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Dialogue: 0,0:00:04.49,0:00:07.59,Default,,0000,0000,0000,,Hi! My name is Sean, and I work for IDEO.org.
Dialogue: 0,0:00:07.59,0:00:09.59,Default,,0000,0000,0000,,I'm here today to tell you about an exciting
Dialogue: 0,0:00:09.59,0:00:11.82,Default,,0000,0000,0000,,human-centred design workshop that we created
Dialogue: 0,0:00:11.82,0:00:15.69,Default,,0000,0000,0000,,with Acumen. Human Centred Design starts with people,
Dialogue: 0,0:00:15.69,0:00:18.12,Default,,0000,0000,0000,,and we place people at the centre of each stage
Dialogue: 0,0:00:18.12,0:00:22.87,Default,,0000,0000,0000,,of the design process. HCD is about getting out there, prototyping rapidly
Dialogue: 0,0:00:22.93,0:00:30.02,Default,,0000,0000,0000,,and iterating until we get our ideas right. This workshop, just like the HCD process,
Dialogue: 0,0:00:30.02,0:00:34.09,Default,,0000,0000,0000,,begins with discovery. As part of this course, you'll learn
Dialogue: 0,0:00:34.09,0:00:37.56,Default,,0000,0000,0000,,interviewing skills and other design methods to give you the
Dialogue: 0,0:00:37.56,0:00:41.12,Default,,0000,0000,0000,,confidence to get out there and start the HCD process
Dialogue: 0,0:00:41.12,0:00:44.46,Default,,0000,0000,0000,,yourself. Let's hear from one of our designers:
Dialogue: 0,0:00:44.46,0:00:47.99,Default,,0000,0000,0000,,I was on an ideo.org project last year in Mexico, and
Dialogue: 0,0:00:47.99,0:00:52.16,Default,,0000,0000,0000,,we were focused on helping low-income people save
Dialogue: 0,0:00:52.16,0:00:54.66,Default,,0000,0000,0000,,more easily. One of the things we went into the
Dialogue: 0,0:00:54.66,0:00:57.86,Default,,0000,0000,0000,,field thinking was that people never had bank accounts
Dialogue: 0,0:00:57.86,0:01:00.26,Default,,0000,0000,0000,,but we found that many had had bank accounts but
Dialogue: 0,0:01:00.26,0:01:03.39,Default,,0000,0000,0000,,gave them up due to bad experiences and instead
Dialogue: 0,0:01:03.39,0:01:06.29,Default,,0000,0000,0000,,had developed all sorts of innovative ways to save
Dialogue: 0,0:01:06.29,0:01:09.42,Default,,0000,0000,0000,,in their communities, families, between friends. So what we
Dialogue: 0,0:01:09.42,0:01:12.86,Default,,0000,0000,0000,,ended up doing was shifting the focus of the project
Dialogue: 0,0:01:12.86,0:01:16.22,Default,,0000,0000,0000,,to help them save better with existing means and methods
Dialogue: 0,0:01:16.22,0:01:17.99,Default,,0000,0000,0000,,they had created. We would never had
Dialogue: 0,0:01:17.99,0:01:20.29,Default,,0000,0000,0000,,made the support breakthrough if we hadn't got
Dialogue: 0,0:01:20.29,0:01:21.86,Default,,0000,0000,0000,,out there and talked to people at the very start
Dialogue: 0,0:01:21.86,0:01:23.69,Default,,0000,0000,0000,,of the project.
Dialogue: 0,0:01:23.69,0:01:26.02,Default,,0000,0000,0000,,Thanks Adam! The next stage in the process is called
Dialogue: 0,0:01:26.02,0:01:28.49,Default,,0000,0000,0000,,Ideate. You and your design team will analyse what
Dialogue: 0,0:01:28.49,0:01:31.22,Default,,0000,0000,0000,,you learned, and begin brainstorming new ideas. This
Dialogue: 0,0:01:31.22,0:01:35.42,Default,,0000,0000,0000,,part of HCD involves lots of post-it notes.
Dialogue: 0,0:01:35.42,0:01:39.56,Default,,0000,0000,0000,,"First, to capture everything you've heard out in the field,
Dialogue: 0,0:01:39.56,0:01:42.36,Default,,0000,0000,0000,,and organise them into themes.
Dialogue: 0,0:01:42.36,0:01:46.62,Default,,0000,0000,0000,,From there, you start to brainstorm and generate ideas
Dialogue: 0,0:01:46.62,0:01:53.06,Default,,0000,0000,0000,,really quickly, and for that being visual is key.
Dialogue: 0,0:01:53.06,0:01:56.16,Default,,0000,0000,0000,,The last stage in the course is Prototyping.
Dialogue: 0,0:01:56.16,0:01:58.86,Default,,0000,0000,0000,,You'll gain the skills to build and test your ideas with real
Dialogue: 0,0:01:58.86,0:02:01.59,Default,,0000,0000,0000,,people. Most importantly, you'll learn to iterate
Dialogue: 0,0:02:01.59,0:02:05.62,Default,,0000,0000,0000,,and evolve your ideas until you get them right.
Dialogue: 0,0:02:05.62,0:02:07.29,Default,,0000,0000,0000,,Let's hear from the shop.
Dialogue: 0,0:02:07.29,0:02:09.29,Default,,0000,0000,0000,,"When we wanted to test a new model for selling
Dialogue: 0,0:02:09.29,0:02:11.92,Default,,0000,0000,0000,,low-cost, clean water in Kenya, we couldn't spend
Dialogue: 0,0:02:11.92,0:02:15.12,Default,,0000,0000,0000,,a lot of time thinking about what it would look like.
Dialogue: 0,0:02:15.12,0:02:18.02,Default,,0000,0000,0000,,Instead we went out, got some uniforms. We also
Dialogue: 0,0:02:18.02,0:02:22.29,Default,,0000,0000,0000,,made some posters, got a kiosk, and sold some items!
Dialogue: 0,0:02:22.29,0:02:25.59,Default,,0000,0000,0000,,The key was getting feedback from real people about
Dialogue: 0,0:02:25.59,0:02:28.68,Default,,0000,0000,0000,,whether or not they'd buy the product.
Dialogue: 0,0:02:28.68,0:02:31.29,Default,,0000,0000,0000,,Want some water?
Dialogue: 0,0:02:31.29,0:02:33.66,Default,,0000,0000,0000,,We created this course to give you the skills
Dialogue: 0,0:02:33.66,0:02:36.52,Default,,0000,0000,0000,,and confidence you'll need to begin designing
Dialogue: 0,0:02:36.52,9:59:59.99,Default,,0000,0000,0000,,solutions yourself. Sign up today!