The art of first impressions -- in design and life
- Title:
- The art of first impressions -- in design and life
- Speaker:
- Chip Kidd
- Description:
-
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Book designer Chip Kidd knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly -- clarity and mystery -- and when, why and how they work. He celebrates beautiful, useful pieces of design, skewers less successful work, and shares the thinking behind some of his own iconic book covers.
- Video Language:
- English
- Team:
closed TED
- Project:
- TEDTalks
- Duration:
- 18:57
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https://s3.amazonaws.com/ted.conferences/talk/transcript/2015S/None/ChipKidd_2015S-transcript.mp4
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