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Hi! My name is Sean, and I work for IDEO.org.

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I'm here today to tell you about an exciting

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human-centred design workshop that we created

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with Acumen. Human Centred Design starts with people,

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and we place people at the centre of each stage

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of the design process. HCD is about getting out there, prototyping rapidly

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and iterating until we get our ideas right. This workshop, just like the HCD process,

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begins with discovery. As part of this course, you'll learn

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interviewing skills and other design methods to give you the

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confidence to get out there and start the HCD process

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yourself. Let's hear from one of our designers:

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I was on an ideo.org project last year in Mexico, and

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we were focused on helping low-income people save

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more easily. One of the things we went into the

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field thinking was that people never had bank accounts

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but we found that many had had bank accounts but

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gave them up due to bad experiences and instead

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had developed all sorts of innovative ways to save

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in their communities, families, between friends. So what we

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ended up doing was shifting the focus of the project

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to help them save better with existing means and methods

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they had created. We would never had

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made the support breakthrough if we hadn't got

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out there and talked to people at the very start

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of the project.

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Thanks Adam! The next stage in the process is called

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Ideate. You and your design team will analyse what

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you learned, and begin brainstorming new ideas. This

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part of HCD involves lots of post-it notes.

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"First, to capture everything you've heard out in the field,

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and organise them into themes.

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From there, you start to brainstorm and generate ideas

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really quickly, and for that being visual is key.

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The last stage in the course is Prototyping.

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You'll gain the skills to build and test your ideas with real

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people. Most importantly, you'll learn to iterate

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and evolve your ideas until you get them right.

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Let's hear from the shop.

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"When we wanted to test a new model for selling

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low-cost, clean water in Kenya, we couldn't spend

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a lot of time thinking about what it would look like.

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Instead we went out, got some uniforms. We also

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made some posters, got a kiosk, and sold some items!

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The key was getting feedback from real people about

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whether or not they'd buy the product.

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Want some water?

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We created this course to give you the skills

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and confidence you'll need to begin designing

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solutions yourself. Sign up today!