New: enable viewer-created translations and captions on your YouTube channel!
Use the following code to embed this video. See our usage guide for more details on embedding.
Paste this in your document somewhere (closest to the closing body tag is preferable):
Paste this inside your HTML body, where you want to include the widget, with the width and height of your choosing:
<div class="amara-embed" data-height="370px" data-width="620px" data-url="http://www.youtube.com/watch?v=oe65EGkB9kA"> </div>
In part 1 of my two part LEGO and Gender series, I explored how LEGO went terribly wrong with LEGO Friends and provided a brief history of LEGO's ridiculous and slightly hilarious attempts to market to girls since the late 70′s. Watch Part 1: https://www.youtube.com/watch?v=CrmRxGLn0Bk
In part 2, I delve into how LEGO shifted their products from their initial relatively, gender neutral building experience to a more male dominated and male identified one. The LEGO group intentionally did this in three ways: 1. Marketing exclusively to boys, 2. Producing male identified and centered themes and sets and 3. Focusing on stereotypical boys play scenarios with an emphasis on combat. The strong focus on boys has effectively kicked girls out of the LEGO club house. Keep watching until the end where I provide a few suggestions to LEGO oh how to fix their gender segregation problem.
For more information, links, and a full transcript visit: http://www.feministfrequency.com
To donate visit: http://www.feministfrequency.com/donate
Watch the LEGO Violence Ads Montage - http://www.youtube.com/watch?v=sDThHosFS_0