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← Human-Centered Design for Social Innovation

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Showing Revision 2 created 03/28/2014 by peter.whittaker@gmail.com.

  1. Hi! My name is Sean, and I work for IDEO.org.

  2. I'm here today to tell you about an exciting
  3. human-centred design workshop that we created
  4. with Acumen. Human Centred Design starts with people,
  5. and we place people at the centre of each stage
  6. of the design process. HCD is about getting out there, prototyping rapidly
  7. and iterating until we get our ideas right. This workshop, just like the HCD process,
  8. begins with discovery. As part of this course, you'll learn
  9. interviewing skills and other design methods to give you the
  10. confidence to get out there and start the HCD process
  11. yourself. Let's hear from one of our designers:
  12. I was on an ideo.org project last year in Mexico, and
  13. we were focused on helping low-income people save
  14. more easily. One of the things we went into the
  15. field thinking was that people never had bank accounts
  16. but we found that many had had bank accounts but
  17. gave them up due to bad experiences and instead
  18. had developed all sorts of innovative ways to save
  19. in their communities, families, between friends. So what we
  20. ended up doing was shifting the focus of the project
  21. to help them save better with existing means and methods
  22. they had created. We would never had
  23. made the support breakthrough if we hadn't got
  24. out there and talked to people at the very start
  25. of the project.
  26. Thanks Adam! The next stage in the process is called
  27. Ideate. You and your design team will analyse what
  28. you learned, and begin brainstorming new ideas. This
  29. part of HCD involves lots of post-it notes.
  30. "First, to capture everything you've heard out in the field,
  31. and organise them into themes.
  32. From there, you start to brainstorm and generate ideas
  33. really quickly, and for that being visual is key.
  34. The last stage in the course is Prototyping.
  35. You'll gain the skills to build and test your ideas with real
  36. people. Most importantly, you'll learn to iterate
  37. and evolve your ideas until you get them right.
  38. Let's hear from the shop.
  39. "When we wanted to test a new model for selling
  40. low-cost, clean water in Kenya, we couldn't spend
  41. a lot of time thinking about what it would look like.
  42. Instead we went out, got some uniforms. We also
  43. made some posters, got a kiosk, and sold some items!
  44. The key was getting feedback from real people about
  45. whether or not they'd buy the product.
  46. Want some water?
  47. We created this course to give you the skills
  48. and confidence you'll need to begin designing
  49. solutions yourself. Sign up today!