Hi! My name is Sean, and I work for IDEO.org.
I'm here today to tell you about an exciting
human-centred design workshop that we created
with Acumen. Human Centred Design starts with people,
and we place people at the centre of each stage
of the design process. HCD is about getting out there, prototyping rapidly
and iterating until we get our ideas right. This workshop, just like the HCD process,
begins with discovery. As part of this course, you'll learn
interviewing skills and other design methods to give you the
confidence to get out there and start the HCD process
yourself. Let's hear from one of our designers:
I was on an ideo.org project last year in Mexico, and
we were focused on helping low-income people save
more easily. One of the things we went into the
field thinking was that people never had bank accounts
but we found that many had had bank accounts but
gave them up due to bad experiences and instead
had developed all sorts of innovative ways to save
in their communities, families, between friends. So what we
ended up doing was shifting the focus of the project
to help them save better with existing means and methods
they had created. We would never had
made the support breakthrough if we hadn't got
out there and talked to people at the very start
of the project.
Thanks Adam! The next stage in the process is called
Ideate. You and your design team will analyse what
you learned, and begin brainstorming new ideas. This
part of HCD involves lots of post-it notes.
"First, to capture everything you've heard out in the field,
and organise them into themes.
From there, you start to brainstorm and generate ideas
really quickly, and for that being visual is key.
The last stage in the course is Prototyping.
You'll gain the skills to build and test your ideas with real
people. Most importantly, you'll learn to iterate
and evolve your ideas until you get them right.
Let's hear from the shop.
"When we wanted to test a new model for selling
low-cost, clean water in Kenya, we couldn't spend
a lot of time thinking about what it would look like.
Instead we went out, got some uniforms. We also
made some posters, got a kiosk, and sold some items!
The key was getting feedback from real people about
whether or not they'd buy the product.
Want some water?
We created this course to give you the skills
and confidence you'll need to begin designing
solutions yourself. Sign up today!