliminating motivations -
12:24 - 12:26seems to be incredibly easy,
-
12:26 - 12:30and if we don't think about it
carefully, we might overdo it. -
12:30 - 12:33So this is all in terms
of negative motivation, -
12:33 - 12:35or eliminating negative motivation.
-
12:36 - 12:40The next part I want to show you
is something about positive motivation. -
12:40 - 12:44So there is a store
in the U.S. called IKEA. -
12:45 - 12:49And IKEA is a store
with kind of okay furniture -
12:49 - 12:51that takes a long time to assemble.
-
12:52 - 12:53(Laughter)
-
12:54 - 12:55I don't know about you,
-
12:55 - 12:57but every time I assemble one of those,
-
12:57 - 12:59it takes me much longer,
it's much more effortful, -
12:59 - 13:03it's much more confusing,
I put things in the wrong way -- -
13:03 - 13:06I can't say I enjoy those pieces.
-
13:06 - 13:08I can't say I enjoy the process.
-
13:09 - 13:11But when I finish it,
-
13:11 - 13:13I seem to like those
IKEA pieces of furniture -
13:13 - 13:15more than I like other ones.
-
13:15 - 13:16(Laughter)
-
13:16 - 13:19And there's an old story about cake mixes.
-
13:20 - 13:23So when they started
cake mixes in the '40s, -
13:23 - 13:26they would take this powder
and they would put it in a box, -
13:26 - 13:30and they would ask housewives
to basically pour it in, -
13:30 - 13:31stir some water in it,
-
13:31 - 13:36mix it, put it in the oven,
and -- voila -- you had cake. -
13:36 - 13:38But it turns out they were very unpopular.
-
13:38 - 13:39People did not want them,
-
13:39 - 13:42and they thought about
all kinds of reasons for that. -
13:42 - 13:43Maybe the taste was not good?
-
13:43 - 13:45No, the taste was great.
-
13:45 - 13:50What they figured out was
that there was not enough effort involved. -
13:50 - 13:53It was so easy that nobody
could serve cake to their guests -
13:53 - 13:55and say, "Here is my cake."
-
13:55 - 13:59No, it was somebody else's cake,
as if you bought it in the store. -
13:59 - 14:01It didn't really feel like your own.
-
14:02 - 14:03So what did they do?
-
14:03 - 14:06They took the eggs and the milk
out of the powder. -
14:06 - 14:08(Laughter)
-
14:08 - 14:12Now you had to break
the eggs and add them, -
14:12 - 14:15you had to measure the milk
and add it, mixing it. -
14:15 - 14:18Now it was your cake.
Now everything was fine. -
14:18 - 14:20(Laughter)
-
14:20 - 14:27(Applause)
-
14:28 - 14:30Now, I think a little bit
like the IKEA effect, -
14:30 - 14:32by getting people to work harder,
-
14:32 - 14:34they actually got them to love
what they're doing -
14:34 - 14:36to a higher degree.
-
14:36 - 14:39So how do we look at this
question experimentally? -
14:39 - 14:41We asked people to build some origami.
-
14:41 - 14:44We gave them instructions
on how to create origami, -
14:44 - 14:46and we gave them a sheet of paper.
-
14:46 - 14:48And these were all novices,
-
14:48 - 14:50and they built something
that was really quite ugly -- -
14:50 - 14:52nothing like a frog or a crane.
-
14:53 - 14:56But then we told them,
"Look, this origami really belongs to us. -
14:56 - 14:59You worked for us, but I'll tell
you what, we'll sell it to you. -
14:59 - 15:01How much do you want to pay for it?"
-
15:02 - 15:04And we measured how much
they were willing to pay for it. -
15:04 - 15:06And we had two types of people:
-
15:06 - 15:08We had the people who built it,
-
15:08 - 15:10and the people who did not build it,
-
15:10 - 15:13and just looked at it
as external observers. -
15:13 - 15:15And what we found
was that the builders thought -
15:15 - 15:18that these were beautiful
pieces of origami -- -
15:18 - 15:19(Laughter)
-
15:19 - 15:22and they were willing to pay
five times more for them -
15:22 - 15:24than the people who just
evaluated them externally. -
15:25 - 15:28Now you could say --
if you were a builder, -
15:28 - 15:31do you think [you'd say],
"Oh, I love this origami, -
15:31 - 15:34but I know that nobody
else would love it?" -
15:34 - 15:40Or "I love this origami,
and everybody else will love it as well?" -
15:40 - 15:42Which one of those two is correct?
-
15:42 - 15:46Turns out the builders
not only loved the origami more, -
15:46 - 15:49they thought that everybody
would see the world in their view. -
15:49 - 15:52They thought everybody else
would love it more as well. -
15:52 - 15:55In the next version,
we tried to do the IKEA effect. -
15:55 - 15:57We tried to make it more difficult.
-
15:57 - 16:00So for some people, we gave the same task.
-
16:00 - 16:04For some people, we made it harder
by hiding the instructions. -
16:04 - 16:06At the top of the sheet,
we had little diagrams -
16:06 - 16:08of how you fold origami.
-
16:08 - 16:11For some people, we just eliminated that.
-
16:11 - 16:12So now this was tougher.
-
16:13 - 16:14What happened?
-
16:14 - 16:16Well in an objective way,
-
16:16 - 16:20the origami now was uglier,
it was more difficult. -
16:20 - 16:23Now when we looked at the easy
origami, we saw the same thing -- -
16:23 - 16:26builders loved it more,
evaluators loved it less. -
16:26 - 16:28When you looked at the hard instructions,
-
16:29 - 16:31the effect was larger.
-
16:31 - 16:32Why?
-
16:32 - 16:35Because now the builders
loved it even more. -
16:36 - 16:37(Laughter)
-
16:37 - 16:39They put all this extra effort into it.
-
16:39 - 16:41And evaluators?
-
16:41 - 16:43They loved it even less.
-
16:43 - 16:47Because in reality, it was even uglier
than the first version. -
16:47 - 16:48(Laughter)
-
16:48 - 16:52Of course, this tells you something
about how we evaluate things. -
16:53 - 16:54Now think about kids.
-
16:55 - 16:58Imagine I asked you, "How much
would you sell your kids for?" -
17:00 - 17:02Your memories and associations and so on.
-
17:02 - 17:04Most people would say
for a lot, a lot of money. -
17:04 - 17:06(Laughter)
-
17:06 - 17:07On good days.
-
17:07 - 17:08(Laughter)
-
17:08 - 17:10But imagine this was slightly different.
-
17:10 - 17:12Imagine if you did not have your kids.
-
17:12 - 17:15And one day you went to the park
and you met some kids. -
17:15 - 17:16They were just like your kids,
-
17:16 - 17:18and you played with them for a few hours,
-
17:18 - 17:22and when you were about to leave,
the parents said, "Hey, by the way, -
17:22 - 17:25just before you leave,
if you're interested, they're for sale." -
17:25 - 17:27(Laughter)
-
17:27 - 17:29How much would you pay for them now?
-
17:30 - 17:32Most people say not that much.
-
17:33 - 17:37And this is because our kids
are so valuable, -
17:37 - 17:39not just because of who they are,
-
17:39 - 17:41but because of us,
-
17:41 - 17:43because they are so connected to us,
-
17:43 - 17:45and because of the time and connection.
-
17:45 - 17:48By the way, if you think
IKEA instructions are not good, -
17:48 - 17:52what about the instructions that come
with kids, those are really tough. -
17:52 - 17:53(Laughter)
-
17:53 - 17:57By the way, these are my kids, which,
of course, are wonderful and so on. -
17:57 - 17:59Which comes to tell you one more thing,
-
17:59 - 18:01which is, much like our builders,
-
18:01 - 18:05when they look at the creature
of their creation, -
18:05 - 18:09we don't see that other people
don't see things our way. -
18:10 - 18:12Let me say one last comment.
-
18:13 - 18:17If you think about Adam Smith
versus Karl Marx, -
18:17 - 18:20Adam Smith had a very important
notion of efficiency. -
18:21 - 18:23He gave an example of a pin factory.
-
18:23 - 18:26He said pins have 12 different steps,
-
18:26 - 18:30and if one person does all 12 steps,
production is very low. -
18:31 - 18:33But if you get one person to do step one,
-
18:33 - 18:36and one person to do step two
and step three and so on, -
18:36 - 18:38production can increase tremendously.
-
18:38 - 18:40And indeed, this is a great example,
-
18:40 - 18:44and the reason for the Industrial
Revolution and efficiency. -
18:44 - 18:46Karl Marx, on the other hand,
-
18:46 - 18:49said that the alienation
of labor is incredibly important -
18:49 - 18:53in how people think about the connection
to what they are doing. -
18:53 - 18:56And if you do all 12 steps,
you care about the pin. -
18:56 - 19:00But if you do one step every time,
maybe you don't care as much. -
19:01 - 19:03I think that in the Industrial Revolution,
-
19:03 - 19:06Adam Smith was more
correct than Karl Marx. -
19:06 - 19:09But the reality is that we've switched,
-
19:09 - 19:11and now we're in the knowledge economy.
-
19:11 - 19:14You can ask yourself, what happens
in a knowledge economy? -
19:14 - 19:18Is efficiency still more
important than meaning? -
19:18 - 19:19I think the answer is no.
-
19:19 - 19:21I think that as we move to situations
-
19:21 - 19:24in which people have
to decide on their own -
19:24 - 19:28about how much effort, attention,
caring, how connected they feel to it, -
19:28 - 19:31are they thinking about labor
on the way to work, -
19:31 - 19:32and in the shower and so on,
-
19:32 - 19:36all of a sudden Marx
has more things to say to us. -
19:37 - 19:38So when we think about labor,
-
19:38 - 19:42we usually think about motivation
and payment as the same thing, -
19:42 - 19:45but the reality is that we should
probably add all kinds of things to it -- -
19:45 - 19:50meaning, creation, challenges,
ownership, identity, pride, etc. -
19:50 - 19:53The good news is that if we added
all of those components -
19:53 - 19:54and thought about them --
-
19:54 - 19:58how do we create our own
meaning, pride, motivation, -
19:58 - 19:59and how do we do it in our workplace,
-
19:59 - 20:01and for the employees --
-
20:01 - 20:05I think we could get people to be
both more productive and happier. -
20:05 - 20:06Thank you very much.
-
20:06 - 20:08(Applause)
- Title:
- What makes us feel good about our work?
- Speaker:
- Dan Ariely
- Description:
-
What motivates us to work? Contrary to conventional wisdom, it isn't just money. But it's not exactly joy either. It seems that most of us thrive by making constant progress and feeling a sense of purpose. Behavioral economist Dan Ariely presents two eye-opening experiments that reveal our unexpected and nuanced attitudes toward meaning in our work. (Filmed at TEDxRiodelaPlata.)
- Video Language:
- English
- Team:
- closed TED
- Project:
- TEDTalks
- Duration:
- 20:26
Camille Martínez edited English subtitles for What makes us feel good about our work? | ||
Krystian Aparta commented on English subtitles for What makes us feel good about our work? | ||
Krystian Aparta edited English subtitles for What makes us feel good about our work? | ||
Thu-Huong Ha edited English subtitles for What makes us feel good about our work? | ||
Thu-Huong Ha approved English subtitles for What makes us feel good about our work? | ||
Thu-Huong Ha edited English subtitles for What makes us feel good about our work? | ||
Thu-Huong Ha edited English subtitles for What makes us feel good about our work? | ||
Thu-Huong Ha edited English subtitles for What makes us feel good about our work? |
Krystian Aparta
The English transcript was updated on 6/5/2015.